Leila Kaufman Email & Phone Number

Lake Forest, Il, Us

• Exceptional track record of developing and implementing sales strategies that have consistently exceeded planned objectives with double digit growth. • Branded and Private Label business. • Partner with buyers to develop gifts that meet all retail, margin and sales goals with a year over year margin growth of 8% on products• Strategic planning to develop annual sales plan in support of organization strategy and objectives.

Lake Forest, Il, Us

• Management of multi-functional teams (sales, product development, operations and finance) in the development and delivery of products. • Managed product margin and P&L for 50 new wholesale products developed and sold annually. Reduced cost of goods sold by 9% by improving product development and procurement processes.• Managed the development and execution of sales collateral for industry trade shows and sales presentations. Introduced branded sample program that was successful at opening new retail doors and increasing brand awareness. • Managed an annual Trade Show budget of $300k plus to include: Fancy Food – NY & SF, Sweets & Snacks, PLMA, ECRMs.

Lake Forest, Il, Us

• Developed and launched 300 new gift concepts annually from consumer insights to concept and commercialization for the catalog, Ecommerce and FDM channels of trade. New products averaged sell-through rate of 89%. • Align closely with strategic sourcing team to negotiate pricing and achieve financial goals with an annual cost reduction of 3%. • Provided art direction to product photography and catalogue product print design for 12 consumer catalogue drops annually (with a circulation of 5 million households)• Stayed abreast of design and competitor trends via trade shows and ongoing field research using this detail to increase brand relevancy and competitive edge by incorporating trends into the current assortments.• Partner with buyers to develop gifts that meet all retail, margin and sales goals with a year over year margin increase of 8% on assortments.• Work with domestic and overseas vendors to design/develop new containers and hard goods.

Libertyville, Il, Us

• Consult and connect organizational business needs (motivation, leadership, strategy, Executive Retreats) to speaker engagements. Produced year of year double digit growth within my client base. • Booked and negotiated contracts with business innovators, sports figures as well as political and media personalities• Produce and manage National Speakers Bureau events. Responsibilities include developing and managing co-sponsorship arrangements, collaborative work on marketing and event details.• Developed Internship Program; on going responsibilities include; recruiting interns, establishing and nurturing relationships with local academic institutions, interviewing candidates, overseeing current interns, and mentoring former interns.