Editor of WHERE Traveler Los Angeles

- Pitch and write editorial content for publications such as Robb Report, PENTA, Conde Nast Traveler, NBC News, Travel+Leisure, Thrillist, Eater LA, USA Today, Business Insider et al.- Familiar with using SEO best practices - Oversee digital content for startup brands and assist with strategy, content development, analytics, and on-boarding freelancers.

[Consultant] Hired as the company’s first local marketer to launch / oversee the LA market and drive community engagement via influencers, celebrity campaigns, local activations, and B2B partnerships.-Identify and develop brand and influencer partnerships to amplify reach in market.-Conceptualize, produce and manage LA event to announce city launch and acquire new users. -Manage all A-list celebrity campaigns and influencer partnerships from start to finish and act as the liaison between talent and label/manager. Project management includes negotiating contracts, working with internal legal team, providing creative direction on-set of music videos to ensure appropriate brand representation, working with talent manager to provide custom gifting for celebrities. Celebrities include: Quavo, Nick Jonas, Seth Meyers, Austin Mahone, et al.

- Develop an integrated marketing plan and strategy for LA - Create a local playbook to achieve passenger acquisition and increase brand equity in market- Spearhead all local event partnerships and co-promotional opportunities - Reach out to local media outlets to secure press coverage- Work with cross-functional teams to assist with celebrity influencer and national brand initiatives to execute locally on the ground

As the Senior LA Marketing Manager with Eventbrite, I've been able to strengthen my skills in marketing and events to build an active and engaged community from ground up. I was the first and sole Marketing Manager hired in LA responsible for launching the Eventbrite community through strategic partnerships, event creation and execution, grassroots campaigns and online platforms. I have conceptualized and produced over 70+ unique events which entailed securing venues and sponsorships, developing the program of events, negotiating contracts, obtaining press, and managing on-site staff, all within a a startup budget.•Drove engagement in a two-sided marketplace by obtaining and retaining Eventbrite organizers while also building awareness amongst consumers as an event discovery platform.•Conceptualized and produced over 70 events from inception to execution, building awareness amongst new/current local event organizers and consumers. •Formed strategic partnerships with event organizers in a wide range of industries including music, technology, food and wine, fashion, and beauty to elevate brand equity amongst local influencers and to ultimately acquire new users in niche communities.•Launched and managed all Eventbrite LA social media platforms and grew to nearly 30K followers across all channels.

Eventbrite is a ticketing platform that helps people all over the world sell tickets and promote their event online. I lead the charge of Eventbrite’s success in the LA metro area with targeted local marketing efforts to grow the community of Eventbrite users through strategies and activities around three key marketing disciplines: user acquisition, user retention and brand awareness.Links: http://issuu.com/327280/docs/focusmagazine_may2014 (Contributing Editor - see page 29)http://la-confidential-magazine.com/la-events-you-cant-miss-in-aprilhttp://blog.eventup.com/interview-leila-najafi-of-eventbrite-gives-us-the-latest-trends-in-events/http://www.iwantherjob.com/leila-najafihttp://stilettogal.com/2013/08/01/walk-a-mile-in-her-shoes-leila-najafi/http://ideamensch.com/5-leila-najafi/