Leisa Hart Email & Phone Number

Atlanta, Georgia, United States

Works with multiple in-market travel suppliers within the hotel and airline businesses. Drives performance improvements and uncovers untapped areas of opportunity and innovation to drive both brand and performance outcomes.- Exceeded revenue goals by driving triple-digit % revenue growth YOY.- Performance recommendations led to double-digit % improvement QoQ for client.- Became team expert on brand measurement strategies, leading to scaled learnings across team and double-digit % KPI metric improvements for clients.- Created bespoke performance readouts using Ads Manager, studies reports, Excel and Tableau- Created and automated performance + revenue tracking dashboard using Google Sheets

Atlanta, Georgia, United States

Client Solutions Manager @ FacebookActed as an in-house expert on Facebook's entire suite of products, working with national and international restaurant chains to ensure their Facebook ads ran at maximum efficiency. Facilitated statistical tests to glean insights from advertising campaigns (Brand Lift studies, Conversion Lift studies, etc). Used Excel to clean data and PowerPoint to present findings to the client.

Launched the company. Set up CRM (ActiveCampaign). Sold out 3 (out of 5 total) online courses in first 30 days. Tracked conversion attribution using Google Tag Manager and Google Analytics. Managed influencer relationships and tracked their value using tags and list segments within the CRM and promo codes.

Greater Atlanta Area

Primary analyst for 13 Facebook & Instagram ad accounts and 18 Google ad accounts, managing $150,000 of monthly ad spend across all accounts. Duties included:* Managing account budgets ranging from $100/mo to $42,000/mo.* Using Keyword Planner and Spyfu to do keyword research, and doing CRO-audits for new clients.* Coming up with the strategy for and building new ad accounts for new clients.* Maintaining already built ad accounts, doing weekly performance checks, and internally reporting on weekly KPI checks for all clients using the native advertising interface for the accounts, Google Analytics, and Shopify Analytics. * Implementing conversion tracking using Facebook's pixel helper and Google Tag Manager.* Creating A/B tests on Facebook, Instagram, and Google to find new ways to lower acquisition costs and increase ROAS for clients. This included extensive audience testing on Facebook and Instagram, using Custom, Lookalike, and Saved audiences and insights from Facebook's Audience Insights tool.* Creating catalogs for eCommerce clients to run catalog sale ads on Facebook.* Not a duty, but took the initiative to create screencast videos of how to share access of accounts and assets like Facebook pixels, Facebook pages, Google Tag Manager, etc, for account managers to use in their onboarding process. This made new client on boarding much easier for both the client and the company.Industries worked in:* Formalwear* Women’s Clothing* Beauty* SAAS* Health and Wellness* Non-profit* Education* E-Commerce* Coaching* Entertainment

Managed all lead generation, paid advertising campaigns (Facebook Ads, Google Adwords, Quora Ads, Spotify Ads), marketing automation workflows, and email nurture campaigns.* Managed all paid advertising campaigns, including Facebook Ads, Google Adwords, Quora Ads, and Spotify Ads, to promote content and attract leads. After iterating and A/B testing on Facebook, got the cost per 10-second view down from $0.02 to $0.009.* Increased volume of inbound leads from 900/month to 2000/month (using onsite popups in ConvertFlow). Popup conversion rates went from 1% on average to a range of 2%-9%. Designed the system using lots of A/B testing on messaging and trigger conditions. Automated the system, reducing the maintenance from 15hrs/wk to 1hr/wk.* Wrote all copy for ads and lead generation.* Segmented new leads and managed nurture campaigns using Hubspot. All nurture campaigns consist of 3-5 emails and are designed to delight the user and inform our organization on whether the user is qualified for any of our products.* Used customer lists and tracking pixels to retarget customers and website visitors with ads.* Worked in conjunction with teammates to create a series of 15 eBooks to use for lead generation. This involved doing market research to select topics, curating content, editing and arranging the content to form a narrative arc, writing introduction chapters, and coordinating with a designer for cover art.

Atlanta, Georgia

Charleston, South Carolina Area

Worked as a marketing associate at Ceterus, a fintech company that empowers entrepreneurs by replacing the hassle of bookkeeping and accounting with Edge, a complete, “Done-For-You” solution.*Managed the marketing automation software (Pardot) to send email campaigns.*Created and managed AdWords remarketing campaigns.*Designed Facebook ads and infographics using Adobe Illustrator.*Provided support to sales team using Adobe InDesign to create promotional rackcards and business cards.