Lena Jablonski Email & Phone Number

Berlin Und Umgebung, Deutschland

• Team lead of 7 employees• Responsible for Online-Shop performance (cafe-royal.com)• Planning budget for onsite campaigns (e.g. print, flyer, newslettercooperation)• Defining concepts for all revenue driven measures• Overseeing all Performance Marketing channels (FB paid, SEA, AFF, CRM, Display)• Owning and creating onsite CRM activities

• SEO strategy• Interim Affiliate and Display lead

• Team lead of 10 employees • Responsible for integration of a PIM • Building up and educating further Content teams for other countries (UK, FI, PT)• Creating and establishing an international Content and SEO strategy• Google Ads Shopping Campaigns

Berlin Und Umgebung, Deutschland

• Team lead of 10 employees (copywriters, graphic designers and category managers) • Strategic development and planning of Onsite campaigns/ deals • Gatekeeper for deal performance, quality and inventory • Responsible for Content Strategy also regarding Search Engine Optimization

Berlin

• Development of Mobile-App brand strategy (Mission, Vision, Values) • Execution of market research to analyze customer journey • Realization for all marketing actions (Adwords, Facebook and Instagram ads, Print ads, organic Social Media and Content Strategy) • Responsibility for reporting (Marketing Benchmark, In-App Analytics) • Responsibility for App enhancements, e.g.: ▪ Creating mockups, click dummies und prototypes • Developing the monetization model • Planning the Community Strategy

Berlin Und Umgebung, Deutschland

• Product responsibility for the McFIT daughter companies Qi² Sports Nutrition (e-Commerce) and „Jobs, die bewegen“ • Planning and Realization of various projects: ▪ Implementation of invoice service Klarna for Conversion Optimization ▪ Optimization of product feed for a better visibility of items ▪ Customization of newsletter templates to increase click rate ▪ Migration of Qi² servers to raise website capacity • Negotiations with agencies regarding developments projects

Paris

• Team lead of 30 employees (Africa, Asia and Eastern Europe) in 35 countries • Distribution of targets, tasks and budget for 35 countries and monitoring country performance • Development and implementation of a global and regional SEO strategies • Creating and managing all tech related SEO issues in JIRA • Development of Seeding strategy • Creation and execution of an ASO strategy • Project lead of international Translation Management System

• Responsible for budget regarding cost center substitute • Planning and execution of various projects in the SEO field within the PMO team together with PR and Social Media • Coordinator between SEO teams and external Offpage agencies• Project „International SEO Strategy“: Development, presentation and implementation of SEO Offpage Strategy for 14 countries • Project „Project Management Office“: Building and development of PMO to coordinate and optimize large projects in the marketing field• Project „Lifetime in Clothes“: Ideation, implementation and promotion of a dynamic content infographic • Project „Zalando Fashion Blogger Awards“: responsible for onsite execution in collaboration with Public Relations and LPO • Projekt „Seeding / Going Viral“: Development of a Seeding Strategy