Leisha Macdonald Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

- Leading MF's collaboration in developing the Real Madrid Experience (confidential project in progress): Overall project strategy, client relations, business development, project direction & account management- Business / market strategy & development of MF's integrated and global Sports Entertainment offer- Established global partnerships and developed operational strategies for some of the world’s largest sports brands, including FIFA, The Messi Experience, The Olympics, and New York Rangers.

Providenciales, Turks And Caicos Islands

Development of the operational structure of the islands’ first ever Amphitheatre. The Uplands was intended to be an environment designed to delight both tourists and locals to world-class entertainment featuring new release films, live concerts, music and film festivals as well as culturally diverse entertainment. Unfortunately, the project was cancelled in September 2018. Nonetheless, my responsibilities included:- Overall project and budget management; schedule creation, progress management and creation of workflows with teams, evaluating actual spending against construction estimates and the impact on operating financials- Collaboration with Director of Design in site planning, design and development; reviewing CAD and SKP drawings, addressing revisions and improvements with business owners, evaluating the impact of design decisions on cost, customer experience and brand identity- Vendor sourcing, relationship building, quote tracking, and negotiations- Operations planning; content programming (artist acquisition, contracting and scheduling), customer journey and experience planning (spacial flow and crowd control), recruitment planning and on-boarding program development- Branding and marketing; establishing the brand and visual identity (design briefing with graphic designer, defining brand and customer personas, defining the overall experience), developing a marketing strategy and plan (media relations and press announcement, social media engagement, traditional advertising, digital retargeting campaigns)- Partnership development; building a portfolio of potential VIP clients, developing packages and programs to present to corporate, hospitality, tourism and transportation businesses

Worldwide

Founded by Cirque du Soleil, C2 is an immersive business conference that brings together creativity and commerce to explore trends, opportunities, disruptions and major shifts on the horizon.- Managed multi-million dollar budgets, recruited and assembled project teams, lead strategy development and project implementation with clients and teams- Orchestrated and devised the implementation of 20+ private business conferences for C2 International clients EY, Google, Microsoft, McKinsey, Kering, kyu and MLSE throughout Europe and North America- Led in the development of 100+ partnership proposals and corporate event RFP responses for global multi-national organizations - Led in the operationalization of partnerships and their respective activations for global C2 Montréal and C2 Melbourne partners RBC, Cirque du Soleil, Element AI, EMC, Fairmont, Tata Communications, BMW and Intel- Assisted in the development of the company’s overall 10-year business plan, including global planning and implementation strategies for Corporate Experiences and C2 Branded Events- Co-facilitated the International Advisory Board; a highly regarded group of business delegates joining forces to amplify the international network building during and surrounding our events- Year-on-year, ran the Claudine and Stephan Bronfman Family Foundation Emerging Entrepreneurs contest; marketing the contest, communicating with the entrepreneurs and building their tailored and exclusive programme at C2- Co-developed the corporate culture guide and onboarding procedures for company-wide integration

Montreal, Quebec

- Ensured timely and effective delivery of marketing programs; managed marketing calendar and budgets, scheduled internal and external resources as necessary, monitored workflow and approval path, and measured performance through analytics and insights- Worked with and managed relationships with marketing agencies and suppliers (website programmers, graphic designers, PR consultants, SEO/SEM specialists, writers and translators), event companies, and product vendors- Developed and implemented lead generation strategies to improve client retention and acquisition, product and service sales, as well as education and awareness of new technologies and trends- Organized and managed events including VIP and client appreciation events, medical seminars, and various community events

Ottawa, Canada

- Led brand conception, business plan development, market research, and daily operations- Responsible for the conception and development of premium menswear manufactured internationally, and management of seasonal production schedules, product research, planning, and design- Managed material sourcing based on technical specifications, on-site factory visits, production performance, and logistics coordination between warehouses- Developed strategic lead generation programs, sales and communications plans, and marketing and digital campaigns including eCommerce website, tradeshows (Project and MRket), email marketing, social media, public relations, and blogger outreach- Initiated and developed professional relationships/partnerships as a result of pitch preparation and presentation, contract development, negotiations and follow-ups, and continual networking- Managed operations budget and maintained cash flow projections, expenses, and account payables

Ottawa, Canada

- Managed daily studio operations while assessing project management processes and improving productivity through implementation of the Scrum methodology, trained team and business unit leaders, and prioritized and monitored day-to-day production schedules and output performance according to business objectives- Led the conception and development of proposals and pitches in response to RFPs, developed relationships with potential new and existing customers while catering to client requirements and objectives, and defined innovative and experience-enhancing solutions in collaboration with the project team- Led the development of strategic and tactical marketing plans for affiliate businesses by assigning responsibilities and deadlines and overseeing the completion and presentation of new marketing plans- Managed key accounts leading to the development and maintenance of loyal commitments with clients and partners

Ottawa, Canada

Advertising

Business Marketing

Education record