Heather Gassman

Heather Gassman Email and Phone Number

Executive Planning Committee Member @ MeasureCamp Chicago
Northbrook, IL, US
Heather Gassman's Location
Northbrook, Illinois, United States, United States
Heather Gassman's Contact Details
About Heather Gassman

Cross-functional leader who uses analytics and knowledge management to drive change and increase profits. Experienced in product management, internal search, web analytics implementation and management, business intelligence, A/B testing, digital marketing optimization, channel attribution, tag management administration, process improvement, reporting and analysis, market research and strategy.

Heather Gassman's Current Company Details
MeasureCamp Chicago

Measurecamp Chicago

View
Executive Planning Committee Member
Northbrook, IL, US
Website:
measurecamp.org
Employees:
6
Heather Gassman Work Experience Details
  • Measurecamp Chicago
    Executive Planning Committee Member
    Measurecamp Chicago
    Northbrook, Il, Us
    View
  • Measurecamp Chicago
    Volunteer Coordinator
    Measurecamp Chicago Jan 2024 - Present
    View
  • Women In Retail Leadership Circle
    Member
    Women In Retail Leadership Circle Jan 2022 - Present
    Philadelphia, Pennsylvania, Us
    View
  • Jcpenney
    Director Of Product Management, Personalization & Marketing Technology
    Jcpenney Aug 2022 - Apr 2023
    Plano, Texas, Us
    Led the product management team responsible for the strategy and development roadmap of Omni-Channel Personalization and Marketing Technology for retailer with annual revenue over $13B. Hired and managed a team of Product Managers within a post-bankruptcy digital transformation effort.
    View
  • Zoro Us
    Sr. Technical Product Manager / Sr. Manager, Search Strategy
    Zoro Us Nov 2018 - Aug 2022
    Chicago, Illinois, Us
    Strategize and set business priorities regarding development of onsite search and recommendations functionality for a B2B “Endless Aisle” eCommerce website with over 8M products and just under $1B in annual revenue. Sr. Technical Product Manager for agile team responsible for Search and Findability. Direct manager for team of analysts focused relevancy optimization. Strategic advisor to multiple agile & merchant teams focused on customer findability design, search content optimization and opportunities.
    View
  • Crate And Barrel
    Senior Ecommerce Product Manager
    Crate And Barrel Jun 2015 - Nov 2018
    Northbrook, Il, Us
    Sr. Product Manager for the Search & Tools team. Responsible for Internal Search, CMS and eCommerce Tools, APIs and Tag Management for Crate & Barrel and CB2.
    View
  • Restaurant.Com
    Web Analytics Manager
    Restaurant.Com Oct 2012 - May 2015
    Arlington Heights, Illinois, Us
    Implement and manage digital toolsets for testing, analysis and optimization across eight customer-facing websites and seven supporting system websites. Manage partnerships with external consultants including Adobe Digital and Web Analytics Demystified to execute analytical and technical projects across web analytics, A/B testing, channel attribution, and search algorithms.
    View
  • Omeda
    Product Manager, Business Intelligence
    Omeda Apr 2009 - Sep 2012
    Chicago, Illinois, Us
    Translated business requests into product strategies, roadmaps and product specifications for a Database Marketing / ESP / Fulfillment company that serves 50+ clients in the B2B Media market. Designed applications and supporting database structure to help clients summarize, segment, and target customers using activity data including email response, web analytics, and order history. Reported to the VP of Product Management.
    View
  • Ubid Inc
    Director Of Business Intelligence
    Ubid Inc Feb 2007 - Oct 2008
    Directed and prioritized company goals and projects with executive team based on strategic initiatives. Oversaw company-wide reporting, market research projects and web analytics for online retailer. Managed team and budget for analytical tools and resources. Recommended process improvements across departments based on financial analyses and statistical studies. Reported to the CFO and VP of Technology.
    View
  • Ubid Inc
    Manager Of Strategic Initiatives
    Ubid Inc Apr 2002 - Feb 2007
    Oversaw company-wide reporting and business analysis. Managed projects and documented requirements for more than 25 significant IT projects, leading to improvements of retail operations processes and strategies. Reported to the EVP of Merchandising.
    View
  • Ubid Inc
    Manager Of Data Modeling And Analysis
    Ubid Inc Aug 1999 - Apr 2002
    Served as the primary liaison between business managers and technical solution providers. Analyzed sales trends and created models to maximize sales in a retail online auction. Reported to the VP of Merchandising.- Advised 30 Buyers on maximization of auction/catalog revenue and margin through identification of auction performance drivers leading to monthly revenue growth of 5-20% - Built models testing scenarios for shipping prices, auction strategy and category viability
    View
  • A.T. Kearney
    Business Analyst
    A.T. Kearney 1997 - 1999
    Chicago, Illinois, Us
    Consulted for Fortune 100 clients from industries including banking, insurance, and retail on projects involving organizational restructuring, cost-cutting procurement strategies, and retail planning. Client list included Aon Corporation, ABN AMRO, and Follett Group.
    View

Heather Gassman Skills

Analytics Strategy E Commerce Web Analytics Business Intelligence Product Management Digital Marketing Crm Database Marketing Online Marketing Databases Management Business Process Email Marketing Marketing Sql Segmentation Agile Methodologies Business Analysis Online Advertising Project Management Strategic Partnerships Lead Generation Competitive Analysis Direct Marketing Market Research Google Analytics Omniture Optimization Data Warehousing Marketing Strategy Start Ups Sem Enterprise Software Saas Attribution Modeling Digital Strategy Team Building A/b Testing Search Algorithms Search Search Analysis Adobe Analytics Data Analysis Product Marketing B2b Account Management Customer Acquisition Analysis Business To Business Business Strategy

Heather Gassman Education Details

  • Northwestern University
    Northwestern University
    Mathematical Methods In The Social Sciences(Statistics)/Sociology
  • Minnetonka High School
    Minnetonka High School

Frequently Asked Questions about Heather Gassman

What company does Heather Gassman work for?

Heather Gassman works for Measurecamp Chicago

What is Heather Gassman's role at the current company?

Heather Gassman's current role is Executive Planning Committee Member.

What is Heather Gassman's email address?

Heather Gassman's email address is he****@****oro.com

What is Heather Gassman's direct phone number?

Heather Gassman's direct phone number is +177396*****

What schools did Heather Gassman attend?

Heather Gassman attended Northwestern University, Minnetonka High School.

What skills is Heather Gassman known for?

Heather Gassman has skills like Analytics, Strategy, E Commerce, Web Analytics, Business Intelligence, Product Management, Digital Marketing, Crm, Database Marketing, Online Marketing, Databases, Management.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.