Leith Mokaddem Email & Phone Number

Tunis, Tunisia

Tunis, Gouvernorat Tunis, Tunisie

As the CEO and co-founder of THINKNEO, I lead the strategy and development of our company, specializing in digital transformation and strategic support in the fintech sector. We offer innovative solutions such as Avatar-ID, along with digital marketing and strategic approaches to help businesses succeed in their digital transition.My role includes.

Tunis, Tunisie

Co-Founder of TDFP.Tunisian Digital Finance for People (TDFP), a subsidiary of the VYZYO group, is a pioneering fintech solutions provider in Tunisia, specializing in digital payments and mobile financial services. TDFP is committed to building a genuinely inclusive digital ecosystem that fosters entrepreneurship, health, and education for all.VYZYO.

Gouvernorat De Tunis, Tunisia

Digital Transformation of the company in Sales, Selfcare and Customer Care (Digital sales & Digital Care)Mobile Apps, Web, USSD, IVR, e-Commerce, Mobile Payment & Financial services.Strategy, impact, action plan & implementation.

Gouvernorat De Tunis, Tunisia

• Design, launch and development of a mobile payment solution which was launched in May 2016 under the name “Mobicash”. I managed to establish the right partnerships with the Tunisian Banks and SMT, the National bank.
• Implementing a strategy for new revenue-generating services. Launch of mobile services: P2P, G2P, P2G, micro-credit, micro-insurance, international remittance
• Design and promotion of the interoperability across all banks, national POST and Mobile Operators to boost the Mobile Payment ecosystem and Digital Payments to achieve Financial Inclusion.
• I participated to Tunisian studies and strategies around M-payment, Digital payments and financial inclusion with Central bank, World Bank, CGAP, CAWTAR, Ministry of Finance and GSMA.
• Member of Central Bank Commission around M-Payment and Financial Inclusion: I contributed to the reports issued by the commission
• Member of Central Bank Commission around Blockchain and Cryptocurrencies: I organized seminars at Central Bank with world blockchain experts, from Europe.

• In charge of Machine to Machine (IOT), Mobile Financial services (MFS) and M-Health development and strategy. Managed a VAS Fund for innovative projects (2010 to 2011)
• Launch of Tunisiana applications Store and M-education services called “Najja7ni”, and an mJobs service called “Najja7ni emploi”.
• Design, development and launch of “Mobiflouss” (May 2012) service, a Mobile Payment solution, with more than 750K subscriptions and nearly 400K regular active users. Bank partner is the Tunisian POST.

• Create the new Marketing Department, Corporate Segment, including the hiring of the team.
• Define 2008 and 2009 roadmaps and strategy, including new Business Services offer.
• Reposition the Marketing offers for corporate segment with the launch of the « Mobile Centrex », bringing the business customer base from 40,000 to 56,000 in 2008, and expecting to rise to 75,000 in 2009.

• Launch of marketing offers including SMS Premium and SMS Finance products; negotiate and sign agreements with 20 new content providers (including for Ring back tones (RBT) and WAP contents)
• Define and implement the « Mobile Payment » and « Mobile Marketing » strategies.
• Launch prepayment through ATM and USSD technologies.

Gouvernorat De Tunis, Tunisia

• Analyze the impact of the integration of the new marketing products, offers and services.
• Create the Knowledge Database for the customer service, in coordination with the Marketing Department.

Gouvernorat De Tunis, Tunisia

• Manage five corporate top accounts of Tunisiana (formerly Orascom Telecom Company).
• Prospect and sell telecommunication solutions, including « Business » offers to new corporate customers.
• Best Sales Executive and top achiever in 2003.

Gouvernorat De Tunis, Tunisia

• Launch and promote the « Béton MatriceTM » product in Tunisia.
• Participate in the restructuring of the company.
• Define commercial and business plans.
• Increase global revenue from 20,000 to 700,000 TND in 2 years.

• Participate in the opening of new spas and lady care centers in Tunisia.
• Define budget and purchase equipment for 8 new centers in Tunisia, Egypt and Canary Islands.
• Design and install of the new IT system.

• Define the commercial business plan.
• Supervise the construction of the showroom.
• Develop new business opportunities with foreign partners.

• Implement new department in charge of building swimming pools for private households.
• Build a Customer Service Department “piscines servicesTM).
• Launch of new concept « Maintenair technology »

Deug A, Deug A.(Mpci) Faculté Des Sciences De Luminy ( 1994 ) Université Aix Marseille Ii

Activities and Societies: • 1991-94-Vice-Président of Student Federation of Marseille, • 1992-94- member of the board of the Council for.

Bac, Baccalauréat