Lekwa Idika Mba Email & Phone Number

Canada

Nigeria

To maintain and grow Cambridge University Press and Assessment's market share in Nigeria. This is primarily for new and existing schools’ market, working closely with our associate (the British Council) to ensure new schools are recruited to expand our channel to market and annual examination entry targets are met. And, where and when appropriate cooperating with our Cambridge Partnership for Education colleagues in ministry relationships and/or our education reform work. This will be done by ensuring that our customers are well supported and, providing world-class service to our schools, educational organisations, and the wider community.

Nigeria

Lagos, Nigeria

Strengthened the market position and revenue growth using the segmented marketing campaign and achieved a 20% increase in customer acquisition and a 15% growth in revenue within the transaction banking segment.Enhanced profitability and operational efficiency by 10% through effective cost management like reducing unnecessary expenses within the transaction banking product portfolio.Devised a highly successful digital product optimization strategy leveraging on data-driven insights leading to an 80% growth in digital product sales.Contributed to diversified revenue streams and business growth through strategic initiatives by leveraging application support expertise to optimize key performance metrics which Increased fee income across investment, asset, and digital product categories.Implemented targeted cross-selling strategies resulting in a 25% increase in product adoption among existing transaction banking customers, further enhancing revenue streams and customer engagement.

Lagos State, Nigeria

Utilized advanced data-driven analytical techniques to develop and implement targeted marketing strategies and campaigns tailored to optimize the performance of digital products, this resulted in the increase in user engagement, enhanced conversion rates, and improved customer retention by 20%.Directed the comprehensive oversight of campaign reporting and analysis processes using formulated actionable recommendations based on analytical insights derived from campaign data, facilitating informed decision-making and strategic adjustments to campaign tactics.Facilitated seamless communication and coordination across functions, ensuring that data-driven insights were effectively leveraged to optimize overall product performance and quality.Achieved a remarkable 85% increase in sales by implementing streamlined sales effectiveness analysis "test and learn", allowing for data-driven decision-making and optimization of sales approaches.Achieved an outstanding 98% customer satisfaction rating by delivering timely and effective remote and on-site support for digital banking products.

Nigeria

Increased market presence and profitability in the assigned region through effective implementation of sales strategies tailored to e-Products, contributing to overall business growth and success of 20%.Strengthened relationships with key stakeholders and enhanced revenue streams by implementing targeted sales strategies lead to a significant 15% increase in Payment/Collection/Portal sales.Enhanced customer engagement and satisfaction while promoting operational efficiency through effective utilization of electronic banking platforms and achieved a notable 30% increase in customer adoption of electronic banking services.Ensured seamless operations and minimized downtime for electronic banking services, contributing to improved customer satisfaction and operational efficiency.Fostered and cultivated strong electronic banking business relationships, resulting in notable sales growth and increased adoption of electronic services.