Leila T. Email & Phone Number

Rio De Janeiro, Brazil

Rio De Janeiro Area, Brazil

Development and implementation of business consulting projects focused on:- Business management- People management- Business formatting- Performance management

Rio De Janeiro Area, Brazil

• Acting as approved operator of O Boticário, responsible for the general management of the 2nd largest franchise network in Rio de Janeiro, consisting of 11 stores and one wholesale center.
• Expansion of the network by opening 6 units in Rio de Janeiro and increasing the earnings by 250% and profitability by 100%.
• Indication of the network to the Excellence in Franchising Award in the O Boticário network (2013) e people management case (2013).
• Business planning and implementing… Show more
• Business planning and implementing KPI´s management to assure the goal´s achievement.
• Implementing brand and product strategies defined by O Boticário, such as: training, visual merchandising standards, category management, stock management.

Curitiba Area, Brazil

• Creation of the communication core with the network, developing a communication process, directing content to the channels (corporate TV, periodicals, extranet, service central) and public involved (franchisees and.
• Increment of 100% in capturing investments in local marketing from the franchised network, centrally managing the network budget. (budget negotiated in 2010: R$ 50 million)
• Developing incentive, relationships and motivation… Show more
• Developing incentive, relationships and motivation campaigns for the franchisees and sales force; developing consumer sales promotions.
• Planning and managing sales conventions, motivational events and incentive travel in Brazil and abroad, involving a public of up to 2,500 participants, with evaluations above 95%. Show less

Curitiba Area, Brazil

• Installing a commercial automation center, integrating 3,000 points-of-sale by satellite with a technologic solution developed for the network, managing the franchisee call centers.
• Managing the sales backlog of the network, planning demand and aiming to improve the attendance indicators.
• Managing the virtual store (e-commerce)
• Centralizing negotiation with partners (credit cards, shopping centers and hypermarkets) in order to standardize prices and discounts to maximize… Show more
• Centralizing negotiation with partners (credit cards, shopping centers and hypermarkets) in order to standardize prices and discounts to maximize profitability of the franchised network. Show less

Rio De Janeiro

• Consulting for the franchised network in the capital of RJ based in the Franchiser’s management model (planning and implementing sales/marketing strategies), maximizing sales and ensuring the sustainable growth of the.
• Customer support on site prospecting and analyses of investment to open new stores.
• Managing and supporting the development of 10 franchise groups with 60 stores and sales above R$ 100 million/year.

Rio De Janeiro Area, Brazil

• Responsible for the Kuat brand Guaraná from planning to launch.
• Studies in brand, visual communication, packaging, communication strategy, points-of-sales, demand analysis, product P&L, supply strategy, commercializing and distribution.
• Developing and managing the launching plan (events for sales force, events for the press and for opinion makers, sampling actions, sales promotions and merchandising) in the key capitals of Brazil.

Rio De Janeiro Area, Brazil

• Management of traditional sales channels: Bakeries and Grocery Stores.
• Developing sell out strategies for channel retailers.
• Training partners in merchandising and activating techniques to improve results of the company’s brands.
• Managing segment key-accounts, developing the Annual Business Plan for target customers. Communicating and monitoring plans.
• Developing exclusive sales promotions for the channel.
• Representing the company before class entities, events, and… Show more

São Paulo Area, Brazil

• Contacting Coca-Cola bottlers in the São Paulo State inland (São José do Rio Preto and Araçatuba), Rio de Janeiro (Capital and Nova Iguaçu) and Minas Gerais (Juiz de Fora)
• Approval of cooperative marketing budget.
• Improving company results in those regions.

Rio De Janeiro Area, Brazil

• Developing sales promotions.
• Responsible for the Coke Store at Rock in Rio II, coordinating the product mix and sales.

Phd, Business, Management, Marketing, And Related Support Services

Master Of Science (M.Sc.), Business, Management, Marketing, And Related Support Services

Master Of Business Administration (M.B.A.), Retail & Services

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Business Administration