Team Leadership: Trained a creative team of four to produce marketing assets, grow lead generation, collaborate with other teams, oversee trade show collateral and events, SEO, web design, and paid advertising using AI tools. Artificial Intelligence: Built custom in-house AI tools for lead scoring, email, article editing, and lead generation. Established AI tool use within the company, created guidelines for effective creation of content.Demand Generation: Started Account Based Marketing (ABM) and tripled lead generation efforts for $1 -10M deal size, with several RFQs coming in over $50M. Used AI tools to auto-rank leads to better evaluate marketing spend.Content Strategy: Orchestrated a website refresh and content design including value proposition, vendor approved articles, email, landing pages, and eBooks to pivot a systems integrator into becoming an AI Solutions Provider. Partnerships: Responsible for managing marketing partnership projects with large vendors including NVIDIA, Intel, AMD, Micron, WEKA, and Juniper. Organized MDF planning and developing economic models for each activity.Technical Product Management: Collaborated with Product to create next generation AI solutions based on NVIDIA Blackwell Architecture, including sourcing DTC Two-Phase Liquid Cooling providers for datacenter.

Product Development: Designed, budgeted, and produced 20+ consumer electronics products for the enthusiast Mechanical Keyboard market. Products were optimized for customer support and ease of logistics in fulfillment. Brand Management: Launched a successful brand making $3M annually from scratch, creating a well known eCommerce supplier in a crowded vertical. Hosted 500+ person meetups for keyboard enthusiasts in the Bay Area. Marketing Management: Grew the customer email list to over 100,000 contacts, managed an affiliate outreach team, led SEO strategy, and produced creative assets including blogs and renders for the storefront and social media. Remote Leadership: Hired and managed a distributed team to manage customer support, third-party logistics, product management, creative, and finance.

Product Development: Pioneered an AI assistant to streamline care coordination for older adults.Engineering Management: Supervised a team of engineers in running sprints, planning features, and testing code in production environments.Healthcare Compliance: Implemented HIPAA-compliant technology to connect information pipelines from individuals to their care teams.

New Market Growth: Established 14 healthcare clinics across Iowa, Nebraska, and Kansas, diversifying and expanding businesses through direct mail and local marketing efforts.Partnerships: Led strategic partnerships with hospitals, healthcare clinics, and local marketing initiatives to achieve rapid growth in new markets.Demand Generation: Formalized operational lead generation processes to drive company-wide profitability, resulting in a revenue increase of $5M.

Product Management: Headed product management for multiple verticals, led the launch of over 500 e-commerce products for group buying initiatives, generating $5M. Negotiation: Performed detailed market analysis and competitive research to source new suppliers, negotiate contracts, and set up cost-effective purchasing agreements, substantially reducing procurement costs.