Lei-Lani Terrell Email & Phone Number

Australia

Dandenong South

Developed and executed multi-channel digital and marketing plans for consumers and businesses.Managed freelancers to create compelling brand messaging and visuals.Initiated, created, and managed organic and paid content on all social media platforms: Facebook, Instagram, and TikTok, to build a consumer audience and ensure trade partner support and engagement.Planned, designed, and executed our presence at industry events and festivals.Analysed marketing metrics to measure… Show more Developed and executed multi-channel digital and marketing plans for consumers and businesses.Managed freelancers to create compelling brand messaging and visuals.Initiated, created, and managed organic and paid content on all social media platforms: Facebook, Instagram, and TikTok, to build a consumer audience and ensure trade partner support and engagement.Planned, designed, and executed our presence at industry events and festivals.Analysed marketing metrics to measure campaign effectiveness.Stayed updated on industry trends and competitor activities.Built relationships with media, influencers, and brand ambassadors.Worked with the sales team to develop B2B sales support materials and activations.Ensured brand consistency across all trade and consumer touchpoints.Managed digital agencies and freelancers to support marketing initiatives.Oversaw the management of activities, point-of-sale (POS) material, and social media presence for the hospitality venue KAIJU! Beer & Pizza, including the seamless transition and rebranding process during the venue name change.Identified and leveraged sponsorship and partnership opportunities to enhance brand visibility and engagement. Show less

Melbourne, Victoria, Australia

Acted as a wardrobe stylist for "Wildlifers," a children's television show comprising 15 episodes with two main talents.Currently screening on the ABC.

Melbourne, Victoria, Australia

Establish and evaluate environmental objectives and targets.Implement environmental management systems and waste management plans, devising strategies to reduce MasterChef and ESA's environmental footprint.Monitor and analyse waste diversion strategies and outcomes.Efficiently utilise resources and prevent pollution across office, studio spaces, and locations.Foster positive relationships with vendors, prioritising environmentally friendly goods and services.Provide training… Show more Establish and evaluate environmental objectives and targets.Implement environmental management systems and waste management plans, devising strategies to reduce MasterChef and ESA's environmental footprint.Monitor and analyse waste diversion strategies and outcomes.Efficiently utilise resources and prevent pollution across office, studio spaces, and locations.Foster positive relationships with vendors, prioritising environmentally friendly goods and services.Provide training and guidance to staff, contractors, and suppliers to achieve sustainability objectives without compromising outcomes.Develop user-friendly educational materials outlining ESA's Environmental Policy for production teams.Support additional environmental sustainability initiatives within ESA.Research emerging environmental trends and issues.Mitigate production's impact on local communities and the general public. Show less

Cremone

Vinomofo is an online wine retailer. It’s a fast-paced e-comm business that features some of Australia's favourite wine brands.Managed a design studio comprising content producers, copywriters, photographers, and designers.Provided art direction for digital advertising projects from initial brief to final delivery.Maintained an overview of all wine deals in the pipeline and current.Collaborated closely with wine buyers and marketing teams to create digital and social… Show more Vinomofo is an online wine retailer. It’s a fast-paced e-comm business that features some of Australia's favourite wine brands.Managed a design studio comprising content producers, copywriters, photographers, and designers.Provided art direction for digital advertising projects from initial brief to final delivery.Maintained an overview of all wine deals in the pipeline and current.Collaborated closely with wine buyers and marketing teams to create digital and social content.Managed and tracked project budgets, conducting timely reconciliations with the CMO.Maintained production schedules, tracking peak periods and resourcing accordingly.Oversaw all print buying for the department, ensuring the best prices were obtained.Conducted 1:1 meetings, development reviews, disciplinary reviews, and performance measurements.Designed and styled events. Show less

Cremone

Serve as the brand custodian.Produce, design, and style events.Collaborate closely with the buying and marketing teams to develop relevant digital and social content.Supervise all print purchasing for the department, ensuring the best prices are secured.

Melbourne, Australia

As Marketing Manager, my primary focus was developing short and long-term strategies to enhance customer experiences and maximise in-venue engagement. During my tenure, I coordinated numerous events across both venues.Developed and executed short and long-term strategies to enhance customer experiences and increase in-venue engagement.Coordinated numerous events across both venues to drive foot traffic and revenue.Managed marketing communications plans, including strategy… Show more As Marketing Manager, my primary focus was developing short and long-term strategies to enhance customer experiences and maximise in-venue engagement. During my tenure, I coordinated numerous events across both venues.Developed and executed short and long-term strategies to enhance customer experiences and increase in-venue engagement.Coordinated numerous events across both venues to drive foot traffic and revenue.Managed marketing communications plans, including strategy, goals, budgets, and tactics for venue growth.Oversaw website Content Management Systems, ensuring data accuracy and alignment with business objectives.Maintained relationships and contracts with suppliers to uphold service quality.Implemented partnership and relations strategies to foster growth and collaboration with influencers and brands.Created engaging content for two brands, tailored to appropriate platforms.Managed social media communities and content calendars, monitoring traffic and engaging with online audiences. Show less

South Yarra

Develop strategies to enhance consumer engagement across social media platforms.Create detailed ROI, KPI, and engagement metrics.Update and maintain existing social media platforms.Develop and implement content strategies.Identify and create strategies to launch and sustain brands on new platforms.

Fitzroy And Northcote

Plan and execute content calendars.Manage social media channels and campaigns.Implement digital marketing strategies.Conduct competitor research.Establish guidelines for social media posts.Analyse and report on campaign performance.Develop strategies for website design and launch.Implement direct marketing through eDM and letter box drops.

Diploma Of Project Management, Project Management

Masters Of Creative Media, Digital Communication And Media/Multimedia

Undergrad, Film And Theatre

Scholarly Exchange, Sociology & 16Mm Film Production / Post Production

Short Course, Principles Of Sustainability

Short course in the core principles of sustainability and business.

Sustainability And Social Impact, Sustainability Studies, Pass

Completed a comprehensive short course on developing high-level Environmental, Social, and Governance (ESG) strategies. The curriculum.