Len Latona

Len Latona Email and Phone Number

Vice President of Sales @ Small World Toys
Redondo Beach, CA, US
Len Latona's Location
Redondo Beach, California, United States, United States
About Len Latona

An accomplished and highly effective Executive Sales and Marketing Leadership Professional with a wealth of experience developing and leading domestic and international Sales teams to achieve sustainable, profitable growth in a variety of CPG industry sectors.Benefiting from visionary leadership skills and an outstanding track record of conceiving and implementing innovative sales strategies that deliver progressive long-term results, I empower, energize and motivate sales teams to achieve lasting personal and professional success.I am a strong and capable team and relationship builder with vision and polished communication skills, who demonstrates the proven ability to develop strategic partnerships towards achieving goals and exceeding expectations at all levels of the organization and with its customers.►Executive Leadership - Strong, decisive leadership of multi-cultural, cross-functional teams►Business Development - Spearheads pioneering initiatives to generate business & grow revenue►Account Management - Develops & manages client portfolios to maximize sales opportunities►Category Strategies - Leads design, development, & roll-out of key strategic marketing initiatives►Staff Development - Pro-active coaching & mentoring to build strong, well-motivated teams►Strategic Partnerships - Develops strong, strategic relationships to secure on-going business►Product Development - Sources new products to differentiate from the competition♦ Target Achievement ♦ Profit Maximization ♦ Revenue Growth ♦ Strategic Planning Please contact me at:☎ (626) 766 6090⌨ earthwf@aol.com…and see my resume below

Len Latona's Current Company Details
Small World Toys

Small World Toys

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Vice President of Sales
Redondo Beach, CA, US
Len Latona Work Experience Details
  • Small World Toys
    Vice President Of Sales
    Small World Toys
    Redondo Beach, Ca, Us
  • Cismea Global
    Head Of Global Sales
    Cismea Global May 2023 - Present
    Redondo Beach, California, Us
  • Cismea Global
    Head Of Global Sales
    Cismea Global May 2023 - Present
    Redondo Beach, California, Us
  • Small World Toys
    Vice President Of Sales
    Small World Toys May 2018 - May 2023
    El Segundo, California, Us
    • Rebuilt the company’s specialty market sales and targeting mid-tier and major mass retailers. Repositioned existing products and sourced new products to enhance offering to a wider customer base. • Hired a national mass market sales team to penetrate key channels and retailers. • Reestablished the company’s relationship and secured its long-term partnership with its top mass-market customer. • Worked with Amazon team to reestablish relevancy and grow sales by planning promotions and optimizing inventory.
  • Design International Group
    Vice President Of Sales
    Design International Group Feb 2017 - Apr 2018
    Lead sales and design teams in developing, marketing and selling to major North American retailers. Managed a national independent sales team. Oversaw product development and packaging design. Coordinating P.D. efforts with Asian-based design team, Hong Kong and L.A.-based staffs. Developed and executed sales growth at company’s existing customers as well as open new customers and new channels of distribution. • Increased spring/summer décor volume by 36% vs. 2016 by increasing sku count at existing accounts and opening new accounts. Major accounts include Dollar General, Family Dollar, Walgreens and C.V.S.• Secured $265K in new stationery business with the largest stationery chain in the U.S. as well as C.V.S.• Initiated business for the first time with Walmart and Big Lots in the Outdoor Décor category.
  • Jobar International Inc
    Director Of Sales
    Jobar International Inc Sep 2014 - Dec 2016
    Torrance, California, Us
    Provided leadership and direction to National Sales Managers, regional sales managers and Key Account Managers for this designer and manufacturer of a broad range of housewares categories, selling into Discount, Department, Dollar, Drug, Hardware, Healthcare and Grocery channels.►Managed growth at key accounts such as TJX Corp., Bed, Bath & Beyond, Container Store, Family Dollar, Dollar General, Menards, Ace Hardware, Food Lion, Big Lots, Kitchen Collection, and Fred’s Stores.►Maximized participation in International Housewares, Hardware, ECRM, NACDS and G.M.D.C. shows.►Directed growth in housewares and home health care categories in the B & M and Internet channels.Achievements✔Developed the Sales Team by initiating the channel captain approach to selling and marketing as a way to differentiate product offerings and brands across the company’s core categories and customer base.✔Grew sales in the dollar store channel 37% from 2014 to 2015 by increasing SKU count at Family Dollar.✔Increased domestic sales 6% 2015 vs. 2014 in the B & M and Internet channels.✔Added new B & M Internet customers: Walmart, Walgreens, Menards, Home Depot, Lowes, McKesson.
  • Small World Toys
    Vice President Of Sales & Marketing
    Small World Toys May 2010 - Aug 2014
    El Segundo, California, Us
    Led a team of four in-house Regional Sales Managers, one National Sales Manager, seven retained independent sales organizations and over 70 sales representatives to grow sales and open new markets while managing production planning, product procurement and inventory for over 900 items.►Increased sales 24% in 2011 and 35% 2012 by launching 80 new items and penetrating mass market retailers Target and Toys R Us.►Hired and lead a Canadian sales team which contributed over $4.8 million in revenue over three years.
  • Cadaco Toys
    Director Of Sales
    Cadaco Toys Mar 2003 - May 2010
    Rewarded with promotion to V.P. of Sales from Director of Sales in 2006 after winning 3 consecutive Sales Manager of the Year awards. Lead a national team of five in-house Directors of Sales, four Regional Managers, six specialty market sales organizations and two sales support staff.►Generated more than $2.5 million revenue in a program that ran for two years following development and launch into Walmart of an impulse game line.►Tripled Toys R Us sales from $2.7 million to $8 million over three years.
  • Zapf Creation Inc
    Director Of Sales--North America
    Zapf Creation Inc Sep 1997 - Feb 2003
    Rödental, Bavaria, De
    Hired the initial U.S. national sales team consisting of 7 in-house regional mass market Sales Managers as well as eight retained, independent sales organizations that sold into the specialty market. Worked extensively with Germany-based senior management on a quarterly basis to discuss U.S. sales growth strategies. ►Lead Zapf Creation to become the #1 doll company in the U.S. and grew sales from $3M to $52M.►Increased sales revenue at Target from $4MM to $24MM over 5 years.►Developed a private label program for Costco (U.S., Mexico and Taiwan) that ran for 4 years, generating over $5M in revenue each year.►Worked extensively with major U.S. customers in Hong Kong developing private label programs.
  • Tootsietoy
    Regional Sales Manager
    Tootsietoy Jan 1991 - Sep 1997
    Awards: Salesperson of the Year Award two years in a row.

Len Latona Skills

Strategic Partnerships Competitive Analysis Product Development Merchandising Sales Operations Marketing Strategy Brand Management Sales Management Marketing Consumer Products Product Management Retail Toys P&l Management Sales Forecasting Brand Development Team Building Product Marketing Start Ups Management Negotiation New Business Development Sales Presentations Trade Shows Profit Leadership Market Analysis Cross Functional Team Leadership Pricing Selling Customer Experience Market Planning Marketing Management Key Account Management Advertising Digital Marketing Channel Partners Crm Packaging Key Account Development International Sales Budgets Marketing Research Sourcing Customer Insight Training Integrated Marketing P&l E Commerce

Len Latona Education Details

  • University At Buffalo
    University At Buffalo
    Marketing

Frequently Asked Questions about Len Latona

What company does Len Latona work for?

Len Latona works for Small World Toys

What is Len Latona's role at the current company?

Len Latona's current role is Vice President of Sales.

What is Len Latona's email address?

Len Latona's email address is ll****@****dig.com

What is Len Latona's direct phone number?

Len Latona's direct phone number is (320) 374*****

What schools did Len Latona attend?

Len Latona attended University At Buffalo.

What skills is Len Latona known for?

Len Latona has skills like Strategic Partnerships, Competitive Analysis, Product Development, Merchandising, Sales Operations, Marketing Strategy, Brand Management, Sales Management, Marketing, Consumer Products, Product Management, Retail.

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