My name is Lena. I’m a communication native in the fashion & lifestyle industry with almost 20 years of experience (wow!). I live in Berlin, but I worked and still work with people all around the world. I love great visions, great people and great writing and I think we could really make this world a more poetic one together! Take your time, check my resume, see my skills, my history – and when you are ready drop me a message. Can’t wait to get in touch! 🕊

Responsible for multiple Channel Communication Strategy, Campaigns, Marketing and PR for all PREMIUM GROUP Brands (Premium, Seek & Fashiontech Berlin). Teamlead. Websites. Content Creation. Newsletters. Press Releases. Social Media. Networking-Events. Berlin Fashion Week Magazine. Internal Communications. Creative Strategies & Concepts. Research. Production. (Copy)Writing. NETWORKING. https://www.seekexhibitions.com/en/

Strategic design of innovative projects and new businesses in cooperation with IDEO, San Francisco. Working with DESIGN THINKING method. (Research. Content. Writing. Pitches. Apps...)Projects: Collabary; Seen at Berlin; Zalon

As Editorial Director, I was not only responsible for the on- and offline magazines in all Zalando markets, I also created campaigns hand in hand with the global and local brand marketing teams. I lead an editorial pool of 15 international writers, developed research tools and workshops for a better understanding of the customer and created a new tone of voice and picture language together with a great team of art directors. Would call myself digital native now!

As the leading Fashion Editor based in Frankfurt, I developed the editorial direction and coordinated the international team of editors. During my time at the Deutscher Fachverlag, I learned a lot about b2b publishing, the international denim market and the conception of an international online news portal. More experiences: final editing, coordinating agencies, video interviews, being interim editor-in-chief (3 month), writing and communicating in English.

I started at Gruner & Jahr as Fashion Editor for GalaStyle & GalaWedding. Before I worked as Beauty & Lifestyle Editor at Park Avenue. In October 2007 I got hired as permanent Fashion Editor in the Gala Fashion Team. I LOVED THIS JOB because of: traveling the world, talking to and working with great people, building up my network.

Classical editorial work for and with the great team of Fivetonine, the luxury & lifestyle magazine of Wirtschaftswoche.