Leila Camua Email & Phone Number

United States

United States

Fresno, California, United States

Manila, National Capital Region, Philippines

- Led Kiehl’s major campaigns on leading Philippine e-commerce platforms Shopee and Lazada, managing two to three campaigns monthly to meet sales targets- Oversaw development of all e-commerce advertising materials including CPAS ads, TikTok ads, Instagram stories, product display banners, and listing thumbnails from brief creation to implementation and sustenance efforts- Spearheaded and pioneered ways-of-working for e-commerce social media planning from from visual material… Show more - Led Kiehl’s major campaigns on leading Philippine e-commerce platforms Shopee and Lazada, managing two to three campaigns monthly to meet sales targets- Oversaw development of all e-commerce advertising materials including CPAS ads, TikTok ads, Instagram stories, product display banners, and listing thumbnails from brief creation to implementation and sustenance efforts- Spearheaded and pioneered ways-of-working for e-commerce social media planning from from visual material conceptualization, copywriting, facilitation of content calendar and posting schedule, to metrics tracking for Facebook, Instagram, and TikTok- Managed SMS marketing on all Kiehl’s e-commerce campaigns - Collaborated with internal teams (operations, sales, PR, social media) and external agencies (digital commerce solutions provider, media and advertising agency) to ensure timely and efficient rollouts- Supported on-ground activations and facilitated online live-selling efforts for major campaignsCoordinated partnerships and joint e-commerce ventures with external brands Show less

Philippines

- Started a small business with over PHP350,000 in revenue - Oversaw product development, developed all costing and budgeting plans, designed and launched all marketing strategies, ran advertisements through Facebook and Instagram advertisments, produced all digital content, facilitated inventory management, coordinated with supply chains, established branding and name recall

● Develops 360 strategic business plans and integrated marketing campaigns for blk cosmetics launches (conceptualization, creative direction, public relations, promotions (social media, paid ads, e-commerce) etc.)● Leads major campaigns & facilitates overall project management for blk’s marketing activations from calendaring, shoot conceptualization, model & supplier scouting, shoot facilitation, social media strategy, paid ads strategy, and overall execution of materials● Solely… Show more ● Develops 360 strategic business plans and integrated marketing campaigns for blk cosmetics launches (conceptualization, creative direction, public relations, promotions (social media, paid ads, e-commerce) etc.)● Leads major campaigns & facilitates overall project management for blk’s marketing activations from calendaring, shoot conceptualization, model & supplier scouting, shoot facilitation, social media strategy, paid ads strategy, and overall execution of materials● Solely facilitates the overall digital advertising on Meta (Facebook, Instagram) from conceptualization of collaterals, to actual boosting and interpretation of results and analytics.● Identifies key trends and opportunities in support of research and development for new product launches, new collection ideas, and overall product development.Led the launch of the ff products:blk Universal 3.0 collection- blk cosmetics sunscreen primer stick- blk cosmetics skin tint sun shield SPF 30 (shade expansion: 9 shades)- blk cosmetics color stick- blk cosmetics brow lock sculpting wax- blk cosmetics do everything superbalmblk Daydream collection- blk cosmetics cream multi palette- blk cosmetics powder multi paletteblk PLAY collection- blk pillow matte lippies blk Fresh: Shades of Summer- blk cosmetics color adapting oil- blk cosmetics shimmer creamy all over paints- blk cosmetics setting spray sun mist- blk cosmetics lip liner- blk cosmetics lip gloss Show less

Manila, National Capital Region, Philippines

- Solved, handled, and addressed direct customer concerns, queries, feedback, and suggestions through Emma Philippines' social media channels (Facebook, Instagram) and strategic customer phone calls- Thoroughly analyzed overall customer communication and provided the Philippine team a direct overview of Filipino consumers' perspective which aided in better advertisement practices, better user experience website design, and overall better strategic decision making- Headed Emma… Show more - Solved, handled, and addressed direct customer concerns, queries, feedback, and suggestions through Emma Philippines' social media channels (Facebook, Instagram) and strategic customer phone calls- Thoroughly analyzed overall customer communication and provided the Philippine team a direct overview of Filipino consumers' perspective which aided in better advertisement practices, better user experience website design, and overall better strategic decision making- Headed Emma Philippines' social media management from content ideation, creation, and evaluation, fully reviving Emma's social media presence, gaining approx. 200 new followers per week - Established standards of procedures for customer communication management and content calendar posting Show less

Mobilized the primary income-generating project of the organization, idealized and oversaw its marketing strategy and implementation, expanded the organization's market reach across all UP campuses nationwide

Quezon City, National Capital Region, Philippines

Spearheaded all financial aspects of an organization with over 70 members, trained 30+ recruits per semester, strategized for projects, and completely revamped and streamlined the organization's financial foundation

- Mobilized all social media campaigns from ideation, strategy, graphic design, and actual posting, garnering an average of PHP50,000 in monthly revenues solely from social media promotion- Fostered effective online presence and visibility acquiring feature inquiries and partnership deals from GMA 7's Unang Hirit and Klook Travel- Worked closely with Facebook advertising, focusing on geo-targeting, garnering over 30 inquiries per day with a 90% immediate response rate

Quezon City, National Capital Region, Philippines

- Coordinated with members of different departments on projects, oversaw documentation and decision-making in financial-related aspects- Strategized for the first mental health support project of the organization, coordinated with mental health experts for initiatives, hosted seminars and talks.

Philippines

- Conceptualized trade marketing and general marketing executions for Del Monte's Mr. Milk, Fruity Munchsters, Potato Crisp, and other upcoming products- Updated and kept track of Mr. Milk and Potato Crisp New Product Introduction (NPI) Files, provided data-driven observations and conclusions to help propel the growth of new product releases

Manila, National Capital Region, Philippines

Bachelor'S Degree, Business Administration And Management, General, 1.47 / 1.00 Gwa

Cum Laude

Senior High School, Honors

Education record