Took part in the RigaTechGirls WoTech Reskilling Program, a transformative journey designed to bridge my skills into the IT world. The program covered 220 hours of virtual learning, focusing on key areas such as Java, DevOps, and Python with applications in Data and AI. Through collaborative group work that followed many of the sessions, I gained practical experience and enhanced my adaptability. Additionally, the program included dedicated soft skills training, ensuring well-rounded development that integrated both technical expertise and essential communication skills.

- Marketing Strategy and Campaign Management: Executed Bose’s marketing strategies and managed advertising campaigns, aligning them with brand guidelines and market trends to drive brand visibility and consumer engagement.- Vendor Relations and Sales Management: Oversaw communications with official Bose sales representatives and managed the sales process, including order fulfillment and relationship building, as the official Bose representative in Latvia.- E-commerce Oversight: Coordinated the development and daily operation of the Bose online store in Latvia, ensuring an optimized and seamless shopping experience for customers.- Customer Engagement: Managed customer interactions across phone, email, and social media, addressing inquiries and feedback to maintain high satisfaction levels.

Marketing Manager (until April 2009) / Shopping Center Manager (from April 2009)- Oversaw Shopping Center Operations: Managed both marketing and administrative functions for the shopping center, ensuring smooth daily operations.- Strategic Development: Created and executed the shopping center’s strategic plan, marketing strategy, and budget, driving growth and brand awareness.- Agency Collaboration: Worked closely with creative, PR, and media agencies to develop and implement effective marketing campaigns.- Vendor and Tenant Relations: Coordinated with security, cleaning, and maintenance companies to maintain operational efficiency. Addressed various issues with shopping center tenants, including store installations, sales strategies, marketing initiatives, and customer engagement.- Crisis Management: Actively participated in the shopping center’s crisis management team, contributing to effective problem resolution and contingency planning.

- Strategy Development: Crafted comprehensive marketing and sales strategies to drive business growth and enhance market presence.- Market Analysis: Conducted thorough market research to inform pricing strategies and competitive positioning.- Marketing Materials: Designed and produced engaging advertising and sales materials to effectively promote products and services.- Client and Partner Relations: Managed relationships with existing clients and potential prospects, as well as collaborated with strategic partners to foster business development.

- Marketing Strategy and Execution: Developed and implemented comprehensive marketing plans for the company, ensuring effective execution and alignment with business goals.- External Collaboration: Managed relationships with external media, partners, PR, and advertising agencies to enhance brand visibility and drive campaign success.- Funding Acquisition: Secured marketing funds from international partner companies, including Dell, Microsoft, and Intel, to support and expand marketing initiatives.

- Advertisement Sales: Sold advertisement space for the interior magazine "Deko," contributing to revenue generation and client acquisition.- Ad Coordination: Coordinated and managed the placement and scheduling of advertisements to ensure timely and accurate execution.

- Document Management: Sorted, registered, and summarized commercial documents, ensuring accurate record-keeping and efficient processing.