Leila Schmidt Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

- Supervise Christkindlmarket marketing & communication team, tasks and budgets- Spokesperson in English and German for national and international media coverage- Develop event marketing strategies for the Christkindlmarket, an event with an annual attendance of more than 2mil visitors- Create and implement business plans for decor activations and inaugural special events (e.g., Wine Tasting & Fast Entry Pass) to increase awareness and attendance - Acquire and work with official media, print and clothing sponsors- Prepare and execute customized intercultural workshops for Germans and US Americans

Chicago, Illinois, United States

- Manage marketing & communication pieces and budgets for the Christkindlmarket, an event with >1.6 million annual visitors- Supervise branding and design- Create marketing & PR business plans, strategies & campaigns with focus on SEO, SEA, affiliate and influencer marketing- Execute email marketing campaigns for >58k subscribers- Plan and execute in-person and virtual intercultural coaching workshops for German and American clients

Greater Chicago Area

- Handle internal & external communication with media and local partners, including the writing of press releases, talking points & holding statements- Plan and execute email marketing campaigns for >24,000 subscribers- Allocate and track marketing/advertising, PR and local relationship budgets- Create marketing campaigns and PR strategies- Plan and design advertising material (print & digital)- Manage website content with focus on SEO- Execute intercultural training workshops, internally and externally

- Collaborate with team members to effectively handle marketing, internal and external communication before, during, and after the Christkindlmarket- Develop campaigns, social media content- Create print and online material and advertisements with Adobe Photoshop, Illustrator & InDesign- Build up and nurture network with media outlets, community partners, vendors, and customers - Find and schedule performers/entertainers for all market locations- Assist with the acquisition of sponsors

Greater Bloomington, Illinois Area

- Taught public speaking to college freshmen - Mentored 2 classes with 23 students/course per semester- Created material for class discussions and activities with a focus on furthering critical thinking and attentive listening skills

Bloomington/Normal, Illinois Area

- Ranked among the Top 50 of 500 interns nationwide- Sold $18,846 in advertising in print, online, and mobile platforms within 10 weeks- Reached and exceeded personal sales goal - Averaged 30 in-person sales calls each day

Cádiz, Spain

- Moderated the hotel radio program and presented on stage- Organized activities and games for hotel guests, e.g. volleyball and archery tournaments- Participated in musical and comedy shows at night- Represented the brand and its slogan "Vacation among friends" daily while conversing with guests and team members

Cologne Area, Germany

- Researched newsworthy material- Conducted multiple interviews and surveys- Wrote print and online articles

Sevilla Area, Spain

- Taught German grammar and vocabulary to individuals and small groups- Adjusted teaching style to various age groups (8 - 45 years)- Prepared material and assignments for all levels (A1 - C2)- Graded and evaluated progress for each student- Planned intercultural activities and events with the team

Leipzig Area, Germany

- Promoted different products and services for multiple clients at events and on campus

Rochester, New York Area

- Experienced intercultural exchange with an American host family- Created fun learning activities for host children- Participated in community activities- Took 6 Credit Hours in ESL at Community Colleges

Master Of Science (M.S.), Communication And Media Studies, 3.8 (Us Grading System)

Activities and Societies: Member of Graduate School of Communication AssociationThesis: A Cross-Cultural Comparison of Perceptions by PR.

Bachelor Of Arts (B.A.), American/United States Studies/Civilization, 3.2 (Us Grading System)/ 1,8 (German Grading System)

Activities and Societies: American Studies Leipzig Event Committee, Cheerdance L.E. DancersBachelor Thesis: Texas – Nationwide Leader.

Bachelor'S Degree, American History (United States), Communications

Activities and Societies: Social Program Board (Organization of Events on Campus), Women's University Choir, University of Houston Club.