Digital Marketing Coordinator (Remote)
CurrentWrite, send, and track marketing emails. Drive traffic to website using Google Adwords. Propose and write blog and social media posts, articles, and press releases. Report on marketing analytics to executives. Manage websites in WordPress, using plug-ins and HTML. ▸ As Pardot manager, set up prospect grading system, performed annual system check, created automations, improved prospect lists and email practices, fixed recurring errors, and implemented subscriber preferences center.▸ On website, created new landing pages, forms, links, and navigation for better user experience.▸ Concepted and wrote series of welcome emails for better customer onboarding.