Founder And Ceo
Current
Mar 2022 - Present
AeroLeads people directory · profile
Leila Velez Email & Phone Number
Endeavor Entrepreneur, Endeavor Mentor, Board Member, Young Global Leader at World Economic Forum, TEDx Speaker
at
CurlLab
1 work email found
@belezanatural.com.br
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Endeavor Entrepreneur, Endeavor Mentor, Board Member, Young Global Leader at World Economic Forum, TEDx Speaker
Location
New York, United States
Who is Leila Velez? Overview
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Quick answer
Leila Velez is listed as Endeavor Entrepreneur, Endeavor Mentor, Board Member, Young Global Leader at World Economic Forum, TEDx Speaker at CurlLab, based in New York, United States. AeroLeads shows a work email signal at belezanatural.com.br and a matched LinkedIn profile for Leila Velez.
Leila Velez previously worked as Founder and CEO at Curllab and Board Member at Motriz. Leila Velez holds Leadership For Sustainability Ygl Program, Sustentabilidade from Stanford University.
Company email context
Email format at CurlLab
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{first}@belezanatural.com.br
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AeroLeads found 1 current-domain work email signal for Leila Velez. Compare company email patterns before reaching out.
Profile bio
About Leila Velez
Visionary and results-driven C-suite executive with over 20 years of experience leading diverse teams and driving business transformation.At 19 she opened her first business: Beleza Natural (natural beauty). The company grew to become the largest beauty institute chain specialized in curly hair treatments in Brazil with 4000 employees, 120 thousand clients per month in 5 different states with more than 50 business units, along with a cosmetics factory with total annual revenue of $100 million dollars. Leila is now launching her new start-up. Curl Lab is the First Customized Curly Hair Products In The World and uses an AI-driven proprietary approach to personalization, educating the consumer and delivering a holistic and customized curly hair product set that is both effective and affordable.More than two decades of experience in the curly hair market combined with artificial intelligence technology have allowed the company to create a unique platform for understanding each consumer's distinctive hair characteristics and behaviors. Using a client's uploaded photo and answers to Curl Lab's hair consultation quiz, bespoke formulas are created to address all client's hair routine needs.Selected by the World Economic Forum as a “Young Global Leader” (Davos - Switerzland). Chosen as an Endeavor Entrepreneur by Endeavor Global (New York - USA) and a “Rising Talent” by the Women Global Forum (Deauville - France). Awarded Female Entrepreneur of the year by Endeavor (San Francisco - USA), “Business Women Award” by Veuve-Clicquot (Reims - France), and “Best Entrepreneur of the New Brazil” by Você SA Magazine (São Paulo - Brazil).Strongly involved in initiatives to promote gender parity, racial equality, and entrepreneurship (CEO Champions, Mulheres do Brasil, Winning Women (E&Y), and mother of two wonderful young adults (Pedro e Aliel).Leila is a guest speaker about entrepreneurship, innovation, and management in Brazil and several other countries like the United States, France, Great Britain, Portugal, Uruguay, Argentina, and others. Graduated in business on ESPM, Leila also has an executive MBA from Coppead UFRJ and specialization courses at Harvard, Stanford, Columbia, and MIT. Leila is a Columbia University (ECLA Program), Coppead UFRJ, and Farmax board member. She is a former board member at The Coca-Cola Institute in Brazil, ETHOS Institute, CDES (Board for social and economic development - Brazilian Government), and Endeavor Brazil.Leila is a female entrepreneurship enthusiast and volunteers as a mentor to small businesses.
Listed skills include Entrepreneurship, Marketing, Marketing Strategy, Empreendedorismo, and 32 others.
Current workplace
Leila Velez's current company
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12 roles
Leila Velez work experience
A career timeline built from the work history available for this profile.
Board Member
Current
Dec 2023 - Present
Board Member
Current
Nov 2021 - Present
Board Member
Current
Jan 2020 - Present
Young Global Leader
Current
Mar 2014 - Present
Board Member
Current
Jan 2012 - Present
Endeavor Entrepreneur
Current
Aug 2005 - Present
Founder And Ceo
Beleza Natural specializes in tightly-curled and wavy hair. It created and patented treatments such as Super-Relaxante, which makes this type of hair freer and softer, giving it well-defined, longer curls. Also an innovative process of application of the product - similar to a factory production line: each client is treated in series by a number of different professionals in succession (each specialized in a particular activity). That creates a faster and more efficient process. Nowadays, 130 thousand clients are served monthly in Beleza Natural and last years revenue was U$ 94 milliion dollars. The company currently has 31 institutes in 5 different states in Brazil (Rio de Janeiro, São Paulo, Minas Gerais, Bahia and Espírito Santo). A line of products; a series of specialized services; one factory and 5 training centers. Beleza Natural employs over 3370 people, 70% of former clients. 90% of Beleza Natural coworkers have their first job opportunities in the company. The company started from scratch in 1993: Zica, a former maid, who became a hairdresser along with Leila Velez and Rogério Assis, former McDonald’s atendees, and Jair Conde, a former taxi driver. Zica spent ten years in a trial and error process, mixing raw materials and stablished products to create a breakthrough formula to transform the curly or kinky hair. Leila and Rogério, created an innovative process to provide the services, similar to an assembly line, inspired on the McDonald’s production process, along with high quality standards and amazing service level. Jair sold his taxi to invest in the company, along with Leila’s and Rogerio’s savings. And today, future expansion is the works. As part of the strategic plan to expand the company, GP investments fund, became a partner in August of 2013 (33% of the shares). Beleza Natural has grown 142% since the investment and targets a growth to 120 institutes in Brazil, revenues of U$ 680 million dollars and 15 thousand employees, until 2020.
Jul 1993 - Sep 2019
Aug 2017 - Jan 2018
Board Member
Jan 2014 - Dec 2016
Board Member
Jan 2013 - Dec 2013
Board Member
Jan 2011 - Jan 2012
8 education records
Leila Velez education
Leadership For Sustainability Ygl Program, Sustentabilidade
Stanford University
"Scaling Entrepreneurial Ventures Program”, Expansion Strategy
Harvard Business School
Leadership Program, Leadership
Stanford University
Innovation Program
Massachusetts Institute Of Technology
Entrepreneurship And Competitiveness In Latin America - Ecla
Columbia Business School
Mba Executivo, Strategy
Coppead Ufrj
Administração Com Especialização Em Marketing
Espm Escola Superior De Propaganda E Marketing
Building Ventures In Latin America
Harvard Business School
FAQ
Frequently asked questions about Leila Velez
Quick answers generated from the profile data available on this page.
What company does Leila Velez work for?
Leila Velez works for CurlLab.
What is Leila Velez's role at CurlLab?
Leila Velez is listed as Endeavor Entrepreneur, Endeavor Mentor, Board Member, Young Global Leader at World Economic Forum, TEDx Speaker at CurlLab.
What is Leila Velez's email address?
AeroLeads has found 1 work email signal at @belezanatural.com.br for Leila Velez at CurlLab.
Where is Leila Velez based?
Leila Velez is based in New York, United States while working with CurlLab.
What companies has Leila Velez worked for?
Leila Velez has worked for Curllab, Motriz, Farmax - Indústria De Cosméticos E Farmacêuticos, Coppead Ufrj, and World Economic Forum.
How can I contact Leila Velez?
You can use AeroLeads to view verified contact signals for Leila Velez at CurlLab, including work email, phone, and LinkedIn data when available.
What schools did Leila Velez attend?
Leila Velez holds Leadership For Sustainability Ygl Program, Sustentabilidade from Stanford University.
What skills is Leila Velez known for?
Leila Velez is listed with skills including Entrepreneurship, Marketing, Marketing Strategy, Empreendedorismo, Start Ups, Market Planning, Digital Marketing, and Business Planning.
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