Lena Paulson

Lena Paulson Email and Phone Number

Marketing and Sales Professional with expertise in FMCG Campaign Management, Retail E-Commerce, Promotional Strategy, and Driving Business Growth @ Mathem
Lena Paulson's Location
Greater Malmö Metropolitan Area, Sweden
Lena Paulson's Contact Details

Lena Paulson work email

Lena Paulson personal email

About Lena Paulson

I am an ambitious sales and marketing professional with solid experience from the service industry and Retail E-Commerce, with a focus on Fast-Moving Consumer Goods (FMCG). I specialize in promotional strategy, campaign management, and marketing and sales alignment to drive revenue growth and increase market share.Key Skills and Expertise:- Developing and executing effective promotional strategies that deliver measurable results-Building strong relationships with external partners and customers to drive sales and growth for the business units' profitability and growth as well as for my partners- Communication and interpersonal skills. - Flexible, resourceful, and energetic. - Collaborative team player and excellent customer service skills developed through collaborating with and coaching sales teams.- Strong IT-skills within booking software, Microsoft Office Suite ang Google SuitResultsRun a profitable business within the service industry for several years with great customer satisfaction and more than 50% returning guest rate.Launched the company's digital strategy, created leads conversion in social media and digital channels to improve marketing productivity.Procured and implemented a new web-based business system, ensuring the continuing efficiency of business operations and create automate processes between sales and marketing. (Customer management, CMS, web booking, resources for administration and finance.)

Lena Paulson's Current Company Details
Mathem

Mathem

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Marketing and Sales Professional with expertise in FMCG Campaign Management, Retail E-Commerce, Promotional Strategy, and Driving Business Growth
Lena Paulson Work Experience Details
  • Mathem
    Kategorichef
    Mathem Aug 2023 - Present
    Stockholm, Sverige
    Kategoriansvarig inom Mejeri, Ost, Juice och Ägg.Strategisk kategorihantering av produktkategorin inom dagligvaruhandeln online.Skapa starka resultat genom datadrivna insikter.
  • Mathem.Se
    Kampanjansvarig
    Mathem.Se Dec 2019 - Aug 2023
    Ansvarig för att driva och utveckla leverantörssamarbeten inom e-handeln för att stödja affärsområdets tillväxt och lönsamhet. Arbetar i nära samarbete med kategorichefen för att utveckla hanteringen av produktkategorin och genomföra kategoristrategier för att gynna affärsområdet och driva försäljning, förbättra befintliga samarbeten och sortiment. Utvecklar och implementerar kampanjstrategier och verkställer marknadsföringsplaner samt kampanjer för att nå försäljningsmål. Förhandlar med leverantörer och säkerställer optimala avtal och priser inom kampanjprocessen. Resultatuppföljning, trend- och konkurrensbevakning inom affärsområdet. Analyserar marknaden och trender för att hålla företaget konkurrenskraftigt. Samarbetar med olika avdelningar inom företaget, inklusive inköp och marknad, för att uppnå försäljningsmål och säkerställa lönsamhet inom kategorinAnalyserar och rapporterar produktförsäljningsdata för att mäta framgång och identifiera förbättringsområden.
  • Latitude Travel
    Sales And Marketing Manager
    Latitude Travel Dec 2013 - May 2019
    Stockholm, Sweden
    • Responsible for strategic and operational sales and marketing efforts, business development.• Developing and implementing market strategy, brand analysis, competition mapping etc.• Have the overall responsibility (together with the CEO) for budgeting, calculating, negotiating with shipping companies and retailers, ROI for marketing activities and ongoing investments• Working progressively with new customer recruitment via telephone and direct marketing• Leading the sales team, responsible for resource allocation and ensuring operational operations to achieve set CPIs• Initiated and run the project of implementing a new web-based business system for customer management, CMS, web booking, resources for administration and finance that have led to a more efficient operation• Have developed and launched the company's digital strategy, and created commitment, leads conversion in social media and digital channels.
  • Latitude Travel
    Acting Operational Manager
    Latitude Travel Mar 2013 - Nov 2013
    Stockholm, Sweden
    Responsible for all types of production support functions, project management and sales support for a team of five employees. Continued responsibility for marketing production. Responsible for current sales statistics and follow-up, invoice handling and payments, sales analyzes and documentation for accounts receivable.
  • Latitude Travel
    Sales And Marketing Coordinator
    Latitude Travel Aug 2008 - Feb 2013
    Stockholm, Sverige
    Involved in all marketing, media production and project coordination at the company. Production and sales of group travel and flexible travel packages, customer advice and administration. Responsible for the operational marketing work in the form of production of all types of sales material in traditional and digital channels. - Digital marketing: Creates and launches campaigns and creates ads through Google Ads and follow-up in Analytics and Facebook/Facebook for Business. - Graphic design: Production of travel brochures, sales material, posters, banners- Photography: Takes destinations pictures and edit in Adobe Photoshop- Events: Planning and execution and operational support at customer ventures
  • Business Sweden
    Associate
    Business Sweden Oct 2007 - Jun 2008
    Bangalore, Indien
    Worked with ministerial delegations, organizing events, doing market studies and research for different industries. Administration, planning and assisting the Senior Project Manager in the preparation of and during the visit of Swedish trade delegations to facilitate Indo-Swedish trade.
  • Latitude Travel
    Travel Consultant
    Latitude Travel Jun 2006 - Oct 2007
    Stockholm, Sweden
    Advice, booking, and sale of leisure tours in store and over the phone through internal and external booking systems for direct customers and agents. Support, guide and create flexible packaging according to the customer's needs and convey travel conditions.

Lena Paulson Skills

Public Relations Project Management Social Media Management Product Development Customer Service Microsoft Office Microsoft Excel

Lena Paulson Education Details

Frequently Asked Questions about Lena Paulson

What company does Lena Paulson work for?

Lena Paulson works for Mathem

What is Lena Paulson's role at the current company?

Lena Paulson's current role is Marketing and Sales Professional with expertise in FMCG Campaign Management, Retail E-Commerce, Promotional Strategy, and Driving Business Growth.

What is Lena Paulson's email address?

Lena Paulson's email address is le****@****ail.com

What schools did Lena Paulson attend?

Lena Paulson attended Lunds Universitet, Malmö Universitet / Malmö University, Stockholms Universitet, Stockholms Universitet.

What are some of Lena Paulson's interests?

Lena Paulson has interest in Human Rights, Children, Disaster And Humanitarian Relief, Poverty Alleviation.

What skills is Lena Paulson known for?

Lena Paulson has skills like Public Relations, Project Management, Social Media, Management, Product Development, Customer Service, Microsoft Office, Microsoft Excel.

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