Leland Scott Gregory Email & Phone Number

In-Buildings Making Cellular Work For The Middleprise

• Strategic marketing leadership to increase mind-share and exposure of the SOLiD brand across multiple markets and verticals through comprehensive focused marketing campaigns. • Tactical management of a portfolio of marketing resources and disciplines including internal and external communications, lead generation, channel marketing, media and association relationships and events. • Establishing digital and automated marketing efficiency designed to enable sales and increase opportunities through lead generation and nurturing programs.• Evangelist for Distributed Antenna Systems to increase the coverage and capacity of cellular networks.

The redcar mission is to deliver superior, value-based, marketing expertise through a unique project methodology. We consult with our clients to develop the project, however, we are not consultants. We solve our client’s marketing challenges through project based engagements. Campaigns, branding strategies, content creation, digital strategies, lead generation,user experience development, trade shows and events are individually projectized in a clearly defined project plan that establishes scope, budget, schedule and pre-defines the engagements success factors. So stop budgeting for outsourced time and start budgeting for projects and outcomes. Projectize your next marketing challenge. Make it a redcar project.

Baltimore, Maryland Area

Vital contributor to the overall success of the TESSCO marketing program, providing market research and intelligence, developing strategic plans, and deploying integrated marketing campaigns to address both short and long term business objectives. Directly responsible for the go-to-market strategies and solution campaigns across Value Added Resellers, Contractors, Installers, Public Carriers, and Program Managers. Frequently called upon to support additional markets including Retailers and Re-sellers with creative direction and campaign strategy and design.• Grew new buyers to 30% of total annual customers• Monetized digital campaign assets generating $5M in annual revenue• Increased web registrations through lead generation and nurture campaigns• Managed email program with high double digit open rates and 6% click to open ratios • Leveraged automated marketing functionality with Marketo & Salesforce.com via Sales Insight• Deep understanding of the wireless industry including distributed antenna systems (DAS), macro cell, small cells, Wi-Fi, M2M Internet-of-Things • Responsible for DAS marketing campaigns generating $40M in annual revenue• Created new business strategy and campaign messaging for selling mobile device accessories to the commercial market• Established the Testing--123 program to increase sales after losing a premier test vendor

Baltimore, Maryland Area

Direct responsibility for all marketing efforts supporting the Value Added Reseller and Public Network Operators markets generating $250M+ in annual revenue. Developed strategic marketing plans including digital campaigns and original content to achieve product management and sales objectives exceeding revenue targets with specific product offerings yielding significant revenue growth.• Developed comprehensive marketing plans incorporating market intel including seasonality, new manufacturer launches, FCC regulations changes and promotional offers. • Optimized campaign content for SEO and Google AdWords (pay-per-click) PPC• Measured and reported email performance, provided marketing transparency to sales with automated Salesforce.com account updates via Sales Insight• Provided sales training on new market opportunities , product launches and technologies• Contributing columnist with original editorial content published in The Wireless Journal

Germantown, Md

Established a digital marketing agenda and developed marketing resources advancing the corporate marketing team to support the company's migration to a digital marketing platform. Supporting a total rebuild of the corporate website, implementation of an email marketing program, customer database management and social media presence. Managed operational resources including design, web, public relations and event staff.• Grew field testing contact database by 80% percent• Promoted the launch of an Ethernet lab testing solution delivering YoY market share growth. • Developed content to support technical value propositions and competitive differentiation• Managed corporate level public relations working with the executive team to generate corporate announcements and manage the editorial PR calendar and speaker pool. • Managed PR agency to assist with the day-to-day pitches for speaking and article placement with notable online and print telecom news outlets. • Built internal communication campaigns supporting Human Resources initiatives • Created and delivered a comprehensive new corporate visual identify system • Managed marketing operations team including digital designers, agencies, tradeshow and print shop resources and web specialists.

Rockville, Md

Responsible for all product positioning, promotion and placement. Delivered all collateral and web content to support a $60M annual operational support system (OSS) software business unit. Developed solution marketing plans to align product road maps with sales goals and objectives. • I collaborated closely with product managers and sales to customize campaign content and collateral on an account by account basis. • Aligned marketing efforts with a highly consultative sales programs. • Crafted award winning tradeshow experiences and developed an expertise for live presentations and high post show lead conversions.• Translated highly technical jargon into relevant value proposition messaging

Hanover, Md

The five years spent at ADC may have been the fastest of my career. Aside from developing the skills of a of B2B marketing professional, I worked across multiple telecommunications technologies and developed a nationwide 700+ member subcontractor portfolio to support a $15M annual revenue stream.• Managed nationwide roll-outs of telecom equipment implementations• I implemented a nationwide certified contractor program that would be used to meet aggressive schedules and insure high-quality standards based installations• I successfully delivered high profile US military and regional MSO cable provider projects• Managed programs for national business chains with contracts ranging from $50K to $5M During my time at ADC I made the career change to marketing. I was promoted to the corporate marketing team and immediately developed content for the ADC website and collateral to support a new business initiative, software implementation services. • I supported advertising, tradeshows and created custom collateral for sales calls • I merged complicated technical jargon with strong direct value propositions• I built a go-to-market strategy to support ADC’s new software implementation services, turning up Metasolv for telecom inventory management. • Campaigns supported YoY revenue growth and saw the expansion of the offering to include turnkey E,F and I programs supporting network wide equipment upgrades.