Leila Fataar Email & Phone Number

London, Gb

London, Gb

London, England, Gb

Platform13 is an independent new gen multi service partner delivering cultural relevance for big brands.Past & current clients: Birkenstock, D&AD Shift, Dr. Martens, Guinness, Beats by Dre, House of St Barnabas, ECCO Leather, Squarespace, Under Armour, Pinterest, White Claw, Guinness, Polaroid, Vans, William Grant & Sons, Bumble, adidas, The Out by Jaguar Landrover, Flannels, Nandos, Youtube, The LEGO Group, Berghaus, Moet & Hennessy, Kånken, University of East London, Vodafone, Diageo Platform13 was founded to answer challenges faced by big brands in the ever changing world of consumer behaviour, technology advancements, creative innovation and the swiftly moving cultural landscape.FEATURED IN / ON:adweek • WARC • Cannes Lions • Business of Fashion • BOFVoices with Dapper Dan, Global • Fashion Talks • OnBrand • ADE Beats • Eurobest • The Future • D&AD • Advertising Week • Social Media Week • Apple Today • Advisor, Lyst 2020 Next 20 • Campaign Magazine • The Drum • Digiday • Sportswear International • High Snobiety • Marketing Week • Sneakers Magazine

New York, Ny, Us

London, Gb

• Created a newly formed role and department, aimed at embedding and entrenching Diageo's portfolio of premium core brands into culture. The portfolio: Smirnoff, Johnnie Walker, Baileys, Guinness, Gordons Gin, Captain Morgan• Accountable for creating the vision, building and executing the strategy and managing and developing the Europe wide team for this new department. • Responsible for portfolio strategy and execution of plans related to influencer, advocacy and earned, owned and shared media, ensuring optimum relevancy to enhance sharability and talkability.• Part of the European leadership team, an internal provocateur and change agent for entrepreneurial, creative and agile ways of working and a vocal champion of emerging trends.Some highlights include:• Smirnoff: 2xwomenheadliners, Europe, 2017; Choose Love for Pride, GB, 2017;‘Love Wins’ installation at Belfast Pride, Ireland, 2016; Smirnoff Sound Collective Launch, Germany, 2016• Hop House 13: x Rough Trade, GB, 2017• Johnnie Walker: x FutureGirl Corp, 2016; Red Rye launch, Europe, 2016• Guinness: x Boiler Room x Notting Hill Carnival, GB 2016 / 2017• Captain Morgan: #OnlyOneCaptainMorgan with Wes Morgan, 2016• New partnerships: Appelsap, Amsterdam, 2016 / 2017; Selfridges Music Matters, Global, 2017, Founders Forum, Global, 2017, London Design Festival, 2017• Portfolio - 100+ cultural events + launch of Food & Drinks culture programmeFEATURED IN / ONPanels: IMS, Spain • CPH:Dox Panel, Denmark • 2 x AdWeek Europe Panels, GB • Marketing Week Live Panel, GB • Protein Panel, GB • Riposte Panel, Food & Drink Insiders, GB • Marketing Week Panel, Cannes Lions, GlobalArticles: Music Week, Global • The Drum, Global • The Times, GB • Marketing Week, GBJuries: D&AD (New Blood) • Masters of Marketing, GB • The Majors, GB • WARC - Brand Purpose, Global • Le Book Connections, Global

Herzogenaurach, Bavaria, De

‘When the shoe relaunched in 2014, it felt like a new brand’ - Stan Smith, Cannes Lions MainStage, 2017Heading up the newly formed integrated Global PR / Social / Content discipline for adidas Originals, responsible for all earned media and owned social platforms in terms of strategy, activation and content.Highlights: • Stan Smith - Shoe of the Year (2014 - in the year of launch)• One of “20 brands that have mastered Instagram” by Business Insider in 2013.• adidas Originals voted 2nd by the target consumer and adidas given the Editors Choice for “Most Relevant Brand” award in the debut HighSnobiety.com Crowns Awards in 2014.Key projects: • Full TTL global creative and communication of iconic product: Stan Smith and EQT (2014)• Full TTL global creative and communication for all Tier 1 sneaker releases and collaborative partners / products / projects (2013 / 2014 / 2015) such as Neighborhood, A$AP Rocky x Jeremy Scott, Palace collab and energy marketing product.• Full TTL global creative and communications for new product launches: ZX Flux, Tubular (2014)• Reenergise adidas Originals WOMEN (2014) - full TTL global communication for the Farm and Topshop collabs + all creative and communications for capsule short lead collections• Full TTL global creative and communication for CUSTOMISATION and miZXFLUX photo APP launch, Berlin (2014)• Full global product creative and communication for Superstar including the commission and creation of the Superstar book (2015)FEATURED IN / ON;Crepe City magazine, UKStreetwear Expert, Mastered.comComplex.com, USAHypebeast.com, GlobalKicksOnFire.com, USADazed & Confused Panel, DenmarkFive O, France

Spin Publicity rebranded to Spin Agency, London (2009)• Launched from inception, a progressive, integrated, 360 creative publicity and communications agency encompassing traditional and digital areas of communication, constantly evolving to the changes in an ever-saturated global market.• Managed day-to-day business operations of a fast paced agency, building and developing a strong full time in-house team, external vendors and a network of freelancers.• Increased annual revenue by driving new business development and building, managing and fostering long lasting honest relationships with clients by always raising the bar in both services and output.• Led strategic direction and active participation in all agency activities and campaigns with ground up experience.• Closed agency to explore new opportunities.Past Clients:Garbstore, Denim Demon, Ma.strum, Carhartt, Number Six, Clae, Original Penguin, Farah Vintage, Staple Design, Mishka, 10 Deep, Jacket Required, Griffin, Ben Sherman Modern Classics, Acupuncture, Firetrap, Fenchurch, Bench, E-Play, Mavi Jeans, Gravy, Hands, Franklin & Marshall, Swear Footwear, Creative Recreation, People’s Market, Black Dice Watches, Francesco Biasia, Yen by Michiko Koshino, Scrawl Collective, Vice Magazine, Pura Lopez, Zoo YorkFEATURED IN:WGSNSport & Street, ItalyState of Play, UKBlogue, USAKidulty.com, ChinaSportswear International, Italy WAD Magazine, 50 Favourite Girls in the World, France Bread & Butter Magazine, Germany MWB, UK