“If any industry bod can pull off bringing the authentic cultural scene into the orbit of brand directors, it’s Fataar.” — The DrumDeep strategic creative & cultural brand building expertise and seasoned innovative business leader with a 25+ year wealth of international hands-on experience of entrepreneurship & global lifestyle, FMCG and sportswear brands.Headhunted by global heavyweights, adidas and Diageo as an internal change agent to drive cultural relevance externally to consumers whilst articulating departmental and brand in line with company and business needs.Consistent delivery of progressive marketing activity whilst crafting a careful balance between commercial needs, legacy building and resonance with multiple audiences for and with big brands.An intangible way of reading what’s relevant in the world, blended with the rare experience of launching and running two independent owned full service companies and in senior positions at two global corporates across a variety of categories, territories and brands gives unique abilities:- to translate the languages of entrepreneurial, corporate and cultural- to unlock credible solutions to brand challenges today- to understand what resonates for brands and their audiences - to be proficient in brand transformation both externally and internally - to rapidly uncover and implement culturally relevant activity (proactively and reactively) that cuts through the noise with purposeful intentHighly regarded and connected, pioneering modern brand communications in a way that has led to being regularly sought out for thought leadership and commentary in leading industry and trend publications such as Business of Fashion, High Snobiety, The Drum and Campaign amongst others, main stage keynote speaker at D&AD, Apple Today, Eurobest, Hyper Island and more, a challenger panelist at Cannes Lions, Advertising Week, Social Media Week etc and judge for D&AD New Blood plus multiple marketing awards.