Leilani Farinas Email & Phone Number

Honolulu, HI, US

Honolulu, Hawaii, United States

• Responsible for leading planning, strategy, communications, fundraising and development. TRUE is a non-profit whose mission is to drive the adoption and use of technology across Hawaii’s businesses. Through the TRUE.
• Delivered +30% in revenue, growing membership base from 20 to 25 organizations.
• Direct report to Advisory Board of public/private C-suite innovation leaders representing Central Pacific Bank, Servco, DataHouse, Pacxa, Pacific Point, Hawaii Technology Development Corporation & Transform Hawaii.
• Partnered with Sales, Client Success/Engagement, Government/Community Relations and Software Development teams from leading tech platforms such as AWS, Google, Docusign, Salesforce and ServiceNow to create relevant.
• Collaborate with broad range of public sector and non-profit agencies to create strategic partnerships and workforce development opportunities.
• Manage/write content and editorial for communications channels: paid, earned, owned.

• Managed global marketing and communications strategy for lifestyle brands (E!, Bravo, and Telemundo). Supervised six direct reports in Los Angeles, California as well as 50+ regional marketing and PR staff based in.
• Managed and maintained global marketing budget. Identified cost efficiencies to maintain 40% profit margin, highest out of organization’s entire suite of cable brands.
• Drove operational excellence, implementing consistent workflows, communications, reporting, and analysis to foster collaboration and alignment across 17 international offices.
• Developed and presented E! pitch proposal to Alibaba, China’s biggest technology company. Oversaw translation of English into Mandarin for presentation to non-English-speaking Alibaba executives.
• Commissioned E!’s first global audience segmentation study, representing data from 5,000+ respondents across eight key markets, leveraging insights to define marketing strategy.
• Oversaw digital and partnerships teams to develop integrated sponsorship packages in response to RFPs from clients, including Jaguar, Hugo Boss, and L’Oreal, driving 6% revenue growth.

• Selected to lead international marketing and communications for Comcast-owned brands (including E!, Style, The Golf Channel, G4, and Versus) to expand global distribution business. Developed ad campaigns, sales.
• Cultivated extensive talent relations experience, traveling with Kardashian Family, Chelsea Handler, Mel B., and Jeannie Mai to client/press events.
• Opened regional marketing offices in Hong Kong and London, recruiting and training cross-functional capabilities supporting marketing, communications, and revenue partnerships, contributing to 50% revenue growth in.
• Launched growth marketing initiatives, transitioning E! Entertainment Channel from less than $5 million in total revenue to $80 million in revenue within 11-year span.

• Managed global marketing budget and led media planning.
• Developed ad campaigns including print, OOH, TV & radio spots, sales presentations, sizzle reels, digital/social assets, and branded merchandise.
• Managed team of producers to create video content and sales reels to launch series such as Keeping Up With The Kardashians, The Soup, and E! News.
• Known for event planning excellence, including pioneering one of the first “Botox” parties to introduce the show Dr. 90210 to our clients.

Playing a key role on the marketing team that developed AXN and Sony Television brands, the company’s most successful general entertainment pay TV channels available throughout Europe, Lat Am, APAC, and India, I directed the advertising budget, media planning, and marketing material design. I maximized corporate publicity, positioning brands through.

I met tight project deadlines while coordinating production of advertising material. While doing so, I scheduled and tracked ad/media buys.