Leilani Tizon Email & Phone Number

Ashburn, Va, Us

• Establishing product messaging and positioning that includes our key differentiators and solution proof points• Creating compelling persona-based storylines that succinctly articulate the value proposition of each solution, based on the identified target audience.• Synthesizing the competitive landscape and voice of customers to share across the organization, particularly with the Product team, to build common knowledge and understanding of the market and our customers.•… Show more • Establishing product messaging and positioning that includes our key differentiators and solution proof points• Creating compelling persona-based storylines that succinctly articulate the value proposition of each solution, based on the identified target audience.• Synthesizing the competitive landscape and voice of customers to share across the organization, particularly with the Product team, to build common knowledge and understanding of the market and our customers.• Supporting both new acquisition and customer retention efforts when applicable to marketing-driven sales support• Understanding our solution roadmap and supporting the launch of any new services• Identifying opportunities for promotions and packages• Helping develop a plan to generate market research designed to stay on top of the market, buyers' needs and competitive solutions• Creating content such as case studies and testimonials to elevate customer stories and leverage peer reviews• Working closely with a range of cross-functional teams—functional leads, product managers, sales, training, design, PR, and content team —to develop go-to-market strategy and drive launches Show less

Dulles, Virginia, United States

• Supported the Marketing Manager in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating the event calendar• Communicated campaign objectives, timelines, and deliverables to the sales team and provided instructions for use or promotion• Planned and managed meetings, events, conferences, and trade shows by identifying, assembling, and coordinating… Show more • Supported the Marketing Manager in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating the event calendar• Communicated campaign objectives, timelines, and deliverables to the sales team and provided instructions for use or promotion• Planned and managed meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists for email campaigns• Maintained a directory and inventory of sales support materials, ensuring all resources were current and accurate, and coordinated the creation of new materials as needed• Tracked and updated the tradeshow budget• Worked closely with channel partners to maintain a consistent brand image in all messaging, events, and activities Show less

Dulles, Virginia, United States

• Assisted with the design and execution of marketing campaigns to generate leads and develop the company’s brand• Scheduled and coordinated internal meetings, preparing agendas in consultation with Marketing Communications Specialist, and prepared and distributed meeting recap and action items to stakeholders• Coordinated internal and external marketing communications• Assembled marketing materials to support sales efforts, including presentations decks, marketing collateral… Show more • Assisted with the design and execution of marketing campaigns to generate leads and develop the company’s brand• Scheduled and coordinated internal meetings, preparing agendas in consultation with Marketing Communications Specialist, and prepared and distributed meeting recap and action items to stakeholders• Coordinated internal and external marketing communications• Assembled marketing materials to support sales efforts, including presentations decks, marketing collateral (print, video, social, etc.), and promotional items • Assisted with social media posts and content across various platforms, such as Twitter, LinkedIn, Yammer, and other internal platforms• Assisted with tradeshow logistics and planning • Occasionally traveled to support the Sales team during tradeshows • Maintained promotional materials inventory Show less

Vienna, Virginia

• Worked with social media platforms and services including: Twitter, Facebook, LinkedIn, Hootsuite, Google Analytics, Glassdoor, Indeed, HandShake, and Instagram• Audited and analyzed current recruiting platforms, such as Glassdoor, Indeed, ClearanceJobs, ClearedJobs, and Monster and creating a recruitment and branding strategy based on factors such as past performance, cost, and talent reach• Helped create corporate, internship, and volunteer campaigns for the redesign of the new… Show more • Worked with social media platforms and services including: Twitter, Facebook, LinkedIn, Hootsuite, Google Analytics, Glassdoor, Indeed, HandShake, and Instagram• Audited and analyzed current recruiting platforms, such as Glassdoor, Indeed, ClearanceJobs, ClearedJobs, and Monster and creating a recruitment and branding strategy based on factors such as past performance, cost, and talent reach• Helped create corporate, internship, and volunteer campaigns for the redesign of the new website launching in Aug. 2018• Tended to the company brand and making sure it is executed properly through SWAG and company-made graphics Show less

Vienna, Virginia, United States

• Worked with subject matter experts to build a recruiting outreach plan and social media calendar• Monitoring and engaging with job seekers across outreach platforms, such as Glassdoor, Indeed, ClearanceJobs, ClearedJobs, and Monster• Created 10+ surveys on SurveyMonkey to collect data from different groups of people to determine which job boards were most used and effective based on people’s age and clearance type that they hold• Presented to the executive level about the job… Show more • Worked with subject matter experts to build a recruiting outreach plan and social media calendar• Monitoring and engaging with job seekers across outreach platforms, such as Glassdoor, Indeed, ClearanceJobs, ClearedJobs, and Monster• Created 10+ surveys on SurveyMonkey to collect data from different groups of people to determine which job boards were most used and effective based on people’s age and clearance type that they hold• Presented to the executive level about the job boards the company was working with and recommended what would work best for the company based on the usage of each job board, the cost, and how efficient and easy each website was to use Show less

Emory, Va

• Worked with social media platforms and services including: Twitter, Facebook, and Instagram• Understood the importance of branding and messaging in a company’s online presence• Photographed 10+ company events and posted it on Facebook, Twitter, and Instagram to give the company a bigger online presence

Ashburn, Virginia

• Greeted visitors and homeowners, responded to telephone calls, and provided needed information about the neighborhood• Coordinated 15+ community events, such as Food Truck Friday’s, and pool events, such as pool parties, and late-night movie nights in the pool• Created over 300+ handwritten pool passes for all homeowners and their families

Leesburg, Va

• Built relationships with over 50+ customers to increase likelihood of repeat business• Ensured superior customer experience by addressing customer concerns, demonstrating empathy, and resolving problems on the spot• Studied each product carefully, such as the type of leather the product is made of, how it was made, and the correct color name for the product, to give customers accurate details and how to care for the merchandise

Emory, Va

• Shared social media best practices with content creators to help optimize page views on a weekly basis• Compiled 5 of the best written and/or engaging articles, from the Emory & Henry community, on a monthly basis, to send to Odyssey’s social media manager for dissemination• Assisted content creators with ideas and topics for weekly articles

Woodbridge, Va

• Assisted with guest inquires, take-out orders, and restaurant cleanliness• Maintained complete knowledge of restaurant menu, including daily specials• Assisted guest to tables suitable for their needs

Bachelor'S Degree, Mass Communication/Media Studies

Activities and Societies: Vice President, Delta Rho Delta (2017 - 2018) Social Media Chair, Delta Rho Delta (2016 - 2017) Greek Council.

High School Advanced Diploma, General Studies

Activities and Societies: Junior Class President