Ricardo Leite Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Key Responsibilities:• Overseeing the Loyalty Program Product in Brazil, ensuring strategic alignment, market relevance, and continued operational excellence.• Managing the day-to-day operations of the loyalty program in Brazil, focusing on seamless execution and member engagement.• Leading the performance management of loyalty across the Americas, with a focus on driving engagement and optimizing results.• Directing CRM strategies across South America, with an emphasis on implementing Customer Portfolio Management to enhance Customer Lifetime Value (CLTV).• Collaborating with cross-functional teams to drive product innovation and CRM system enhancements.Key Achievements:• Currently implementing Customer Portfolio Management to drive improvements in Customer Lifetime Value across the region.• Sustaining and optimizing the operational aspects of Brazil's loyalty program, maintaining high standards and achieving consistent results.• Launching and optimizing loyalty products that resonate with local markets while adhering to global standards.

São Paulo Area, Brazil

Key Responsibilities:• Managed the day-to-day operations of the loyalty program across Brazil, ensuring effective execution and adherence to strategic goals.• Led product development efforts for the loyalty program in Brazil, adapting to market needs and driving member engagement.• Worked closely with regional teams to implement new systems, processes, and program enhancements.• Managed the financial aspects of the loyalty program, including P&L responsibilities and budget oversight for South America.Key Achievements:• Increased loyalty program member acquisition through targeted campaigns and improved onboarding processes.• Enhanced the share of business revenue generated by loyalty members through personalized offers and optimized engagement strategies.• Improved program EBITDA by implementing cost efficiencies and optimizing program offerings.• Launched the ALL Signature loyalty subscription program in the Brazilian market, significantly driving product innovation and increasing member value.• Successfully managed the regional rollout of program enhancements, ensuring consistency and high standards across South America.

São Paulo Area, Brazil

• Head of project management, leading mainly the implementation of Propz CRM tools on new customers• Working with large retailers in Brazil, like Carrefour and Raia Drogasil

São Paulo Area, Brazil

• Responsible for managing Strategic Projects related to Company financial structure• Also managing the project on company request for judicial settlement

Alphaville - Barueri

• Responsible for the corporate Project Management Office: project management methodology, initiatives’ prioritization and results tracking.• Monthly report to Company Board on strategic projects and responsible for the Company Ombudsman.• Responsible for Company Goals Management: goals definition, monitoring and reporting. Integrated with the People Review process.• Implementation of the Project Management Office to support initiatives aiming efficiency and revenue growth.

Alphaville - Barueri

• Responsible for implementing the Netpoints Loyalty Program on new partners• Responsible for the in-store quality and standards assessment for the Netpoints Loyalty Program• Corporate PMO implementation: process, projects tracking and reports• Project portfolio prioritization and capacity planning

Alphaville - Barueri

• Corporate Project Manager for prepaid rechargeable cards and mobile payments

Santo André

• IT PMO process, projects tracking and reports implementation - 100 projects/year• IT Governance Model definition and Implementation• IT Budget Management - R$50M (Capex + Opex)

Santo André

• CRM and Loyalty Program IT Manager• CRM implementation based on the Oracle CRM On Demand and proprietary software• Loyalty Program implementation based on the Siebel platform and proprietary software

São Paulo Area, Brazil

• Tracking and reporting of Strategic Planning projects, with focus on the company IPO• Project's Status and KPIs Report to CVC Directors Board• Improvement and Redesign of critical process to strategic initiatives• Strategic initiatives implementation

São Paulo Area, Brazil

• São Paulo Stores Operations: Call Center, Customer and Products Database, Sales Teams Support• New stores implementation in São Paulo, and support to new stores implementation in other Brazilian states• Franchises and partners implementation in Pronto! network: System, Process and Communication Standards• CRM software (Siebel) maintenance and improvements with nationwide scope• Sales teams training for CRM software and process with nationwide scope

São Paulo Area, Brazil

• Process design and implementation during the company Start-Up• Key Process Indicators (KPI's) definition• System (Siebel) and Process Training leader

São Paulo Area, Brazil

• Project Leader aimed to customer satisfaction based on Six Sigma and Lean Thinking methodology.

São Paulo Area, Brazil

• IT Project Leader to new products and services development.• IT Project Leader to current products and services maintenance and upgrade.• Projects focused on broadband service (Speedy), bundles of Broadband+TV+Phone and e-commerce.

São Paulo Area, Brazil

• IT Project tracking and monitoring focused on broadband internet service (Speedy) and e-commerce.

Campinas Area, Brazil

• Six Sigma projects aimed to product improvement and cost reduction.• Six Sigma projects tracking for GE headquarters status report.• Engineering Software update and improvement team member.

Campinas Area, Brazil

A global community of dedicated volunteers, creating opportunities for all ages to experience the excitement and enrichment of cultural diversity through our educational programmes. Founded on the belief that peace is possible through friendship - and that the real difference can be made by starting with children.• Campinas' Chapter Member and President of the Junior Board• Campinas' Chapter Junior Representative on the Senior Board• National and International Programs Junior Leader• National Programs Leader and Staff• International Programs Staff

Master Of Business Administration (Mba), Executive, Mba

Bachelor Of Science (Bs), Electrical And Electronics Engineering