Leila T.

Leila T. Email and Phone Number

Product Management Leader & Technologist creating web applications that people love. Digital Media and Digital Applications. @ Philo
Leila T.'s Location
San Francisco Bay Area, United States, United States
Leila T.'s Contact Details
About Leila T.

Over 15 years of product experience building B2C and B2B products. Thrives in fast-paced, diverse, cross-functional teams. Performing product discovery through qualitative and quantitative research. Skills: Digital, Strategy, Product Development, Agile, User Experience (UX), User Stories, A/B Testing, Growth Strategy, User Research, Analytics, SEO, Ad Monetization, Email Automation, B2C, B2B, B2B2CTools: Jira, UserTesting.com, Balsamiq, Google Analytics, Heap, Intercom, PowerPoint, Google Docs

Leila T.'s Current Company Details
Philo

Philo

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Product Management Leader & Technologist creating web applications that people love. Digital Media and Digital Applications.
Leila T. Work Experience Details
  • Philo
    Lead Product Manager, Engagement & Discovery
    Philo Feb 2023 - Present
    San Francisco, California, Us
    I lead product teams who are responsible for increasing engagement & discovery in order to improve retention and conversion. Continuous experimentation cycles that focus on First Payment, Watched Minutes, and Churn. I work with both back-end teams that work to improve content recommendations and the front-end teams that work on user experience.
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  • Blueshift
    Vp, Product Management
    Blueshift Jun 2021 - Oct 2022
    San Francisco, California, Us
    - Developed growth strategy & implemented a self-service offering to increase top-of-funnel conversion and improve the experience of all first-time users- Manage a team of 6 product managers, UX Designers, and documentation writers, ensuring a focus on the customer from all aspects of our product team- Member of the executive team, reporting to the CEO
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  • Dictionary.Com
    Vp, Product Management
    Dictionary.Com Mar 2019 - Jun 2021
    Oakland, Ca, Us
    - Diversified revenue model from solely ads to services. Grammar Coach, a subscription SaaS, has grown monthly recurring revenue by 50% month over month since our Nov 2020 launch, DAU is up 100% month over month- Evolved company vision from providing a commoditized service to an education technology platform. Launched two new product lines in 2020, including a machine-learning grammar detector and a tutoring service- Launched the company’s initial payments platform for credit card processing- Led effort to improve reviews for our mobile app, which 10x’d 5-star reviews & avg ratings went from 2.5 to 4.5- Manage a team of 7 product managers, hiring top performers. Implemented a Learning Exchange across the product team where ideas and best practices are shared on a monthly basis- Led a domain migration of content that resulted in an improved weighted rank due to following SEO best practices- Organized an effort that improved RPM’s by over 30% with programmatic ad monetization techniques- Member of the executive team, reporting to the CEO
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  • Dictionary.Com
    Director Of Product Management
    Dictionary.Com Nov 2015 - Feb 2019
    Oakland, Ca, Us
    - Led user research for a consumer site serving 70M+ monthly users, developed personas, ran user testing (qualitative and quantitative) which produced a new home page that resulted in more visits, a lower bounce rate, and longer time on site.- Led a technology overhaul, which included multi-team buy-in of consolidating multiple tech stacks onto a new WordPress installation. Led the automation of a manual workflow that involved multiple engineers, excel sheets, and databases into a simple 5-minute task. I decreased the time to market from 9mo to 1mo by moving the project offshore, shifting technologies, and phasing a prioritized implementation- Led agile ceremonies for a cross-functional digital publishing team, where we ran multiple experiments a week to “fail fast” and find success. Partnered with performance marketing, content, and social teams to improve site visits through testing images, titles, and topics, which led us to reach 1M PV/day and a $1.5M run rate within a year.- Developed OKR’s (Objectives & Key Results) and planned roadmaps for multiple product lines- Jump-started email marketing campaigns that led to increased user engagement and return visits. This strategy, along with SEO best practices, increased traffic to my business line by 100% year over year for 3 years in a row- Technology partner & SME for WordPress – used as CMS for editorial and headless CMS for our core sites
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  • Vmware
    Product Line Manager
    Vmware Dec 2013 - Nov 2015
    Palo Alto, Ca, Us
    - Plan the product roadmap for vRealize Log Insight, a data analytics application for SMB, Large, and Enterprise businesses. - Gained 700 customers and went from 0 to $6M/qtr within 2 years. The keys to success were usability, partnering with sales, and maintaining a low churn rate- Provide guidance to engineering team of 30 for product decisions- Led the beta programs to ensure quality customer feedback to increase adoption & long-term retention- Maintain & prioritize the product backlog in an agile environment
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  • Loggly
    Director Of Product Management
    Loggly Jun 2011 - Dec 2013
    Austin, Tx, Us
    - Manage a SaaS product in a very competitive and emerging market- Own the product roadmap & provide the product vision for the company- Perform SWOT & thorough competitive analysis on a regular basis- Regular contact with all tiers of users for UX & feature feedback- Work closely with design & engineering to ensure a state of the art experience- Assist with marketing strategy, pricing strategy, and sales- Venture-backed start up
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  • Ask.Com
    Director Of Product Management, Apn
    Ask.Com Dec 2008 - Jun 2011
    Oakland, Ca, Us
    Working with partners to develop profitable and useful browser add-ons and web properties.
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  • Ask.Com
    Senior Product Manager
    Ask.Com Dec 2008 - Jun 2011
    Oakland, Ca, Us
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  • Wagerworks
    Director Of Services; Senior Product Mgr
    Wagerworks Jul 2003 - Jul 2008
    Us
    Lead a diverse team responsible for our clients' casino launch and ongoing experience by providing services in an engagement setting on both technical and functional issues.- Successful customer relationship management- Enable and encourage customer marketing initiatives- Proactively manage and work to resolve software and client issues- Communicate with clients to ensure quality products- Support over 13 casino web sites for 7 separate customers- Implement and support requirements planning/documentation process- Resource planning/ capacity planning- Provide technical guidance to web developers- Cross department collaboration and communications- Clients include Virgin Games, Rank Group, World Poker Tour, BskyB- Web sites run on Weblogic w/ Apache (JSP, Struts, XML, XSL)WagerWorks was acquired by IGT in 2005
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  • Wagerworks
    Project Manager – Core Software
    Wagerworks Jul 2003 - Jan 2005
    Us
    - Plan, execute and manage all aspects of the software delivery cycle- Develop project management processes using PMI standards- Manage and collaborate with cross-functional project teams- Facilitate communication across multiple organizations- Establish, improve and drive processes that increase quality and efficiency- Coordinate projects with third-party software vendors and customers (UK, US, India)- Lead Localization and Internationalization planning- Promoted to Director of Services recently (manage a team of 10 engineers)- Promote team building by creating a fun and creative work environment
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  • Wagerworks
    Sr. Unix Administrator/ Project Leader
    Wagerworks Jul 2003 - Oct 2004
    Us
    - Write and manage project plans- Plan and install multi-tier (enterprise) software deployments- Provide clients with on-site support and training (UK)- Improve software launch procedures, dramatically reduced downtime necessary- Coordinate release schedules- Develop shell scripts to support production procedures
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  • Looksmart
    Unix Systems Administrator/ Project Leader
    Looksmart Mar 1999 - Jun 2003
    El Segundo, Ca, Us
    - Architect system infrastructure (DNS, SSL, monitoring)- Architect RedHat Kickstart implementation- Design file system architecture for most software products- Collaborate with software developers for software design work- Standardize and document maintenance procedures- Deploy multi-tiered software (Apache, WebLogic, Oracle)
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  • Looksmart
    Engineering Project Manager
    Looksmart Mar 1999 - Jun 2003
    El Segundo, Ca, Us
    - Manage virtual teams (Developers, QA, product managers, deployment engineers)- Responsible for project completion, timelines, scopes- Determine product requirements with business groups- Mentor and train web developers on ATG Dynamo- Ensure successful deployment and quality product results- Communicate effectively with diverse cross-functional teams- Strong involvement in technical specifications and product design- Information architecture develop wire frames and site maps- Implemented LookSmart's first in-house e-commerce site
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  • Looksmart
    Senior Web Developer
    Looksmart Mar 1999 - Jun 2003
    El Segundo, Ca, Us
    -Hand code web pages using HTML, DHTML, JHTML, CSS and JavaScript-Build and architect various complex LookSmart web sites-Scope technical requirements for all syndication web projects-Built pages for cross-platform/browser compatibility and performance-Trained/mentored web developers in US and London offices
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Leila T. Skills

Product Management User Experience E Commerce Saas Enterprise Software Start Ups Web Development Strategy Information Architecture Software Development Agile Methodologies Web Services Mobile Applications Scrum Unix Crm Mobile Devices Javascript Log Management Interactive Gaming Software Design Competitive Analysis Scalability Css Software As A Service User Interface Design Product Development Web Analytics Go To Market Strategy Web Applications Product Lifecycle Management Google Analytics Git Wordpress Json Google Adwords Cross Functional Team Leadership Agile Leadership Product Planning Product Strategy Software Product Management Product Delivery Strategic Roadmaps Technical Product Management Product Requirements Loggly Online Gambling Apache Html

Leila T. Education Details

  • California Polytechnic State University-San Luis Obispo
    California Polytechnic State University-San Luis Obispo
    Electrical Engineering

Frequently Asked Questions about Leila T.

What company does Leila T. work for?

Leila T. works for Philo

What is Leila T.'s role at the current company?

Leila T.'s current role is Product Management Leader & Technologist creating web applications that people love. Digital Media and Digital Applications..

What is Leila T.'s email address?

Leila T.'s email address is le****@****ilo.com

What is Leila T.'s direct phone number?

Leila T.'s direct phone number is +151032*****

What schools did Leila T. attend?

Leila T. attended California Polytechnic State University-San Luis Obispo.

What skills is Leila T. known for?

Leila T. has skills like Product Management, User Experience, E Commerce, Saas, Enterprise Software, Start Ups, Web Development, Strategy, Information Architecture, Software Development, Agile Methodologies, Web Services.

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