Director of CAPITALCub.I Head of Media & Digital I Brand Management I Content Growth I PR & Communications I Art Director I2018 / 2024 Architect.2022 / Associate at ZUCAR / ZucarMusic. www.zucarmusic.com 2017 / 2022. CAPITALClub MUSIC. Consulting and development. Creative Industry. Business & Art Direction, digital strategy and development. Branding. Crypto / NFT.2003 / 2016 Print magazine for free monthly distribution to members of social clubs in Colombia. (Bogota, Medellin, Cali, Coffee Region). Sports and lifestyle publication. Niche medium of the Colombian high segment with greater purchasing power, which connects its readers with sport as a lifestyle in Colombia and the world. National and international sports cups. DISTRIBUTION - PARTNERSWe have a guaranteed distribution with the internal correspondence of each club to the base ofdetails of all partners.The partners are the only protagonists of the editorial pages.At the executive level, we concentrate in our readers the majority of owners or presidents of the most important companies in the country.22 social clubs nationwide, respected and traditional entities of this country, the cradle of sports in the country.Guaranteed distribution based on a database of 20,000 members, 120,000 readers.Sports cups in clubs at the national level CAPITALClub.The most exclusive portfolio of brands such as Porsche, Omega, UBS, American Express, BMW, Mercedes Benz, Glausser, Tag Heuer, Bancolombia, Falabella, Diesel, Davivienda among many others.Uninterrupted communication channel for more than thirteen years shadowing the brand. 117 editions.Digital information platforms and digital solutions.I led my own media and creativity agency with 9 in-house professionals plus 15 freelancers, journalists, designers, photographers, editors, style correctors, administrative staff, vendors and events.https://issuu.com/alejandropava/stacks/

Founder - Director of print and digital media. Consultant in communication strategies and brand development. Own media agency to serve clients. Team of 9 people in house, and more than 13 freelancers for product development. We develop skills in digital photography and retouching, design, copywriting, writing, journalism, production and media creation. Sales and Marketing. Production of events and brand activations.Development of the printed and digital communication platform for the El Dorado International Airport in Bogotá. development agency. Product, brand, content development and production, printing and distribution. Sales portfolio. Marketing / Sales.Creator of the magazine AMARILO, Quarterly magazine of the construction company AMARILO. 116 pages, 100,000 copies. Contents of design and construction, and sales catalog of AMARILO projects.Print media for internal communications Coltabaco - Phillip Morris International. Panorama Magazine and Newsletter.Development of own magazines and digital applications and for select clients. Luxury books for marriages. TheStory. Product development, branding, printing. Art direction.Sports cups and brand activations for portfolio clients.

I was in charge of the organization's web presence, including all internet and intranet sites. Developments, Brand, reputation and crisis.I led a team of 12 in-house professionals, plus agencies and providers in charge of the entire digital presence of the CCB. Network administration of 54 portals.www.ccb.org.co - Annual traffic+ 6.8 million users+13.8 million sessions+30.6 million page views2017 - 2021 / Fully responsive siteVisits increased by 53%.Page views at 82%.Visiting time increased from 3 to 4 and a half minutes.The bounce rate was reduced by 30.2%.Site speed increased over 1000%.Site availability is almost 100%Annual growth of 7% in visits to the portal 2019 year prior to the pandemic, and an increase in visitors of 41.5%. in 2021, 684,225 more visitors than in the same period of 2020.Web development and UX / UI Bogotá creative industry platforms: ARTBO, Bogotá Music Market, Bogotá Fashion Week, Bogotá Audiovisual Market, Bogotá Madrid Fusion. 2018 - 2021.Administration of digital channels in social networks FB, IG, Twitter, LinkedIn, YouTube.+ 3,300,000 interactions on CCB networks per year.Development of graphic pieces in mailings and digital vehicles for external information. CCB digital communication. More than 3,570 requests for internal client developments. Planning, construction and development of all digital communication.From communications we lead the economic reactivation of Bogotá-Region during and after the COVID19 pandemic, with developments and digital tools for the new reality. Web Sites, Content, Mailings, Virtual Fairs, Social Media Transmissions / Cross postings.Analytical monitoring and follow-up of conversation trends in social networks. Online crisis monitoring and response strategies. Sysomos, BrandWatch.

CommunicationsBogota Chamber of Commerce. Arts Program of the Bogotá Chamber of Commerce. For this edition Artbo moves its stages to a digital environment to exhibit the artistic offer of 30 galleries, 189 artists and more than 280 works as a strategy due to all mobility restrictions and others due to COVID19.I led the entire digital communication team, providers, platform development and adjustments, digital experience and coverage of the event through ARTBO social networks.Reputation and digital breakdown, newsletters, all digital presence of the fair. Distribution in all Social Media and web. Dissemination and coverage by networks and media. Communication strategies in Social Media, content, grids, coverage, and transmissions. Reach Facebook page 82,000 followers and + 5,100 million impressions. Twitter + 86,000 impressions. Instagram + 4.7 million impressions since October 24 / December 31.Digital development on the ARTBO platform. Development of payment modules and exhibitions.Mailings and digital communication of the fair.Crossing platforms and replication and growth strategy. Between July 14 and December 9, 2020, the ArtBo portals reported:+ 79,100 users+ 122,400 visits+252,700 page views00:02:30 average duration of each sessionLive broadcasts. Cross postings.Extended information in this link.https://www.aplyca.com/casos-de-exito/artbo-digital

Communications / Bogota Chamber of Commerce.BOGOTA FASHION WEEKCommercial and promotion platform of the Bogotá Chamber of Commerce. For the fourth edition of the 'Bogotá Fashion Week' (BFW) in October, this time with a digital strategy and a follow-up of more than 1,360 hours for the 130 participating designers. As a result of the COVID 19 situation, we developed digital actions to contribute to the reactivation of the industry with strategies to improve the competitive environment and digitize BFW.I led an internal team of 11 people, agencies and digital providers for the communication and development and improvements of the digital platform.Construction of the Fashion Week ecosystem with retail, wholesale and JOOR platforms. Integration with designer application modules and profile development for designers and industry agents. Digital development with Ibexa DxP (EZ) technology.For 6 weeks we carried out the professional sales strategy through JOOR, the most important wholesale platform for fashion worldwide, which for the first time joins a Latin American initiative.Dissemination and coverage by networks and media. Communication strategies in Social Media, content, grids, coverage, and transmissions. Facebook page reached +1,143,000 users. +123,000 Twitter impressions. Instagram +215,000 impressions launch week 25 Sept / 5 OctContent production and campaign breakdown for the entire web and social media ecosystem. Email marketing and promotional campaigns.Thanks to the virtual edition, this BFW reached more than +100,000 people and more than +500 national and international buyers.25 Sept to Oct 14 / www.bogotafashionweek.com+ 9,900 users+ 16,300 visits+ 57,300 page views207 registrations in national and international media.

Communications / Bogota Chamber of Commerce.BOGOTA MUSIC MARKETCultural platform of the Bogota Chamber of Commerce. Week of the music industry in Bogotá. Space designed for musicians, composers, producers, agencies, entrepreneurs, brands, record companies and publishers to discover new business opportunities and learn about the latest trends in the music industry.I develop 100% digital experience for reasons of pandemic. All communication became digital and we had to solve a virtual scenario where BOmm 2020 would take place.Communication strategy and virtualization of the event, development of the digital platform and adjustments to the website, broadcast schedules for the BOmm week, dissemination and promotion through digital channels and mass media. Coverage of the event by RRSS, with the difficulty of being at a distance in the midst of a pandemic.I led the digital team of 11 people in house, agencies and technology providers. The result can be seen on the CCB's YouTube channel. Showcases and premium digital content from BOmm bands. 343,605 thousand unique viewers on YouTube.Administration and creation of the communication ecosystem in social networks, content production, campaign breakdown and updating of content on networks and the web. The Facebook page had a reach of +4,600,000, with +6,400,000 impressions. + 240,000 impressions on Twitter. Instagram we achieved + 1,530,000 impressions in that week with all the publications.Facebook fulfilled a supremely important role for the live transmission of the events, achieving 111,931 people reached during these transmissions.Development of mailings for calls and communications within the event process.Crossing platforms and replication and growth strategy. Between September 12 and 18, 2020, during the BOmm week, the portal reported:+ 10,300 visits+ 6,200 users+ 26,900 page viewshttps://www.aplyca.com/en/success-cases/bomm

Communications / Bogotá Chamber of Commerce.Information repositoriesThe Observatory of the Bogotá Cundinamarca region is a service of the Bogotá CCB Chamber of Commerce, whose purpose is to expand the information and knowledge of entrepreneurs, authorities and the community on the economic, business and social characteristics, as well as on the situation and perspectives of the first region of Colombia, and one of the most important in Latin America.The Observatory integrates several information systems that allow the user to access a web page, an "Open Data" data portal and a geographic portal. In addition, a news section, the Virtual Library and the Portfolio of CCB services, which can be consulted virtually and on mobile devices.Digital development on eZ Platform and POWER BI. Development of information modules, and integration with APIs that present the information to the user in a digestible way.

Communications / Bogota Chamber of Commerce.ARTBO FDS.Arts Program of the Bogota Chamber of Commerce. Recognize and show the virtual activities of the artistic spaces during #ARTBOfds, generating interaction and achieving attendance through our social networks. Generate content based on the works, narrating the exhibitions of each of the artistic spaces in order to anchor each of the publications to visit the exhibitions at artbo.co/findesemana.Development of digital platform, digital experience and coverage of the event by ARTBO social networks.Architecture and development of the digital platform of the Fair. Development of call modules, and digital ecosystem. Coverage and administration of social networks during the event. Total reach Facebook page 6,653,065. 153,979 impressions on Twitter. YouTube + 141,000 views. 680,861 impressions on Instagram.Digital development on the ARTBO platform. Development of payment modules and exhibitions. Technologies used, Form.io, Ibexa DxP (EZ), Imgix for image optimization, VueJS for the works search engine and the detail viewMailings and digital shipments of the fair.Crossing platforms and replication and growth strategy. Between July 29 and August 30, 2020, the ArtBo portals reported:+ 24,100 users+ 36,700 visits+102,000 page viewsLive broadcasts. Cross-postings With an effort in cross-communication, without guidelines, it was possible to impact more than 194,000 people with an average of 1,500 viewers connected during the almost 3 hours of live transmission.198 registrations in national and international media.

Communications / Bogota Chamber of Commerce.BOGOTA AUDIOVISUAL MARKETCultural platform of the Bogotá Chamber of Commerce. The Bogotá Audiovisual Market - BAM, is the meeting place for the audiovisual industry in Colombia. It is a space for connection and exchange in the sector, in which ideas, projects and talents converge and participate in specialized activities and business meetings. It is a Market that centralizes the supply of national audiovisual content and that seeks to bring the best possible demand. Through various activities such as one-on-one meetings, specialized workshops, round tables, conferences, sessions on the audiovisual market and its trends, among others, the BAM allows all agents in the sector's production chain to expand their opportunities.Digital communication strategies, campaign breakdown for networks and web, and transmission of events through CCB channels. The Facebook page had a reach: +4,500,000 people, on Twitter 192 twits were made with +109,300 impressions.Accompaniment and supervision of assembly of web pages.Crossing platforms and replication and growth strategy. Between July 1 and 31, 2020, the BAM portal reported:+ 101,700 visits+ 16,400 users+ 27,100 sessionsDigital transmissions and Crosspostings. The opening day of the FB Live broadcast had +13,600 people reached, 993 interactions, + 16,000 views. It had the participation of: Proimágenes Colombia, Bogotá Chamber of Commerce, MinTIC, MinCultura, Idartes.

Communications / Bogota Chamber of Commerce.BOGOTÁ MADRID FUSIONCommercial and promotion platform of the Bogotá Chamber of Commerce (CCB), in association with Grupo Voccento of Spain, to turn the city into the epicenter of gastronomy in Latin America; bringing together multiple national and international cooks and chefs to promote creative talent and extolling the country's biodiversity as a pantry and cooking as a life experience.A web page was generated according to the guidelines and image of the Madrid Fusion page.Connectivity was generated to the Corferias page, where all the event's transactions took place, ticket sales. The buttons were placed at the top of the web page to facilitate the click to action.A digital ecosystem of social networks will emerge with Instagram, Facebook, and Flickr as a repository for all photography at the event. Dissemination and coverage by networks and media. Communication strategies in Social Media, content, grids, coverage, and transmissions.Facebook page reach +12,500,000 million impressions paid and organic. Twitter +441,000 impressions. Instagram +142,000 impressions in launch week 1/15 Nov. Live coverage of the event from Corferias by digital means.September 9 on November 24 / www.bogotamadridfusion.com+ 40,000 users+ 52,000 visits+ 93,700 page views185 registrations in national and international media.

Communications / Bogotá Chamber of Commerce.ARTBO. Bogota International Art Fair.Arts Program of the Bogota Chamber of Commerce. Development of digital platform, digital experience and coverage of the event by ARTBO social networks. On this occasion the fair took place in Corferias. Development of all digital communication of the fair.Architecture and development of the digital platform of the Fair. Development of call modules, and digital ecosystem. Ibexa DxP (EZ) technology and Form iO.Coverage and administration of social networks during the event. Facebook page reach +80,800 users +13,100,000 million impressions. Twitter +1,600,000 million impressions. Instagram + 600,000 impressions from 1 to 23 Sept. Service provider #CartelUrbano.Realization of reports and capsules for digital transmissions. Presentation and host.25 Sept to Oct 14 / www.artbo.co+ 56,300 users+ 76,600 visits+ 183,100 page views349 registrations in national and international media.

Communications / Bogota Chamber of Commerce.BOmm - BOGOTA MUSIC MARKETThe BOmm is part of the strategy of the Bogotá Chamber of Commerce that bets on cultural and creative industries for their contribution to economic development for the City-Region. Space designed for musicians, composers, producers, agencies, entrepreneurs, brands, record companies and publishers to discover new business opportunities and learn about the latest trends in the music industry.BOmm digital communications. Website development and digital ecosystem.Coordination of coverage with CARTEL URBANO supplier for ecosystem of social networks and website. Coverage and administration of social networks during the event.Facebook page reach +17,300 users +3,100,000 million impressions. Twitter +214,000 impressions. Instagram + 170,000 impressions from 1 to 15 sept.HOST / Presentation of the event, interviews for channels and social networks.Digital campaign cut for web and RRSS formats. 1 / 22 sept / www.bogotamusicmarket.com+ 8,200 users+ 14,800 visits+ 37,700 page views

Communications / Bogota Chamber of Commerce.BOGOTA MUSIC MARKETBAM is the meeting place for the audiovisual industry in Colombia. It is a space ofconnection and exchange of the sector, in which ideas, projects and talents convergeand participate in specialized activities and business meetings. It is a market that centralizes the supply of national audiovisual content and that seeks to bring the best possible demand.Digital strategy and content for web and social media. Adjustments on the website and breakdown of BAM 2019 campaigns for all channels.Presentation of the event in the theater of the Modern Gymnasium, awarding of Mincultura stimuli. Awards. Master of ceremonies.Journalism. Research and development of interviews in two languages ​​with BAM participants. Digital content for web and social media. - Content available on Instagram BAM / Bogota Audiovisual Market.Mailings, expectation campaigns and loyalty to participants. CRM Bogota Chamber of Commerce.

Communications / Bogota Chamber of Commerce.BOGOTA FASHION WEEKBogotá Fashion Week - BFW is a commercial and promotional platform of the Bogotá Chamber of Commerce (CCB) to turn the city into a fashion business capital of international stature, focused on design; bringing together multiple national and international actors to promote the creative talent of emerging and established Colombian designers, strengthen their brands and expand their market.Web Chief CCB - Creation and development of digital platform for Bogotá Fashion Week.Platform for calls for designers, mailings and digital vehicles for the event.Web page development, campaign breakdown of the event and dissemination through digital channels.Dissemination and coverage by networks and media of the fashion week in Bogotá. Communication strategies in Social Media, content, grids, coverage, and transmissions.Facebook page reach + 28,100 users + 1,300.00 million impressions. +345,000 impressions on Twitter. Instagram 1,600,000 million impressions in the week of March 29 / April 5.Mar 29 to Apr 5 / www.bogotafashionweek.com+ 19,000 users+ 27,200 visits+ 95,100 page views

Communications / Bogotá Chamber of Commerce.ARTBO. Bogota International Art Fair.Development of content for the Web Page, development of mailings for the database of national and international attendees, real-time coverage of the ARTBO Fair for the CCB's networks and digital ecosystem, in conjunction with the provider Cartel Urbano.Adjustments in the web portal for the edition of the Fair. Content and additional functions for internal team. Form.Io.Oct 1 to Oct 31 / www.artbo.co+ 63,900 users+ 89,200 visits+ 243,500 page views

Web Chief / Bogota Chamber of Commerce.BOmm - BOGOTA MUSIC MARKETFrom September 11 to 14, artists and the music industry meet, the result of an open call months ago. A total of 281 musical projects participated in BOmm 2018, all of them selected from among the 1,078 proposals that passed the curation process, to which 2,626 were submitted in an open call. Among those chosen are soloists and groups of all musical genres from different corners of Colombia, as well as managers, music labels and companies that offer different products and services.Integration of the web system with application modules on the external platform KOYAJ Json formats.Development and loading of content on the website and social networks. Mailings.Live coverage of the event for social networks and the CCB ecosystem, in conjunction with the provider Cartel Urbano.3 sept to 18 de sept / www.bogotamusicmarket.com + 8.300 users+ 13.200 visits + 30.300 page views

WebseriesSin Filtro Digital / Music JamWe are music, emotions, we are rhythm because here in Colombia we are pure joy. Yerbabuena Films WebShow, with invited bands. Interview format and Live Performance.Product development, branding, creativity.Web Show linkhttps://sinfiltrodigital.com/jam-music/

Web show. Rock show through the streets of Bogota, in a Land Rover Santa Ana model 73, with a special guest in each episode. Music, art, food and fashion. We're rolling in rock.Original Idea: Luis Alejandro Pava - Diaz, Liseth BitarExecutive producerScript and PresentationDirection: Andres ZuluagaWebseries.

Development of print and digital media at El Dorado International Airport in Bogotá.DIRECTOR / El Dorado Magazine. Art direction and creativity. Free distribution travel publication throughout the new El Dorado terminal. 28,000,000 million passengers for that year and growth to 32,000,000 million passengers in the next 3 years.Tender for the development of print and digital media for the Airport.Development of business plan, bidding and award of the contract.Digital and printed product development. Contents, brand, sections, editorial team and sales.Media marketing strategies for ad sales. LATAM clients.Content development and editorial advice.Brand development and implementation in print and digital.I led a team of 42 people for the production of each edition, 11 professionals in my own agency, editorial board, and sales and marketing teams. APP El Dorado. Prototype development and implementation.El Dorado 100,000 printed copies in two formats. Magazine and agenda. Free distribution on the airport platforms. 1,000,000 one million readers per edition.

RIM / Blackberry agency in Colombia.RIM - Blackberry was looking for support for its business developments in Colombia, and acted through agencies in the country. We were selected by Blackberry as a support agency in Colombia and we developed projects in different fields with the brand.Sports cups. Sponsorship and brand link in elite sports. golf cupsDevelopment of forms for technology users. Content in use and applications on smartphones. BlackBerryNews. Development and distribution. Brand management.Development of loyalty contests and awards ceremony. Contest delivering Bancolombia cards with cash prizes.Execution of national client strategy, with development of raffles, for national TV, contest, and delivery of cars. Chevrolet.Brand management and marketing and positioning strategies.Catwalk, Bogotá Fashion Circle. #PepaPombo #KikaVargas

Junior architect in Felipe Londoño's office. Development of sales, clubs, embassies and multifamily. Drawing, design, layout, sketch development with the team of architects. Development of blueprints, and digitization of plans. Site visit and review of final finishes.

Developed art piece with Master Doris Salcedo, to be presented in Documenta (Kassell). Colombia´s most important modern artist of all times. Team of 8 architects, 1 industrial designer.#LejoPava