Leila Gold Email & Phone Number

Nottingham, Gb

Role summary Overall accountability for marketing, commercial & strategic partnerships, and recruitment targets across the six brands that comprise the Confetti Media Group (part of NTU)Confetti – FE, UG and PG Creative Technology Institute across London and Nottingham 2000+ studentsNotts TV – Nottinghamshire’s dedicated TV channelSpool – BAFTA-award winning film & post-production Antenna – Creative business hub, meeting space and Bar & Kitchen Denizen – Record label & artist management

Worksop, Nottinghamshire, Uk

Key Achievements• Pupil roll - waiting lists at yr 7 and 9. Two form entry at Prep level for the first time in school's history• Retention - a conversion rate of 1 in 3 of international students extending stay• Boarding increase - 10% increase in domestic boarding • Visual identity - brand refresh across organisation, bringing two sites under one identity• Fundraising - introduction of a Development function, with emphasis on both domestic and international fundraising. Donations of 1m+• Strategy - Market research and data-led recruitment, fundraising and marketing strategies • Restructure of the Marketing & Admissions function - providing focus and resilience • Mapping of customer journey - tightening process to reduce attrition with keep warm strategies linked to database management • Focused international marketing strategy - with supporting marketing communications activity plan • Digital - introduction of digital content strategy, with launch of new website and customer app• Enterprise - development of Enterprise strategy, income circa 800k per annum Role summary To lead the strategic marketing and admissions of Worksop College and Ranby House School, ensuring recruitment, fundraising and commercial targets are achieved.

Nottingham, England

Key achievements •Marketing & Communications lead for Notts TV – including the development and roll-out of the multi-variant #blueduck awareness campaign. 4.5million twitter impressions within 15 days. Shortlisted for a Royal Television Society award•Brand refresh for Antenna restaurant space, creating a cohesive identity for Antenna Bar & Kitchen.•Development & roll-out of distinct brand identities for Confetti HE & FE. Shortlisted 2015 CIM Marketing Excellence Awards Role Summary To develop and lead the delivery of marketing strategies across the six brands that comprise the Confetti Media Group; including the newly launched Notts TV. Confetti Media Group brands:Notts TV – Nottinghamshire’s dedicated TV channelSpool – BAFTA-award winning film & post-production Constellations – Furniture manufacture & installation Antenna – Creative business hub, meeting space and Bar & Kitchen Confetti ICT – Further Education Higher Education Creative Technology Institute, 1300+ students Denizen – Record label & artist management

Key Achievements• CIPR Awards shortlisted 2008 - Best internal publication.• Creation and rollout of partnership branding identity across multiple channels and platforms.• Marcomms lead for the UK's leading public safety partnership.To ensure strategic marketing and customer focus across the organisation, utilising market research and horizon planning processes to develop and implement a strategic marketing plan.• Responsible for the management of creative and innovative marketing communications activity from concept to production• Event management at key promotional events and identification of new opportunities that widen participation and interest in the partnership• Development of new outreach activities and promotion of participation within diverse and emerging communities.• Development and management of web presence and all digital platforms, ensuring that online is an integrated part of all communications strategies.• Development and management of internal communication platforms.• Copywriting across online and offline platforms, including promotional print material, social networking, blogging and media releases.• Campaign management across a range of above and below the line channels; including print media, radio, video and outdoor.• Responsibility to ensure that all marketing activity is focussed, cost effective and produces a clear ROI; working within budget and to tight timescales.

Sherwood Lodge, Nottinghamshire

Key Achievements • Management and Implementation of Nottinghamshire Police re-brand 2010 • Local Government Awards – Gold winner ‘best safety campaign 2011’• Communications lead for the integration of Community Protection and Nottinghamshire Police City Division Role summaryTo develop and implement a strategic marketing communications plan in alignment with the overall communications strategy and corporate priorities of Nottinghamshire Police and Nottingham City Council.• Development and management of web presence and all other digital platforms and channels.• Management of all on-line and off-line communications material and activity. • Event management and promotion• Generation of positive PR, locally, nationally and with specific trade media• Proactive and reactive media management • Strategic marketing communications advisor to Chief Officer Team• Brand guardian for Nottinghamshire Police and Nottingham City Council • Responsibility for all marketing activity, budget and ROI

Birmingham, United Kingdom

Account handler for Chicago Rock Café.Brand guardian for Brewer’s Fayre nationwideEvent coordinator for Big Brother winners’ party in association with Walkabout Role summary To project manage multiple projects across a wide client portfolio, including PR and event management, creation and implementation of strategic marketing plans and new business generation.• Development of new concepts.• Managing and scheduling multiple projects across a wide client portfolio.• Daily client liaison and relationship management. • Pitching for new business.• Managing client budgets for some of the worlds leading leisure brands. (Including Virgin Megastores, Sodexho and The Spirit Group).• Developing and implementing strategic and creative marketing plans for new openings nationwide.• Event co-ordination and management

Cim Professional Post Graduate Diploma, Marketing, 3 Modules Completed, 1 Outstanding

CIM professional post-graduate diploma

Bachelor Of Arts (B.A.), Marketing, 2:1

Marketing BA

A Levels, Business, English Lit, Sociology, Art, B, A, B, C

A levels (English Lit, Sociology, Business, Art

Gcse, 10 A-A*