Leilani Bloomquist Email & Phone Number

United States

Minneapolis, MN, US

• As Principal Consultant at Leilani Bloomquist Consulting, I lead digital technology investments and transformation initiatives across diverse industries, ensuring strategic alignment with future-state visions. My role.
• Developed digital transformation strategy: Successfully guided clients in aligning digital investments with strategic business goals, resulting in measurable improvements in performance and customer engagement.
• Implemented a transformation program: Designed and implemented comprehensive transformation roadmaps, enabling clients to achieve long-term growth and operational excellence.
• Unified people, processes, and technology: Fostered seamless integration of teams and technology, enhancing overall efficiency and collaboration within organizations.
• Led organizational structure redesign: Led efforts to restructure organizations, optimizing processes and improving productivity across various sectors.
• Activated change management strategies: Developed and executed change management plans, driving successful adoption of new systems and processes.

Minnetonka, MN, US

• As Sr Director of Digital Product - Digital Transformation at Medica, I led the comprehensive digital transformation program, focusing on enhancing member engagement and personalizing the digital experience. My role.
• Leadership in Digital Transformation: Led the strategic planning and execution of Medica's digital transformation initiatives, ensuring alignment with business objectives and member needs.
• Team Building and Management: Built and guided cross-functional digital product teams, fostering collaboration and driving project success.
• Platform Redesign and Relaunch: Oversaw the comprehensive redesign and re-launch of Medica.com, the member portal, and the mobile app, enhancing user experience and engagement.
• Change Management: Managed the change management work stream, including the creation of Change Champions to facilitate smooth transitions and the adoption of new digital tools and processes.
• Continuous Improvement: Developed and implemented new functional areas to support the ongoing evolution and maturity of Medica’s digital capabilities, ensuring sustained growth and innovation.

St. Paul, Minnesota, US

• As Sr. Manager of Marketing, CX, UX & Insights at Securian Financial, I led the formation and strategic direction of the Securian Innovation Lab. My role involved building a talented team, driving innovative product.
• Team Building and Leadership: Thoughtfully curated and led a multidisciplinary team of UX & UI designers, writers, email developers, marketers, and analysts to support innovation and product development.
• Strategy Development and Execution: Led the strategic planning and execution of the first innovation lab startup, ensuring successful design, build, and testing of new products.
• Implementation of Best Practices: Applied design thinking, lean UX, agile, and SCRUM methodologies to deliver high-value features and drive capability building within the enterprise.
• Innovation Events and Transformation: Organized and hosted innovation events, promoting new ways of working and enabling personal and enterprise-wide transformation.
• Interim Leadership: I stepped in as interim director for the digital team, providing leadership and strategic oversight during a pivotal period of change (2018).

Minneapolis, MN, US

• As Digital Product Owner at Capella University, I led the marketing efforts for Capella.edu and other public-facing AEM digital properties. My role focused on aligning business, technology, and user experience through.
• Marketing Product Ownership: Led the marketing strategy for Capella.edu and other public-facing AEM digital properties, ensuring alignment between business goals, technology, and user experience.
• Strategic Planning and Roadmap Development: Developed and maintained a strategic roadmap, defining features based on comprehensive market research and analysis and managing the backlog of user stories to ensure timely.
• Customer-Centric Approach: Focused on a long-term strategy for website personalization, implementing a customer-centric omnichannel approach to enhance engagement and conversion.
• Stakeholder Communication: Kept abreast of competing products, communicated product performance with external users and internal stakeholders, and developed business cases for changes to Capella.edu.
• Cross-Functional Collaboration: Worked closely with IT to develop agile approaches to projects, producing quality MVP products and ensuring continuous improvement.

Minneapolis, MN, US

• As Manager of Marketing, Digital Experience at Capella University, I served as the marketingbusiness owner of Capella.edu, leading a multidisciplinary team to enhance the digitalexperience, optimize performance, and.
• Marketing Leadership: Served as the marketing business owner of Capella.edu, leading a team of marketing managers, creatives, UX designers, and writers to curate and enhance the company website.
• Content and Feature Development: Led the ideation, testing, iteration, and creation of new content and features, continuously optimizing site conversion performance to provide a comprehensive digital experience for.
• Channel Management: Owned and managed the chat and natural search channels, tracking performance, prioritizing work, and implementing optimizations to grow conversion rates and revenue.
• Cross-Functional Collaboration: Partnered with vertical and media teams to optimize paid search properties, leveraging thoughtful research and analytics to drive digital strategy and increase engagement on Capella.edu.
• Budget Management: Managed a $1.8MM budget to drive conversion and revenue, achieving year-over-year growth and exceeding stretch goals in 2013 and 2014.

Minneapolis, MN, US

• As Supervisor/Marketing Manager of Digital Experience at Capella University, I led the creation and development of the Digital Experience team, driving strategic initiatives to enhance the university’s digital presence.
• Team Creation and Development: Led the creation of the Digital Experience team, working to recruit and build up digital expertise within Capella's marketing department to support strategic digital initiatives.
• Collaboration and Talent Assessment: Collaborated with marketing leadership to assess internal talent and fill gaps with consultants, driving towards an aggressive timeline to redesign and rebuild Capella.edu.
• Website Redesign and Relaunch: Successfully redesigned and relaunched Capella.edu without a CMS in 7 months, enhancing the website’s functionality and user experience.
• Chat Channel Ownership: Owned the chat channel for the university, leading the implementation and growth strategy that resulted in year-over-year growth and expansion across digital properties and the sales team.
• Conversion Growth: Drove year-over-year conversion growth from Capella.edu through prioritization and collaboration of work across marketing, ensuring alignment with strategic goals.

Minneapolis, MN, US

• As Associate Marketing Manager of Digital Experience at Capella University, I managed paid media landing experiences and supported digital consumer experiences across various segments and purchase lifecycles. My role.
• Paid Media Management: Managed and optimized paid media landing experiences, focusing on enhancing engagement and conversion rates for Capella University.
• Consumer Experience Support: Supported digital experiences for consumers across various segments and throughout their purchase lifecycles, ensuring a cohesive and user-friendly journey.
• Chat Pilot Implementation: Launched and managed a chat pilot on paid media landing pages, driving increased engagement and conversion rates.

Minneapolis, MN, US

• As Project Manager for the Conversion Team at Capella University, I oversaw multiple projects to enhance Capella.edu’s performance and drive conversions. My role involved cross-functional collaboration, project.
• Project Management: Managed multiple simultaneous projects for the Conversion Team, ensuring timely and budget-compliant launches for Capella.edu.
• Cross-Functional Collaboration: Collaborated with resources across the university to ensure cohesive and efficient project execution, aligning with strategic goals.
• Search Engine Optimization: Optimized the website search engine using Adobe Search and Promote, improving user experience and search functionality.
• Product Launch Support: Supported quarterly new product launches, coordinating efforts across university teams and departments to ensure successful and timely market introductions.

Minneapolis, MN, US

• As a Senior Enrollment Recruiter/Project Manager at Capella University, I played a pivotal role in managing the Enrollment Services pipeline, identifying and resolving technical issues, and driving strategic.
• Training and Development: Created and conducted a training course to improve the efficiency of managing and tracking the Enrollment Services pipeline.
• Technical Issue Resolution: Identified technical issues integrating the Department of Education website with Capella's systems and developed a temporary solution while updates were made.
• Market Research and Analysis: Researched market trends and presented comprehensive analyses to the university leadership team, suggesting changes in the product portfolio and market positioning.
• Program Development: Created the first articulation agreements for PhD level programs, collaborating with channel sales and the leadership team to fill gaps in the portfolio.
• Enrollment Management: Managed a pipeline of over 500 PhD candidates, driving enrollments at Capella.edu and consistently exceeding enrollment goals.

Bachelors Of Science, Business Managment And Marketing

Certificate, Project Management

Master Of Business Administration (Mba), Business Management