- Oversaw all U.S. marketing activity for Tanologist across retail and DTC markets.- Worked closely with UK management to strategize and execute quarterly marketing initiatives. (E.g. influencer campaigns, eventing, brand partnerships, and in-personactivations)- Contributed to content creation, community management, and social media management.- Assisted with development of the marketing calendar and strategies for new product launches and existing products across brand partnerships, events & activations, PR, influencer marketing, digital marketing, social media, retail marketing (retail channels inc. POS) etc.- Managed influencer relationships and paid budgets including creator hub and organic seedings in alignment with dedicated influencer strategy- Maintained seasonal Marketing calendar and budgets; largely responsible for consistently updating entire team on any changes to annual calendar- Was responsible for weekly and monthly reporting across brand initiatives- Assisted with the management and development of the Brand Marketing Coordinator- Manage brand social media channels – strategy, content scheduling, community management, brand partnerships and collabs

- Develop social media strategy in order to educate target audience on policy issues and drive traffic to Uproot website and tool- Create and schedule content for social media posts with intent to educate, galvanize, and push action on social issues

- Work with team to upload posts to social media channels (Instagram, Facebook, Twitter)- Keep posts organized and updated on test feeds with newest versions of files and copy- Track mentions on social platforms and develop comprehensive reports to showcase brand influence- Partner with the social media manager in strategy and calendar planning - Become brand/product expert and keep track of community management throughout all social platforms- Present on key competitor brands to keep informed on industry

- Drafting basic public relations material such as news releases, shot lists and media alerts- Support the development and execution of media events - Track media placements and create client clips- Build and maintain media lists

- Applied special effects makeup and prosthetics on set- Assisted with makeup and wardrobe

- Makeup Artist for fashion shoot- Created and executed makeup looks