Leila Cranford Email & Phone Number

Dallas/Fort Worth Area

Powering million-dollar decisions with full-service qualitative and quantitative research for Fortune 500 clients; Strategic Partner to leading DFW-area consulting firms.Seeking to make research and insights accessible to small businesses, non-profits and equity and social justice initiatives. Contact me for more information.

Dallas-Fort Worth Metroplex

Diversity Crew is a consortium of equal partners focused on helping optimize diversity and inclusion at your organization. We assist in planning, recruiting, analytics, storytelling, training, speakers, supplier diversity, executive coaching, listening sessions and diversity in art. We create strategy and oversee actions that lead to more satisfied team members and customers who believe in your vision. My role as a partner is to help map a path from "where you are now" and "where you want to be" through research, analytics, benchmarking, meaningful metrics, and ongoing tracking. A smart vision for diversity, equity and inclusion can and should include measurable goals.Transparent pricing and a discounted rate for Women or Minority-Owned Organizations and Nonprofits make this important work accessible to organizations of all sizes.

Dallas/Fort Worth Area

Dedicated consultant to EOA, a fully-owned subsidiary of multi-billion dollar Paris-based Essilor International and the largest business unit in the worldwide Essilor Group. Essilor is the first fully integrated optical company in the U.S., specializing in ophthalmic lens production, manufacturing and distribution in addition to wholesale optical laboratory operations. • Set strategically-aligned project objectives based on relevant business issues and information.• Apply appropriate methodology in developing study specifications and analysis plans.• Gather data on customers and/or competitors to meet stated objectives.• Perform statistical, graphing and charting analysis.• Present actionable findings to management via written reports, supporting analysis and other documentation.

Dallas/Fort Worth Area

Employed by Lunt Associates, Cincinnati-based market research consulting firm aligned with the needs of Fortune 500 companies. Dedicated consultant to Essilor of America.

Dallas/Fort Worth Area

Marketing and business intelligence for a private firm providing high-tech, high-quality custom manufacturing and testing solutions. We specialize in electromechanical components and assemblies, offering services that range from prototyping to testing to full-production runs. Divercety LLC also owns the Infinity Seismic brand of geophysical test equipment and tools, through which we market the industry-leading CheckMate-Land and CheckMate-Marine (www.infinityseismic.com).

Oil and gas exploration depends on rugged, reliable, innovative and user-friendly seismic peripherals built to the highest standards. INFINITY SEISMIC helps streamline challenging tasks in extremely challenging environments. Incorporating the latest technology and instrumentation with easy-to-deploy interfaces, our products go straight from the box into the hands of your technicians in the field. We develop and make the tools that give you the edge over your competitors.Our world class line of geophysical test equipment includes CheckMate™-Land for geophone testing and CheckMate-Marine for hydrophone testing. Contact us to see how our products will help ensure that your mission is executed error-free and on-time.Infinity Seismic is a Divercety LLC brand and is based in Dallas, TX USA.

Providing clients with timely, concise and impactful market research support, generally focused on survey design, quality control, and analysis/report writing and recommendations. Industries include retail, consumer packaged goods, health care, entertainment and gaming, food and beverage, and others.

Dallas/Fort Worth Area

Privately held market research firm specializing in health care, health insurance and health product research. Preferred research provider for over 90% of health insurance providers, hospitals, medical product marketers and pharmaceutical companies.• Brought in specifically to develop standards for client-focused, actionable reports drawn from quantitative, qualitative and secondary research.• Designed and oversaw research process from proposal to reporting and recommendations. • Emphasized advanced methodologies (conjoint, discrete choice) for successful new product development and market segmentation.

Dallas/Fort Worth Area

$6B home entertainment industry leader with 5,500 stores worldwide.• Pro-actively identified market research opportunities and oversaw expedient project design, execution and presentation of recommendations.• Revealed opportunities and trends regarding Blockbuster’s core rental business, loyalty program, retail sales, gaming, ethnic marketing, partnership marketing, advertising and industry-related technology.• Utilized full spectrum of research methodologies; including customer satisfaction, tracking, advertising recall, focus groups and usage of syndicated research and industry intelligence.

Dallas/Fort Worth Area

• Moved beyond strictly technical involvement to oversee successful research execution and analysis for Fortune 500 and other client companies. • Guided by client objectives to issue proposals, design surveys, develop sampling plan, tabulate data and integrate impactful analysis.

Cincinnati, Ohio Area

Privately held, employee-owned full-service market research and consulting firm. Highly-regarded supplier and home of the Burke Institute, a leading research education organization.• Generated cross-tabulations, datasets, and databases from research data to aid analysis and reveal strategic insights for clients in the retail, consumer packaged goods, food service, telecom and other industries. • Mentored new hires, and developed and implemented new employee training/orientation and process improvement initiatives.

Dallas/Fort Worth Area

$89MM market research and consulting firm specializing in design and execution of custom qualitative and quantitative, traditional and online surveys. Known for measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client’s actions.• Responsible for telephone survey programming and quality control of data collection and sample controls.• Generated cross-tabulations, datasets, and databases from research data to aid analysis and reveal strategic insights for high-profile clients in the retail, consumer packaged goods, food service and QSR, hospitality, shipping, telecom and other industries.

Mba, Marketing, Strategy

Bba, Marketing