Brand Manager Ii
Current- Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product- Develop and maintain strong relationships with key clients- Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data- Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy- Manage brand budgets and profitability- Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients- Help develop media plans, ensure alignment to brand budgets and profitability- Developing data driven recommendations using relevant sales, market and consumer data- Collaborate with cross-functional teams to support the strategic growth of Amazon- Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations- Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs