Monica Lemay Email & Phone Number

Montreal, Qc, Ca

Montreal, Canada Area

Responsible for the global and local multi-channel digital strategy for bird, small animal and pond categories.Overseeing innovative marketing initiatives that meet individual market needs.Researching, creating and implementing web/social content for calendar and on-line initiatives (HARI website & blog, Facebook and YouTube) and other marketing collateral.Generating and managing all paid search campaigns and consumer segmented email marketing campaigns.Lead generation and maintaining ongoing subscriber list.Acting as liaison with external web agencies and internal graphic team to ensure continued development of online content.Analytics reporting and multi-channel performance measurement.Manage integrated SEO strategy for HARI website. Conceptualized and executed multi-lingual WordPress website www.hari.ca.Build and maintained blogger affiliate program for small animal category.

Montreal, Canada Area

Developed and implemented global web and social media governing policies & guidelines.Oversaw branding, design and development of product packaging and marketing collateral for pond Effectively rebranded pond flagship brand “Laguna” to global packaging for five markets, six languages, twelve product segments and over three hundred sku's in just under ten monthsWorked with product sourcing to ensure specs were refined and organized for packaging, instructions, web content, and marketing collateral.Developed and maintained excellent relations with international vendors.Kept up-to-date with regulatory requirements for labeling of pet consumables in North America and Europe.

Montreal, Canada Area

Coordinated the creation and production of global product packaging and marketing collateral from initial concept to final artwork (copy, brief, proofing, editing, photography, etc...).Acted as liaison with local and overseas art houses, printers and suppliers for packaging and artwork files.Worked with MarCom manager to create, develop and coordinate global marketing collateral for on-line activities. Managed all aspects of digital asset management system and modules (five thousand plus images/documents across twenty five global brands, five markets and two languages).Decreased yearly photography spend by 70% by phasing-in in-house product and packaging photography.Organized asset catalogue structures & validate effective metadata schema.Generated naming taxonomies and glossaries as well as create documentation of workflow.Trained users, tracked rights usage and expiration.

Managed logistics for corporate events, tradeshows, and seminars for VoIP telephony solutions.Developed and executed transactional website strategy, content and overall design.Lead marketing interns (team of two for over 8 months) to ensure projects were on-time and within budget.Created marketing collateral - press releases, case stories, media kits, newsletters, print ads, brochures.Coordinated with external marketing suppliers, graphic and printing houses.Maintained a media & advertising contact database and digital asset library.

Established market resale prices to the sales force through competitive quoting.Price negotiations with suppliers for lower cost down.Drove product portfolio and overall marginProvided sales force with traditional and on-line marketing materials & tools necessary to support customers.

Montreal, Canada Area

Education record

Education record

Education record