Leisa Wood work email
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Leisa Wood personal email
I'm a commercially-minded marketing leader with 25 years experience specialising in marketing, media and digital communication. I combine creativity with data science to build some of Australia's most iconic brands. With a passion for research and insights, I've delivered commercially successful marketing campaigns across the consumer journey, covering brand strategy, product marketing, ATL/BTL media advertising planning and buying, website and app development, SEO/SEM, social media strategy and implementation (organic and paid), e-commerce, conversion-based advertising, brand advertising, and brand/product portfolio management. I also have intimate knowledge of television/screen buying strategies, contract negotiations, 1st party data/owned asset management, digital marketing and database development.Over my 15 years of experience in media agencies, I gained knowledge in various industries, including QSR, retail, e-commerce, hospitality, telecommunications, pharmaceuticals, electronics, beauty, casinos, travel/tourism, and alcoholic beverages. Some of my career highlights include successfully launching the Crowne Plaza Hunter Valley app and winning a Cannes Media Lion for McDonald's while at OMD.As a passionate leader with experience managing teams of all sizes, I thrive on helping businesses create a shared vision and rallying a team to achieve outcomes. I foster a culture of hard work, accountability and trust where my team feels confident to achieve their best. Above all else, I value authenticity, honesty, and integrity in myself and those around me. Follow me for insights, mentoring, and strategies to help you grow your business and achieve your goals. #Marketing #Advertising #Mentoring #Leadership #Strategy
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CreatorThe Marketing Mentor Mar 2021 - PresentCentral Coast, New South Wales, AustraliaInspiring and empowering businesses to market themselves with more insightful growth marketing activities. With 24 years experience in marketing for brands like McDonald's, Telstra, Sony, Estee Lauder, Crowne Plaza and more, I bring a broad range of experience across most industries and want to share that knowledge and experience with businesses to present themselves in the best possible light. - Strategy: Developing best in class strategies and go to market plans for marketing, communications, social media, digital marketing, content, creative and advertising - Creation: Executional support in bringing the strategy to life through digital marketing, advertising, social media, database marketing and more - Coaching: Mentoring and coaching the business leaders and marketing personnel as well as supporting in the recruitment of the best marketing staff -
Director Of MarketingCrowne Plaza Hunter Valley Apr 2019 - Jan 2021Hunter ValleyCrowne Plaza Hunter Valley (an IHG managed hotel) is a prestige resort in the Hunter Valley. With an annual turnover of $30m+ derived from 55% leisure/rooms revenue (B2C), 19% Conference/Events (B2B), 22% Food and Beverage and 8% from other revenue sources (spa and golf). Responsible for the Sales and Marketing P&L, my role was to lead the marketing strategy for the hotel and develop plans including promotion through paid, owned and earned channels, data driven sales conversion approaches and branding delivery in line with Crowne Plaza corporate brand guidelines. Key successes:• Business case, website development and ultimate launch of new microsite increasing traffic from 17k users per month to 53k per month• Appointed a digital agency and launched an annual digital marketing campaign delivering a 81:1 ROI • Launch of the Crowne Plaza Hunter Valley app which included room service POS (point of sale) integration that delivered +42% revenue uplift• Successfully built trusted advisor relationships with managing multiple stakeholders (owner, leadership team and IHG Corporate) • Created an insight driven creative campaign - Little Moments (see featured work for example). -
General ManagerSouthern Cross Austereo Sep 2017 - Mar 2018GosfordOverall responsibility for the local operations for two Central Coast radio stations, 2GO (now Triple M) and Sea FM. During my time my greatest achievements were: • The transition of key on air talent across both breakfast shows that subsequently saw the stations take back the #1 and #2 ratings position in the region• Created a vision and implemented culture driving activities to improve staff morale with the 50+ fulltime and part time employees (90 including casual staff). This included the daily motivation of a salesteam of 12 to deliver a sales target of $10m annually• Through my financial management of the P&L, I delivered an increase in EBITDA despite thebusiness experiencing a downturn in sales performance -
Group Business Director & Marketing DirectorZenithoptimedia Group I The Roi Agency Oct 2013 - Jan 2015SydneyReporting directly into the CEO, my primary function was to identify new business opportunities and build a unique industry profile of the agency, manage PR agency, industry knowledge pieces and award entries.• Also held the role of Group Business Director on Lion account with billings of $120m+ with 14 staff (5 direct reports) -
Business Director, Head Of Portfolio Planning - Telstra, National Account Director - Mcdonald'SOmd Australia 2004 - Sep 2013Sydney, New South Wales, AustraliaOMD is a global media advertising communications agency with billings of $1.33bn (RECMA)• My role as part of the leadership team was to lead the effective management of my clients reporting into the CEO with a team of up to 30 staff.• Full responsibility for my P&L, running a business within a business and budget management of clients of up to $230m advertising spend per year• Responsible for the agency delivery of Media Strategy, Planning, Content Strategy, Research, Negotiations, Buying and reporting for clients. This included but was not exclusive to all ATL, BTL and Digital communication.• Clients: McDonald’s, Telstra, Sony (PlayStation, Electronic and Entertainment Network), Estee Lauder Group, Tabcorp, The Star, Selleys, Dulux and more -
TraderIkon Communications 2002 - 2004 -
Sales ExecutiveSurroundpix Aug 2001 - Oct 2002Sydney, New South Wales, AustraliaManage accounts and build relationships with real estate agencies and key property developers whilst meeting monthly sales targets. -
Marketing ExecutiveGuidant Australia 1997 - 2001
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Traffic ControllerGerry West Media 1995 - 1997
Leisa Wood Skills
Frequently Asked Questions about Leisa Wood
What company does Leisa Wood work for?
Leisa Wood works for The Marketing Mentor
What is Leisa Wood's role at the current company?
Leisa Wood's current role is Marketing Creator.
What is Leisa Wood's email address?
Leisa Wood's email address is le****@****omd.com
What schools did Leisa Wood attend?
Leisa Wood attended Tafe Nsw.
What skills is Leisa Wood known for?
Leisa Wood has skills like Account Management, Media Planning, Digital Marketing, Media Buying, Media Strategy, Management, Digital Media, Sales, Marketing, Online Marketing, Mobile Marketing, Online Advertising.
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