As Director of Public Relations at Brownstein Group - the longest-running independent brand communication agency in Philadelphia, Laura's responsibilities include department management, P&L responsibility, business development, strategic planning for both the department and clients, resource planning and staff development.

Direct and manage a growing practice group dedicated to the agency's Architectural, Engineering, Construction and Real Estate clients. This practice group is trained to find the groundbreaking stories long after the groundbreaking is done. From smart to sustainable, preservation to urbanization—we uncover the details in every square foot. We turn architects, designers, developers and contractors into thought-leaders and their firms into inspirational brands. The AECR practice group supports a variety of clients in the areas of architecture, interior design, construction management, real estate development, real estate law, building materials, home goods, energy efficiency and more. We’ve helped establish and build brands, createcollateral materials, raise profiles in the media and otherwise connect companies to their constituents and support business objectives.- Responsible for leading award-winning client work and providing ongoing client counsel from initial program planning through completion of tactical execution- Serve as business owner of account portfolio with P&L responsibility; oversee client profitability, manage budgets and staff hours - Focus on managing and augmenting client relationships as well as ensuring best practices and business optimization to ensure measurable results and program effectiveness - Oversee the development of strategic plans and messages for all clients in account portfolio; provide support and intervention for problem solving and crisis management- Identify and secure opportunities for organic growth in PR, social media, creative, branding and digital- Support SVP in department management and staff’s professional development- Responsible for growth of PR department’s AECR specialty practice group

- Responsible for leading award-winning client work and providing ongoing client counsel from initial program planning through completion of tactical execution- Serve as business owner of account portfolio with P&L responsibility; oversee client profitability, manage budgets and staff hours - Focus on managing and augmenting client relationships as well as ensuring best practices and business optimization to ensure measurable results and program effectiveness - Develop and execute strategic plans and messages for all clients in account portfolio; provide support and intervention for problem solving and crisis management- Oversee the development, planning and execution of all PR & Social Media tactics on behalf of client portfolio; manage results reporting and merchandising- Identify and secure opportunities for organic growth in PR, social media, creative, branding and digital- Assist PR Director in department management and staff’s professional development- Own a leadership role in the development and growth of PR department’s specialty practices - Lead internal team to ensure understanding and expectation of client needs; supervise assigned staff in the management of their accounts; helping to ensure that timelines, budgets and expectations are set, met and delivered- In conjunction with PR Director, serve as departmental representative in new business pitches and meetings; support development of pitch materials such as presentations, case studies, sample strategies and tactics, budgets, timelines, look books, infographics, etc.

- Develop PR and social media strategies for clients that support overall brand communications plan- Supervise account executives to ensure strategic execution of all PR plan tactics - Interface with press and bloggers to relate client messages in a way that engages target audiences- Consistently achieve media results for client base that exceed projections - Develop creative and strategic annual marketing plans that succeeded in advancing brands among key audiences - Manage project development of websites, print and digital advertising, corporate videos, logos, collateral material- Conduct interviews, press tours, press conferences; secured media placements in top-tier media outlets- Write press releases, bylined articles, whitepapers, award nominations, case studies, media pitches, proposals- Produce copywriting for websites, social networks, radio, digital and print newsletters, direct mail and brochures- Mitigate damaging crisis events with internal and external communications; coordinate with general council and external legal teams; serve as corporate spokesperson when necessary- Interface with multiple media vendors to execute in-home and outdoor advertising programs that support overall communications strategy