Leading the B2B marketing plan for Finland, including localisation and product launches within Nilfisk's global enterprise.• Implementing global marketing strategies tailored to the local market, ensuring effective brand management for Nilfisk in Finland.• Managing product launches, digital marketing efforts, and product integration.• Events and local activity planning to enhance market presence and customer engagement.• Working as part of an international team within a global matrix organisation, participating in cross-functional collaboration.• Annual marketing planning and budget management to ensure strategic alignment and financial efficiency.

Solely managed all marketing aspects for Finland’s third largest office furniture retailer, covering strategy, content, marketing materials, branding, and ecommerce.• Launched and grew two ecommerce websites, modeo.fi and yrjokukkapuro.com, resulting in a substantial increase in online sales, from five figures to half a million euros within a single year.• Developed branding, marketing strategy, and social media presence for Yrjö Kukkapuro design brand, reviving iconic products and driving significant sales growth.• Transformed marketing efforts from a fragmented approach to a comprehensive 360° marketing strategy.• Elevated brand visibility and lead generation through strategic content creation, impactful social media marketing, and effective SEO strategies.• Led agency work for website development, SEO, and SEM.• Fostered stakeholder collaboration with Finnish Design Shop and Finnish Ski Association.

Marketing management, annual planning, go-to-market strategies, and brand development for Scandic Hotels, the largest hotel operator in the Nordic region.• Played a key role in the largest-ever fusion in Finland’s hotel industry, successfully rebranding over 30 hotels and restaurants.• Brand building and launch initiatives for Scandic’s flagship concept restaurants in Finland.• Managed Scandic brand and new concept implementations for the Finnish market.• Executed collaboration campaigns with notable brands like Nordic Swan Ecolabel, Lignell & Piispanen, and Helsinki Festival, fostering strong stakeholder relationships.• Launched a diet and allergy-friendly breakfast concept on a limited budget, achieving extensive media coverage in Finland and viral success on social media.• Close cross-functional collaboration with the Nordic team to ensure strategic alignment and effective marketing initiatives.

Beverage and restaurant marketing, campaign planning, advertising , and partnership collaboration with beverage companies Pernod-Ricard, Anora and Sinebrychoff.

Retail store branding, marketing and ecommerce. Stakeholder relationships and purchasing.

Restaurant Manager, Waitress, Bartender, Retail Supervisor: Gained diverse experience in customer service, team management, and operational efficiency across various roles and international locations in Finland, United Kingdom and New Zealand.