Product owner of company website, marketing strategy, running campaigns, KPI analysis, internal communication and more.

I am responsible for content marketing, social media efforts, communication strategy and implementation, public relations and customer care. My responsibilities also cover optimization and editing of text on the company website, newsletter and email campaigns as well as business development in cooperation with other team members.I am part of a great team of web and marketing experts and together we are improving user experience, customer engagement and making Hey Iceland the best choice… Show more I am responsible for content marketing, social media efforts, communication strategy and implementation, public relations and customer care. My responsibilities also cover optimization and editing of text on the company website, newsletter and email campaigns as well as business development in cooperation with other team members.I am part of a great team of web and marketing experts and together we are improving user experience, customer engagement and making Hey Iceland the best choice for your Iceland holiday. Since joining Hey Iceland in March 2017 I have managed to greatly improve the company's social media engagement and following has risen by 3500% on Instagram, more than doubled on Twitter and is consistently growing on Facebook as well. Show less

Created content marketing strategy, developed voice and branding based on customer personas and the company's mission and vision. Created and edited all content and UI texts for the company website.Built a PR strategy and executed awareness campaigns through press releases and media communication. Managed strategic relationships with media, bloggers, publishers, and agencies.Managed the TripCreator blog, sourcing writers, commissioning articles, editing posts, and sourcing… Show more Created content marketing strategy, developed voice and branding based on customer personas and the company's mission and vision. Created and edited all content and UI texts for the company website.Built a PR strategy and executed awareness campaigns through press releases and media communication. Managed strategic relationships with media, bloggers, publishers, and agencies.Managed the TripCreator blog, sourcing writers, commissioning articles, editing posts, and sourcing photos.Created communication strategy, directed all TripCreator social media channels and managed newsletter and email campaigns. Show less