Phil Lemalu Email & Phone Number

Ruapehu District, Manawatū-Whanganui, New Zealand

Melbourne, Victoria, Australia

Hybrid - Queenstown And Auckland, New Zealand

Contractor role developing marketing requirements for new government housing developments in Auckland and Northland regions of New Zealand.- Maintain stakeholder marketing requirements across several departments - internal and external - Auckland and Northland region- Development of major campaigns to communicate safety for customers across 70,000.

Queenstown, New Zealand & Melbourne, Australia

Ongoing contractor role with Youth Horizons | Kia Puāwai to continue organisation BAU marketing and recruitment marketing requirements.

Auckland, New Zealand

• Acting in the role of Director of Marketing and Communications to lead the team for all marketing and communication activity for the organisation and to complete key annual projects. Reporting directly to the CEO.
• Annual Report: Development of the annual report publication for 2019
• Board Reporting: Project lead for board reporting function – preparation and digital upload to Diligent Software for board members
• Annual strategy planning for marketing and communications and budget management

Auckland, New Zealand

• Contract project role to develop and implement new strategic marketing and communication requirements for the NFP organisation.
• End-to-end campaign management and development of pipeline strategy to improve quality and quantity of enquiry leads.
• Promotion of evidence-based foster care programmes and services across 5 regions in New Zealand - Northland, Auckland, Waikato, Bay of Plenty and Hawke's Bay with ATL mass-reach campaigns - Outdoor and BTL EDM campaigns.
• Development of new strategic digital marketing deliverables including set up of Google Grant Ad account, audience focused digital advertising campaigns on Facebook and data development and reporting to measure CPA to.

Queenstown New Zealand And Melbourne Australia

• Marketing Project role at this Not for Profit to evaluate and lead new strategic marketing and communications for foster care recruitment activities across the state of Victoria.
• Marketing Pipeline Evaluation – full-evaluation with stakeholders to map out current processes to identify bottlenecks and exit points to further develop efficiencies with standardised campaigning across all regions.
• Stakeholder management – engaging and supporting 5 teams across Victoria managing marketing and communications campaign briefing for digital, print, outdoor requirements.

Melbourne, Australia

• Managing the Marketing team for this NFP and developing a transformative marketing and communications strategy to influence people to become foster carers for vulnerable children in Australia.
• Alignment of ATL mass-reach campaign with foster care recruitment activities - across outdoor, out of home, street posters, transit, cinema, activation - live event promotion aligned with mass reach campaign
• Promotion of evidence-based foster care program pilot - Treatment Foster Care Oregon - Website and campaigns across digital with CTA aligned to event sessions. Program delivery in Victoria, New South Wales and Queensland
• Development of new branded print materials and BTL digital campaign - lead generation to assist with direct enquiry leads

Sydney, Australia

• Strategic project management of marketing and communication requirements for the Office of the Vice-Chancellor, Faculty of Science and Engineering, Research, Rankings and Access MQ.Additional key projects:
• RESPECT.NOW.ALWAYS - marketing project lead for Vice-chancellors initiative to address and prevent sexual assault at the university with event launch and campaign website
• FIRST Australia Robotics Program: Evaluation and developing stronger brand alignment of marketing collateral promoting university partnership with international robotics program
• Macquarie Minds - marketing lead for university-wide event program promoting key research changing the world. Aligned marketing activities including mass-reach outdoor digital and static promotion.

Sydney, Australia

• Project management of external partnerships and major brand campaigns to further strengthen university brand awareness within the local and international community.
• External partnerships - Marketing and communications lead for university sponsorship of the Sydney Writers’ Festival and the Sydney Film Festival
• ATL - Outdoor - Digital and static promotion of new degree programs - (Master of Economic Analysis, Master of Museum and Heritage Studies, Master of Art Curating, Diploma of Languages - Advanced)
• Digital - BTL campaigns promotion Developing audience focused digital content across social channels and producing display content for external websites.
• Internal communications: Developing news articles to promote faculty successes, research, graduate outcomes and events

Sydney, Australia

• Dual marketing and recruitment role with a strong focus promoting University of Sydney degree programs internationally.
• International Recruitment - Undertake regular recruitment activities in key international markets including China, Indonesia and Singapore
• Domestic Recruitment - Implement strategic marketing and recruitment activities at annual recruitment events including University of Sydney Open Day and Information Day
• Digital - Ongoing development of digital content including new video content and BTL campaigns on key digital channels - owned and paid content
• External Relations - Strengthening key relationships with recruitment agents in our international markets

Dunedin, New Zealand

• Managing post-merger rebrand aligned with university and development of marketing across new mediums - digital/social
• Recruitment - evolving information events with panel discussions with current students - encouraging prospective students to engage with content
• ATL - Mass reach billboard campaign across regional areas in the South Island regions
• BTL - Digital pilot social media strategy for education faculty to develop benchmark and key learnings with roll out across other departments across the university

Dunedin, New Zealand

12-month pilot project to plan and implement an early intervention retention program aimed at assisting first-year students of Maori/Pacific Island descent studying humanities and social sciences subjects. Implementation of activities to connect minority group of students regularly and connecting students with academic staff to assist with confidence for.

Auckland, New Zealand

Developing aligned marketing and recruitment activities promoting the university and regular presentation activity to secondary schools throughout New Zealand.

Mt Ruapehu, New Zealand

Seasonal position at Whakapapa ski field, Mt Ruapehu.- Customer service: ticket sales - ski/snowboard packages and general information of the ski field area- Developing and producing snow weather and condition reports for external digital, radio, and print media agencies- Group hosting of schools/international groups on the ski field area

Wellington, New Zealand

Customer Service role for International brand fitness centre in Wellington, New Zealand