Lemon Sun Email & Phone Number

Singapore

1 Strategic Market PositioningDevelop marketing strategies to position the company as a leader in AI, backed by thorough market research and competitive analysis to identify trends and opportunities.2. Go-to-Market StrategyCollaborate with product teams to design and implement go-to-market strategies that effectively showcase AI solutions and drive business impact.3. Marketing CommunicationsLead content creation efforts, including blogs, case studies, and white papers, while managing digital marketing campaigns (SEO, social media, paid ads) to enhance brand visibility and engagement.4. Lead Generation, Pipeline Management, & Relationship Building:Generate leads, manage the sales pipeline, and build strong relationships with clients and partners to drive business growth and long-term collaborations.5. AI Strategy Consultant for Clients:Provide AI consulting services to clients, guiding them through AI adoption, offering strategic advice, and helping them leverage AI to solve business challenges.

Shanghai, China

1. Conducted APAC market analysis to identify and prioritize key markets for B2B online growth; 2. Developed business strategies, models, and operational plans for key markets; 3. Developed a new business model utilizing direct selling and operation from 0 to 1, and led the project team for trial run and commercial launch.

Shanghai, China

1. Market Management & Planning: Established market analysis and MI systems to track macro trends, industry dynamics, competitor movements, and consumer behaviors, identifying key market opportunities and business focuses. Conducted sub-segment analysis to define business models, product roadmaps, and segment-specific solutions.2. Product Strategy & Development: Collaborated with product teams to prioritize development and set strategic direction. Implemented an Offering Requirement (OR) system, collecting and processing 10,000+ customer requirements annually.3. Offering & Competitor Benchmarking: Led product charter development and competitive benchmarking to enhance product competitiveness and align offerings with market needs.4. Go-To-Market (GTM) & Marketing Strategy: Developed GTM strategies and integrated marketing communication plans for key offerings, managing key visuals, messaging, and social media communications.5. Cross-Functional Leadership: Drove two corporate strategy projects, overseeing innovation, R&D, sales, and branding to accelerate business transformation. Led product marketing and digitalization initiatives to enhance operational efficiency.

Shanghai, China

1. Global and Greater China Strategy deployment;2. Greater China Market segment analysis and strategy setup: market research, consumer behavior analysis, policy and market dynamics, competitors analysis, channel analysis, thus developing the segment strategy; 3. Segment solution and product development for smart home platform, water treatment system, home HVAC solution;4. Develop eco-partners and multi-channels for solution selling

Greater China

1. Drive Segment Business Strategy & Marketing: Conducted comprehensive segment analysis (market size, trends, competitor landscape, and customer behaviors) to identify key business opportunities Developed marketing plans focused on product development, go-to-market models, and activation strategies. Successfully in high-growth segments like healthcare, warehouse, data centers, new energy vehicles, and financing.2. Segment Offering Management: Led system development by collaborating with R&D and product teams to define requirements and oversee launches. Created value propositions and sales toolset. 3. Business Development via Ecosystem Partnerships: Established partnerships with industry leaders like Cisco, Huawei, and Alibaba to build IoT and smart healthcare ecosystems. Engaged over 400 distributors and 2,000 specifiers through influencer platforms and industry standards.4. Lead Generation & Marketing Activation: Designed and executed activation programs to enhance brand leadership, generate leads, and enhance customer engagement.

Shanghai, China

1. Led Channel Marketing Strategy and Planning: Developed and executed channel marketing strategies to achieve the Annual Operating Plan (AOP), covering traditional trade channel, project channel, key account management;2. Led the channel policy and activation plan, include commercial policy, merchandising, loyalty programs, incentive programs, and competency improvement programs. 3. Set measurement mechanism

Shanghai, China

Overall marketing planning and communication

Master Of Business Administration - Mba, Business Administration And Management, General

学士, Business Administration And Management, General