Leila Pires Sierra Email & Phone Number

Florida, United States

United States

As the Director of Creative Production, I have the opportunity to lead a dynamic team to produce innovative content within the Marketing Division. My role encompasses overseeing the creative production process— from initial development through to final delivery (production and post productions), ensuring exceptional quality and alignment with our brand’s goals. I oversee media asset management and business affairs as part of the production and content lifecycle process by:- Inspiring and guiding a team of videographers, business affairs professional, producer, and media experts to deliver standout content and campaigns.- Managing project lifecycles, ensuring timely and on-budget delivery while maintaining high standards.Strategic Planning: Partnering with senior management to set and achieve creative objectives.Media Operations: Overseeing comprehensive Media Asset Management system and media distribution through the content lifecycle.- Developing and controlling production budgets, negotiating with vendors to secure cost-effective solutions.- Implementing and executing quality control processes to ensure adherence to brand standards and regulatory requirements.- Keeping abreast of industry trends and emerging technologies to drive continuous improvement.

Miami, Florida, United States

Direct and facilitate content fulfillment for streaming (Peacock), Avods/Svods and linear businesses. Collaborate with executives and key stakeholders to meet business goals. Lead, coach and develop the content operations team. Project manage operational aspects of the content fulfillment for Marketing division, including timelines, deliverables, project status and risk assessment. Implement workflows and solutions with technical operations, content development, content strategy and other areas of the business. Collaborate and lead change management initiatives at a large scale, per business needs. Identifying cost efficiency, opportunities for improvements and standardized process and procedures.

Miami/Fort Lauderdale Area

Manage the Network Business Operations for both Telemundo and Universo Networks. Enhance and develop improved workflows for maximum accuracy and efficiency. Promote a superior workplace environment and drive business results across multiple areas. Manage a centralized repository for program formats including Sports, News, Entertainment, Specials and Telemundo Studios Productions. Ensure time allotments are distributed property amongst all business entities such as National, Local Sales, On-air promotions and Content. Ensure all business metrics, commitments and financial goals are met from a program format perspective. Maintain close relationship and be the liaison between business entities. Establish and maintain an excellent working rapport with Programming, Program Editing, Sales Ops, Pricing and Planning, Digital, Marketing and Production teams. Ensure maximum efficiencies in decision making, communication, and implementation of new workflows and responsibilities

Miami/Fort Lauderdale Area

Management of operational fulfillment of linear advertisement as well as DAI and long form programming for non-linear & digital platforms. Operational planning and execution of non-linear business strategy focusing on areas for improvement, efficiencies and optimization of available resources. Liaison between Affiliates Sales, Sales and Content business operations for the growth and development of On-Demand and streaming services includding VOD, TVE and OTT platforms for US Hispanic and Latin America markets.Oversee the fulfillment of non-linear content for VOD, TVE and OTT services. Develop process, workflows and operating budget projections. Serve as on-demand operations point person to the Programming Strategy, Affiliate, Product Development, Content and Ad Sales teams (DLA / USH). Manage the assessment of current and future Non-linear Business needs and how they impact linear systems and workflows. Work in collaboration with Content, Affiliate Sales and Ad Sales businesses to identify needs from a systems and workflow perspective. Create SOP’s and business rules for effective tools management. Direct the fulfillment of EPG – Electronic Program Guide and identify opportunities for automation and unified delivery. Oversee the dynamic advertisement insertion (DAI) process & fulfillment.

Miami/Fort Lauderdale Area

Manage implementation and enhancements of large scale projects, technology and workflow solutions with direct impact on multiple areas of the business. Lead the communication between management and supported areas to identify and improve existent workflows. Manage and consolidate data analyses for long term planning. Work closely with all regional Ad Sales teams to oversee the production of standard sponsorship campaigns that align the advertiser’s strategies. Lead the fulfillment of Commercial advertisement content for linear and ensure compliance with applicable laws and market regulations, government guidelines, community standards and corporate policies from a Content perspective. Work closely and actively with the VP of Business Operations on new initiatives with impact on multiple areas of the Business.

Miami/Fort Lauderdale Area

Work with On-Air Promotions and Digital Media teams, suggest solutions for creative proposal/graphic design/production/post-production projects and initiatives. Manage time-lines, deliverables, for multiple projects. Communication with vendors, clientes and internal departments. Create and communicate production estimates, keep track of production budget.

Discovery Media Technology Production & Operations

Post-production for on-air promotions for Discovery Channel, Animal Planet, Home & Health, People & Arts and Discovery Kids Programming. Video and audio editing supervision and production. Delivery for on-air content and coordination with traffic schedule. Work directly with Ad Sales, Marketing off air and On-Air Content Production Team on their needs and Support Ops & Post-Production Team.

México - Df

To coordinate marketing, advertising and digital campaigns for Soup Operas. Market research. To develop and implement marketing plans and projects with my manager for new Soap Operas. Review and report activity, ratings and results. Overall budget control and project management.

Project Management Professional

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Business, Management, Marketing, And Related Support Services

Technical Office Management, Project Management