I am a passionate connector, brand strategist and creative marketer with an innate love for telling stories that make you feel something while driving business goals and cultural impact. With more than a decade of experience working with companies like American Express, Nike, Chipotle, Sprite, H&M, Oakley and Allbirds—I pride myself in understanding a rapidly changing consumer culture and knowing how to use strategic insights to impact tangible brand value. From tech to fashion to CPG I recognize the interconnected nature of the modern consumer landscape and strive to constantly learn and evolve my POV.I love sneakers, Japanese brands, finding stores no one has heard of, Mexican food, watching most sports and playing tennis.I'm always interested in meeting new people who share similar curiosities about the world. I host a monthly Morning Club series at Soho House Holloway and write a newsletter around what's trending in culture. Check it out here: L11creative.substack.com
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Director Of StrategyReveryLos Angeles, Ca, Us -
Brand Strategy, Collaborations & PartnershipsL11 Creative Dec 2022 - PresentLos Angeles Metropolitan AreaL11 Creative was founded to help brands solve the most important challenges they face when seeking to increase their relevance, impact, and profitability within highly discerning marketplaces.L11creative.com -
Committee MemberSoho House & Co Jan 2023 - PresentLos Angeles Metropolitan Area -
Director Of Brand Marketing & PartnershipsMarket Jan 2024 - May 2024Los Angeles, California, United States -
Director Of MarketingKyx May 2021 - Dec 2022Leading marketing and communications for the first sneaker subscription and rental company, KYX World. Looking to disrupt a rapidly growing industry, KYX aims to bring more access to rare sneakers to more people. Cool shoes should get to be worn by everyone not just those with unlimited resources and connections. This is the future of footwear.Responsibilities include managing organic social channels, paid digital strategy, influencer/affiliate, PR, app/website creative, and all outside agency partners.
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Director Of StrategyReed Art Department Dec 2020 - May 2021New York, New York, United StatesBuilt out comprehensive marketing, social, and influencer plans for series of launches/drops across the fashion and lifestyle space. -
Lead StrategistReed Art Department Jan 2020 - Dec 2020New York CityResponsible for leading strategy at creative marketing agency with unique mix of clients in the apparel, footwear and lifestyle brand spaces. Brand partners include Allbirds, Sprite, Cole Haan, Miller Genuine Draft, Nike, Overwatch League, Shoe Surgeon, Timberland, Oakley, Reebok, and more.
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Culture & Community StrategistDay One Agency Jun 2019 - Dec 2019New York, New YorkBuilding worlds for our clients and community. Major brand moments/campaigns:- H&M Loves New York (launch of new store at Hudson Yards)- Motorola Razr Debut (launch of new phone featuring Diplo in Los Angeles)- Oculus Go (launch in New York featuring Donovan Mitchell)- Various American Express consumer card launches (events in New York City) -
Associate Creative StrategistDay One Agency Jan 2018 - Jun 2019Greater New York City AreaCreative strategy for Nike, Oculus VR (Facebook), H&M, Motorola, Chipotle, American Express, Sonos, Dewar's and the Bacardi Single Malt Portfolio.
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Freelance Social And Creative StrategistDay One Agency Aug 2017 - Dec 2017Greater New York City Area
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Special Projects ManagerPintrill Jan 2017 - Jul 2017Brooklyn, New YorkLed concept to finished product for both internal and external projects. Supported partnerships director in addition to creating and managing work flow with artists and photographers.Project managed high level initiatives involving Mr. Porter, Budweiser, Power Rangers, Levis, Viacom, DreamWorks, Hearst, NBA Labs, Artestar, Sanrio and more. -
Executive Sales AssistantLiberty Fashion & Lifestyle Fairs May 2016 - Nov 2016New York CityMulti-dimensional role at high-end menswear trade show, responsibilities included: recruitment of new brands and clientele, solidifying sales with brands for the company, management of sales meetings and scheduling, extensive market research, management of sales budget and expenses, brand and retailer customer service, maintaining brand relationships, and attending events as representation for Liberty Fairs. -
Sales Account ManagerPblc Trde Showroom May 2015 - May 2016New York CityComprehensive Sales Management for: Woolrich John Rich and Bros, Nigel Cabourn, Odin, Ecoalf, and Alps & Meters.Additional Sales Work for: Chapter, CWST, DEN IM by Siki IM, 321 by American Rag, Editions M.R and Commune De Paris.
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Project ManagerAll Beuys Club Aug 2014 - May 2015New York, New YorkStrategic consulting agency, main focus was "Project Cobalt", a Pepsi-backed millennial driven fashion marketing platform designed to empower young creatives. -
Marketing And Sales InternThe Foundation Showroom And Edifice Agency Jun 2013 - Sep 2013New York, New YorkWorked with sales representatives assisting them with day-to-day tasks such as brand building, managing inventory, updating orders, contacting buyers and sales managers, overseeing product placement and showroom merchandising, attending focus groups, and organizing events for brands like Marshall and Urbanears Headphones, Super Sunglasses, Generic Man and Generic Surplus, Incase, Play Cloths and G-Shock.
Leland Grossman Education Details
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Communication And Media Studies
Frequently Asked Questions about Leland Grossman
What company does Leland Grossman work for?
Leland Grossman works for Revery
What is Leland Grossman's role at the current company?
Leland Grossman's current role is Director of Strategy.
What schools did Leland Grossman attend?
Leland Grossman attended University Of Washington.
Who are Leland Grossman's colleagues?
Leland Grossman's colleagues are Haydn Cieri, Lauren French, Chrissy Lucas, Gabby Nguyen, Susan Boyd, Sara Magness, Amber Cannon.
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