Andrew Leitch Email and Phone Number
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Andrew Leitch personal email
I’m an Experience Director, with a focus on spatial computing and immersive experiences (VR/AR/XR/Spatial Audio)I’m currently consulting with Ghostwheel on their industry-leading Previs Pro storyboarding app (as used by HBO Max, BBC, NBC, Starz and more) and in particular, helping to bring the Previs Pro experience into Apple’s new Vision Pro glasses.I’m also working with generative AI (RunwayML) to ideate and explore new ways to develop video content using text and visual prompts. Prior to my work with Ghostwheel, I was a Director of Automotive Experience Design at SiriusXM, leading the UI design team for all of SiriusXM’s in-vehicle programs, including Ford, GM, BMW, Mercedes, Toyota and Honda.While at SiriusXM I also explored the future-state technologies coming to the automotive space, including augmented reality (heads-up displays), spatial audio, autonomous vehicles and Apple’s CarPlay and Android’s Automotive Operating System.I have a strong background in new immersive technologies (Virtual Reality, Spatial Computing). I was a lab fellow at a VR Lab run out of NYU’s Media and Games Network (MAGNET) and taught a series of master classes at the New York Film Academy within their Narrative Virtual Reality program.In the past, I’ve held Creative/UX leadership roles at digital agencies such as Razorfish, GREY/G2 and Agency.com, launching foundational experiences for blue-chip brands including Nike, Pfizer and Ford.I’ve been actively involved in New York's VR and multi-platform storytelling communities, participating in StoryCode’s first Story Hackathon, and presenting at the XD Immersive 2018 conference on the emerging language of Cinematic VR.My web series, Elevator Moods, was an official selection at the Sundance Film Festival, a finalist at SxSW Interactive, a Webby winner (Best Broadband Site) and was ultimately acquired by A&E TV.
Betaville
View- Website:
- betaville.com
- Employees:
- 4
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Experience Design DirectorBetavilleNew York, United States -
Experience DirectorGhostwheel Apr 2023 - PresentConsulting with Ghostwheel on the next generation of their industry-leading Previs Pro storyboarding app (used by HBO Max, BBC, NBC etc.) with a focus on bringing the experience into Apple’s new Vision Pro glasses. Also working with generative AI (RunwayML) to ideate and develop new video content using text and visual prompts.
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Director, Automotive Experience DesignSiriusxm Mar 2018 - Mar 2023New York, Ny, UsLed the design team responsible for in-vehicle user experiences for all of SiriusXM’s automotive partners, including Ford, GM, BMW, Mercedes, Toyota and Honda. Researched future-state technologies coming to the vehicle including augmented reality (heads-up displays), spatial audio, autonomous vehicles, and the Apple CarPlay/Android Automotive operating systems. Also led the design team responsible for all of SiriusXM’s mobile, connected home and voice experiences before transitioning to the automotive UX team. -
Virtual Reality InstructorNew York Film Academy May 2017 - Oct 2018New York, Ny, UsTaught a series of master classes at NYFA within their Narrative Virtual Reality program, focusing on how to structure experiences in cinematic virtual reality (using a VR-specific storyboard template which I designed), and then taking their concepts through to completed VR projects. -
Virtual Reality Lab FellowNew York University Sep 2016 - Jan 2018New York, Ny, UsSelected to participate in NYU MAGNET’s VR Lab, a program for media creators and technologists to ideate, prototype and build virtual and augmented reality experiences. Directed a Cinematic VR experience, Now Then, with fellow lab participant and Academy-Award-winning producer Ryan Silbert, which was featured at the lab’s Demo Day, sponsored by Time Magazine and Oculus. -
Founder & Experience DirectorBetaville Feb 2012 - Aug 2016Founded Betaville to create experiences for the web, video and virtual reality. Projects included consulting with NBCUniversal's TV Everywhere and Digital Products groups, and with ITVS, part of the Corporation for Public Broadcasting, leading experience design strategy for OVEE, their live streaming product. -
Experience DirectorRazorfish Oct 2010 - Jan 2012New York, Ny, UsHeaded up a team of Experience Designers, Information Architects and Content Strategists. Led the experience design on the Ford account, developing and optimizing user experiences across all consumer touch-points in the Ford ecosystem, including their in-vehicle, tablet and mobile channels. -
Group Director, User ExperienceGrey Group Mar 2009 - Oct 2010New York, Ny, UsLed the formation of the User Experience practice in GREY/G2’s New York office. Hired the team and developed a methodology to work with multiple agency disciplines across all channels, including digital, social, print and TV, as part of GREY’s integrated marketing approach. -
Senior Vice President, Creative DirectorGrey Group Nov 2006 - Feb 2009New York, Ny, UsConsulted with G2, part of the GREY group, on a complete redesign of Pfizer.com (Webby Honoree), leading the visual design, UX and video production. Transitioned to a full-time position to head up the creative team, working with clients such as Kraft, Latisse and Nestlé. -
Director / Experience DesignerElevator Moods May 2005 - Oct 2006Wrote, directed and designed the experience for Elevator Moods, a web series set in an elevator and shot from the POV of a surveillance camera. Elevator Moods was an Official Selection at Sundance, a Finalist at SXSW Interactive, a Webby winner (Best Broadband Site) and was ultimately acquired by A&E TV.
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Creative Director - User Experience GroupFico™ Oct 2002 - Apr 2005Bozeman, Montana, UsLed the User Experience Group for Braun Consulting, acquired by Fair Isaac (FICO), working at the intersection of technology, strategy, user interface and visual design. Supervised and mentored a staff of Designers, Developers and Information Architects for clients such as Pfizer and the New York Times. -
Adjunct ProfessorPratt Institute Sep 2001 - Sep 2002Brooklyn, Ny, UsDeveloped a new undergraduate course called Technology and Writing, focused on creating and coding multimedia projects. The course mixed hands-on learning with a more theoretical examination of hypertext, interactive cinema and digital video. -
Director, Interactive DesignT3 Media Jan 1999 - Apr 2001Creative leader of the Interactive Design group, providing creative direction on projects including Scholastic (winner of two Webbies), Sony and American Express. Creative lead for new business development. Responsible for hiring and mentoring a staff of twenty, and building one of the first dedicated UX practices at a digital agency.
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Creative DirectorAgency.Com Sep 1997 - Dec 1998New York, Ny, UsOne of the first Creative Directors at Agency.com. Supervised blended team of Art Directors, Designers, Writers and Front-End Coders. Led the redesign of MetLife.com, and launched foundational online experiences for Nike, including Michael Jordan’s Jumpman 23 and the Brazilian national soccer team’s site, Brasil Futebol. -
Creative ProducerOven Digital Feb 1997 - Sep 1997Developed creative briefs and new business proposals for clients such as Aries Online Games, HarperCollins and the Museum of Modern Art. Managed client relations and production team. Helped lead the strategy for the new iteration of MoMA’s web site.
Andrew Leitch Skills
Andrew Leitch Education Details
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Griffith UniversityFilm/Communications
Frequently Asked Questions about Andrew Leitch
What company does Andrew Leitch work for?
Andrew Leitch works for Betaville
What is Andrew Leitch's role at the current company?
Andrew Leitch's current role is Experience Design Director.
What is Andrew Leitch's email address?
Andrew Leitch's email address is an****@****lle.com
What schools did Andrew Leitch attend?
Andrew Leitch attended Griffith University.
What skills is Andrew Leitch known for?
Andrew Leitch has skills like Digital Strategy, User Experience, Digital Marketing, Digital Media, Creative Direction, Interaction Design, Interactive Marketing, Integrated Marketing, Online Marketing, User Interface, Experience Design, User Interface Design.
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