Lejla Hodović Email & Phone Number

Sarajevo, Ba

Content rules, but in B2B SaaS, context shapes its dominion. As a Sales Engagement Context Specialist, my primary responsibility was creating content for different stages of the marketing funnel. With one foot in the content marketing team and the other supporting the SDR and sales team, my tasks encompassed crafting persuasive sales cadences, writing blogs and whitepapers, content production for HX Superheroes podcast, designing nurture email campaigns, coming up with video scripts, and occasionally orchestrating workshops. While it may seem straightforward in illustrations, the marketing funnel conceals intricate twists and turns that demand expert navigation. This role provided me with a masterclass in navigation skills.

Bountiful, Utah, United States

During this era, I embodied the one-person marketing team meme. I shaped the marketing strategy with the founder and was in charge of everything from research, ideation, and planning to writing, posting, and benchmarking. We're talking blogs, learning journeys, newsletters, social media content, SEO, collaboration opportunities...Incredibly valuable experience in building a brand presence from the ground up.

Bosnia And Herzegovina

Putting my public sector management degree to work, I led a team of four NGOs in an EU-funded project. This role exercised my skills in managing, delegating, and organizing like none before or since.As the project manager, I ensured that project delivery mechanisms were effective and met the project objectives and targets. Stakeholders I closely collaborated with include the EU delegation, project partners, government cultural organizations in both entities, ministries, two dozen NGOs that formed the civil society networks, contractors, and the general public.I also gained firsthand experience in crafting a non-profit marketing strategy and fundraising for AIASN.The project revolved around cultural heritage, and for me, this experience is one for the history books.

This was my "I work for myself" era.Smaller projectsOne published article on the valorization of tourist offers Bunch of mapping and attitude studies

Sarajevo, Bosna I Hercegovina

The pièce de résistance and a formative role for me. For nearly 5 years, I led qualitative and quantitative customer and employee research, covering topics ranging from buying behavior and attitudes to usability testing, customer journey mapping, and creative testing. For two years I was in charge of a Voice of the Customer program, consolidating customer feedback from syndicated research studies, topical studies, and satisfaction surveys across every segment, channel, and location.Two big projects I lead were:1. Raiffeisen VALUES - introducing new company values through internal research, drafting employee manifesto, internal communications, and roll-out2. The repositioning project introduced by Raiffeisen Bank International and Brand Trust GmbHContributing to projects on web and social media strategy redesign, along with go-to-market plans for innovative payment solutions like HCE payments and contactless bracelets

#firstbigjob: As a member of the Marketing and PR team at Raiffeisen BANK, I delved into various responsibilities including:Content creationImplementation of ATL, BTL, and online campaigns (B2C and B2B)Internal communicationsC-suite support (presentations, talking points)Prepping sales scenarios for Call Center and Frontline workersImplementation of the corporate social strategy through sponsorships and donationsSupporting event management activitiesProcurement activities (ordering and tracking marketing budgets of all departments)

Master Of Science - Ms, Economics

Master Of Arts - Ma, Marketing

Bachelor'S Degree, Marketing Management