I have worked with roadshows and mobile showrooms for 25 years – and still think it is the greatest job you can have. I have had the opportunity to work with some of the largest companies in the world, and I have helped them to plan, prepare and conduct roadshows throughout Europe with great success. This has enabled them to come out and meet with their most important customers and display their products and services in their own showroom - but on the customers’ doorstep. The platforms for these roadshows are our expandable Expomobil trailers, a 40-70 square meter showroom on wheels, which I have been involved with developing during the years. The driving force is to make every new Expomobil we build better than the one before. This means that our trailers today are at the forefront with regard to finish, flexibility and functionality. Expomobil was founded in 1988 by my father, Lars Hennix, the founder of the leading Nordic company in trade fair and exhibition services, Hennix Expo AB. I started to work with him in 1993, and since 2006 I run the company and have continued to develop the roadshow concept.