Lejla Hodović Email & Phone Number

Sarajevo, BA

Content rules, but in B2B SaaS, context shapes its dominion. As a Sales Engagement Context Specialist, my primary responsibility was creating content for different stages of the marketing funnel. With one foot in the content marketing team and the other supporting the SDR and sales team, my tasks encompassed crafting persuasive sales cadences, writing.

Bountiful, Utah, United States

During this era, I embodied the one-person marketing team meme. I shaped the marketing strategy with the founder and was in charge of everything from research, ideation, and planning to writing, posting, and benchmarking. We're talking blogs, learning journeys, newsletters, social media content, SEO, collaboration opportunities...Incredibly valuable.

Bosnia And Herzegovina

Putting my public sector management degree to work, I led a team of four NGOs in an EU-funded project. This role exercised my skills in managing, delegating, and organizing like none before or since.As the project manager, I ensured that project delivery mechanisms were effective and met the project objectives and targets. Stakeholders I closely.

This was my "I work for myself" era.Smaller projectsOne published article on the valorization of tourist offers Bunch of mapping and attitude studies

Sarajevo, Bosna I Hercegovina

The pièce de résistance and a formative role for me. For nearly 5 years, I led qualitative and quantitative customer and employee research, covering topics ranging from buying behavior and attitudes to usability testing, customer journey mapping, and creative testing. For two years I was in charge of a Voice of the Customer program, consolidating customer.

#firstbigjob: As a member of the Marketing and PR team at Raiffeisen BANK, I delved into various responsibilities including:Content creationImplementation of ATL, BTL, and online campaigns (B2C and B2B)Internal communicationsC-suite support (presentations, talking points)Prepping sales scenarios for Call Center and Frontline workersImplementation of the.

Master Of Science - Ms, Economics

Master Of Arts - Ma, Marketing

Bachelor'S Degree, Marketing Management