Leila Pijpers Email & Phone Number

'S-Hertogenbosch, North Brabant, Netherlands

To execute and optimize marketing campaigns and initiatives across the European region, driving brand awareness, lead generation, and customer engagement for Thomas International's assessment and people science solutions. Reporting to the Director of Demand Generation, the role focuses on creating impactful, localized marketing strategies that align with Thomas International's global demand generation goals while supporting regional sales teams.

Aruba

Led the marketing and sales strategies for Gianni’s Group, ensuring consistent growth in brand reputation, customer engagement, and revenue across all restaurants and business ventures.Developed and executed innovative marketing campaigns tailored to local and international audiences.Fostered strong relationships with customers and partners, enhancing brand loyalty.Spearheaded sales initiatives that drove measurable revenue growth.Positioned Gianni’s Group as a leader in Aruba’s competitive hospitality market.Developed a robust content strategy that boosted loyalty membership by 250%, achieving a new membership signuprate of 400 per month from both local and non-local visitors. Additionally i oversaw all marketing campaigns from plannig to optimization, leading a 10-person team and crafting branding strategies for multiple companies within the holding. My targeted approach towards the tourist marketing resulting in a 70% increase in overal digital gift card sales.

Aruba

// Assessed existing marketing strategies and identified opportunities for growth and improvement.// Developed tailored marketing campaigns to enhance brand visibility and customer engagement.// Provided strategic guidance to align marketing initiatives with the group’s overall business goals.// Collaborated with leadership to set the foundation for long-term marketing success.

Aruba

As the founder and director of Novelty Marketing, I built a thriving marketing agency from the ground up, leading a dedicated 5-person team to deliver tailored marketing solutions to a portfolio of 20+ prominent national and international clients.// Strategic Leadership: Directed all aspects of the business, from strategy development to execution, ensuring impactful results for diverse industries.//Core Specialties: Public relations, digital marketing, website design, and brand strategy implementation.//Client Success: Designed and executed marketing and sales strategies that helped clients enhance their market presence and achieve measurable growth.//Team Development: Cultivated a collaborative and creative team environment that consistently delivered exceptional results.Through innovative strategies and personalized service, Novelty Marketing became a trusted partner for businesses seeking to elevate their brand and achieve long-term success.

Aruba

As Community Manager, I was responsible for driving online engagement and brand visibility for a diverse portfolio of clients through strategic content creation and management.// Social Media Management: Managed social media accounts, developed content calendars, and created graphics to align with brand messaging and goals.//Content Creation: Produced SEO-optimized website content to enhance search rankings and drive traffic.//PR and Blogging: Specialized in public relations and corporate blogging, crafting compelling narratives to strengthen clients' online presence and connect with their audiences.//Engagement and Growth: Improved community interaction and follower growth through targeted strategies.My role focused on fostering meaningful connections between brands and their audiences while delivering measurable results.