Implementing, maintaining, and optimizing NetSuite ERP system according to the needs of business, such work includes: translating business requirements into workable business solutions.Designing, developing, testing and deploying solutions and processes based on the needs of business; implementing add-ons and system integrations for such functionalities as credit card processing, ACH, eSignatures, CRM, online order capturing, and other automations; dashboard/reports configuration.

Leading and coordinating projects for Insightly CRM development with the goal of setting up lead/opportunity/project pipelines, workflow automation, campaign, case management, reports.Implementing knowledge of user profiling, usability testing, A/B testing and quality assurance practices to develop and optimize marketing campaigns, drive traffic to e-commerce website.Overseeing the deployment of SEM, SEO, social media ad campaigns and track analytics and performance across all platforms, working closely with external vendors.

Recruited to manage new product development, brand marketing and advertising for a business unit. Provided top-management with market and trend analysis for the “ice cream products” category. Led development and execution of annual brand plans in line with brand strategy to solidify positioning and meet sales targets.Developed a new product line for the “ice cream” category of products after recognizing opportunity to differentiate it from other brands with projected YOY sales growth of 25%.Based on the market research findings and insights analysis conducted successful rebranding of several products that led to the 15% revenue increase.Prospected and managed partnerships with local influencers for brand awareness creation.

Increased retention of the current hotel customers by 38% through conducting customer research and implementing the new loyalty program based on the membership sales.Developed and implemented cross-channel promotional concepts including: email, editorial, social media, paid and organic search, and partnerships to meet and exceed the strategic goals.Identified opportunities for customer acquisition through collaborations with international fair organizers and promotional events that secured 8 new business clients for the company and increased brand awareness.Assisted PR department in producing promotional events and developing aggressive prospect acquisition campaigns during the largest international fairs.

Managed marketing initiatives including email campaigns, social media marketing, content strategy, video production, designed and produced marketing collateral for various campaigns, worked closely with several departments to ensure the consistency of integrated marketing communications efforts, planned, coordinated and executed events.• Created an integrated marketing campaign that boosted traffic to the corporate website by over 30%.• Collaborated with 9 committees to produce 120+ events per year for the B2B clients that included Fortune 500 companies, resulting in post-event satisfaction rating of 98,5%.• Cut video and content production costs by 75% by developing and launching an in-house production studio.• Implemented knowledge of user profiling, usability testing, A/B testing and quality assurance practices to develop and optimize marketing campaigns.• Initiated collaborations between companies and state government as well as lobbying activities resulting in legislative changes that facilitated improvements in the economic climate of St-Petersburg.• Boosted events awareness through highly targeted and personalized email marketing campaigns.

• Conducted desk research and analysis of the secondary data • Assisted in creation of the surveys and web content writing• Analyzed and presented the results of the research to the Director, insights of the research were included in company reports and used for future content development