Partnered with cross-functional teams to execute national product + partner launches, including with WeWork, Nordstrom and West Elm.Collaborated directly with CEO on 2018 major benefits announcement rollout, resulting in a The New York Times op-ed and wide pick-up in 25+ outlets. Developed subsequent strategy and helped facilitate 2019 meetings in DC with Speaker Pelosi’s Chief of Staff, Senator Gillibrand, Ways + Means Chairman Neal, among other Congressional leaders, to discuss RTR’s potential impact on public policy.Developed company crisis communications handbook and developed company messaging.

Served as interim head of communications, setting overall press strategy, working with C-level executives on brand positioning, internal comms, company narratives and thought leadership.Crafted strategy and managed a New York Times Sunday Business cover story, which resulted in the highest number of single-day subscription sign-ups in the company’s history. Drove significant brand awareness and led the team in two years of record press hits.

Reported to Editor-in-Chief and CEO; oversaw global communications strategy for the digital news brand with a presence in 16 international markets, managing all business, tech, editorial, product, partnerships, event and crisis PR.Served as Comms liaison between HuffPost brand and parent company.

Booked executives, editors and reporters regularly on national TV, print, online, and radio. Developed and executed PR strategy for Arianna Huffington’s books and events, including the Third Metric conference (2013), Thrive conference (2014), and book tours for #1 NYT bestseller Thrive and #2 NYT bestseller The Sleep Revolution, generating extensive media coverage for all.

Managed publicity for HuffPost’s lifestyle and entertainment sections, generating media pickup of original content, vertical launches, partnerships and events.

Developed and executed communications strategies and secured placement in national print, online and TV outlets for a full range of clients, including PBS and PBS Kids, Scholastic Media, Intermountain Healthcare, and Grand Central Terminal.