As the CEO and co-founder of THINKNEO, I lead the strategy and development of our company, specializing in digital transformation and strategic support in the fintech sector. We offer innovative solutions such as Avatar-ID, along with digital marketing and strategic approaches to help businesses succeed in their digital transition.My role includes overseeing projects related to security, data protection, and performance optimization. With our expertise in digital identity and emerging technologies, I assist our clients in enhancing their operational efficiency, strengthening their visibility, and achieving their business and organizational goals.I strive to ensure sustainable growth through rigorous project management and a focus on innovation and collaboration.

Co-Founder of TDFP.Tunisian Digital Finance for People (TDFP), a subsidiary of the VYZYO group, is a pioneering fintech solutions provider in Tunisia, specializing in digital payments and mobile financial services. TDFP is committed to building a genuinely inclusive digital ecosystem that fosters entrepreneurship, health, and education for all.VYZYO, headquartered in London, UK, is a rapidly growing provider of platforms and technologies leveraging mobile financial services, digital payments, on-demand video, point of sale and payment solutions, school management software, VAS aggregation, communications, and more. With subsidiaries and operations in France, Tunisia, Cameroon, Nigeria, Ivory Coast, and Thailand, VYZYO collaborates closely with local partners in Africa and Asia, holding multiple licenses and having access to global payment and mobile-money provider licenses.Development and writing of a payment institution approval application file for the Central Bank of Tunisia. Member of the VYZYO Team for the launch of YunusPay (Yunus S.A. and Campost) in Cameroon Signature of a high value-added partnership with Al Baraka Bank to jointly launch and operate a financially and socially inclusive mobile wallet service in Tunisia.Signature of An MoU with Maghrebia Insurance for launch of new services.Various support and consulting missions within the VYZYO Group

Digital Transformation of the company in Sales, Selfcare and Customer Care (Digital sales & Digital Care)Mobile Apps, Web, USSD, IVR, e-Commerce, Mobile Payment & Financial services.Strategy, impact, action plan & implementation.

• Design, launch and development of a mobile payment solution which was launched in May 2016 under the name “Mobicash”. I managed to establish the right partnerships with the Tunisian Banks and SMT, the National bank switch. I supervised the design and launch of the first cobranded prepaid Mastercard for the unbanked population and secured the agreement with the issuing bank to sell the card in Ooredoo stores.• Implementing a strategy for new revenue-generating services. Launch of mobile services: P2P, G2P, P2G, micro-credit, micro-insurance, international remittance • Design and promotion of the interoperability across all banks, national POST and Mobile Operators to boost the Mobile Payment ecosystem and Digital Payments to achieve Financial Inclusion.• I participated to Tunisian studies and strategies around M-payment, Digital payments and financial inclusion with Central bank, World Bank, CGAP, CAWTAR, Ministry of Finance and GSMA.• Member of Central Bank Commission around M-Payment and Financial Inclusion: I contributed to the reports issued by the commission• Member of Central Bank Commission around Blockchain and Cryptocurrencies: I organized seminars at Central Bank with world blockchain experts, from Europe.

• In charge of Machine to Machine (IOT), Mobile Financial services (MFS) and M-Health development and strategy. Managed a VAS Fund for innovative projects (2010 to 2011)• Launch of Tunisiana applications Store and M-education services called “Najja7ni”, and an mJobs service called “Najja7ni emploi”.• Design, development and launch of “Mobiflouss” (May 2012) service, a Mobile Payment solution, with more than 750K subscriptions and nearly 400K regular active users. Bank partner is the Tunisian POST.

• Create the new Marketing Department, Corporate Segment, including the hiring of the team. • Define 2008 and 2009 roadmaps and strategy, including new Business Services offer. • Reposition the Marketing offers for corporate segment with the launch of the « Mobile Centrex », bringing the business customer base from 40,000 to 56,000 in 2008, and expecting to rise to 75,000 in 2009.

• Launch of marketing offers including SMS Premium and SMS Finance products; negotiate and sign agreements with 20 new content providers (including for Ring back tones (RBT) and WAP contents)• Define and implement the « Mobile Payment » and « Mobile Marketing » strategies.• Launch prepayment through ATM and USSD technologies.

• Analyze the impact of the integration of the new marketing products, offers and services.• Create the Knowledge Database for the customer service, in coordination with the Marketing Department.

• Manage five corporate top accounts of Tunisiana (formerly Orascom Telecom Company). • Prospect and sell telecommunication solutions, including « Business » offers to new corporate customers. • Best Sales Executive and top achiever in 2003.

• Launch and promote the « Béton MatriceTM » product in Tunisia.• Participate in the restructuring of the company.• Define commercial and business plans. • Increase global revenue from 20,000 to 700,000 TND in 2 years.

• Participate in the opening of new spas and lady care centers in Tunisia. • Define budget and purchase equipment for 8 new centers in Tunisia, Egypt and Canary Islands.• Design and install of the new IT system.

• Define the commercial business plan.• Supervise the construction of the showroom. • Develop new business opportunities with foreign partners.

• Implement new department in charge of building swimming pools for private households. • Build a Customer Service Department “piscines servicesTM).• Launch of new concept « Maintenair technology »