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Lena Belkor is listed as Founder | Insights, Analytics & Applied Behavioral Science Leader at The Scotts Miracle-Gro Company, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Lena Belkor.
Lena Belkor previously worked as Director of Insights & Analytics at The Scotts Miracle-Gro Company and ABSA Co-Founder at Applied Behavioral Science Association. Lena Belkor holds Mathematics, Brain And Cognitive Sciences from Massachusetts Institute Of Technology.
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Applied behavioral science and insights leader with strong technical chops and a product, pricing and marketing background. Extensive experience as (1) a founder (founder & head of product of first all-female funded YC company, co-founder of the Applied Behavioral Science Association, founder of Intellichanges); (2) a consultant, advisor, speaker at startups, growth stage and public companies;(3) a part of global businesses With a track record of using evidence-based actionable research findings, I'm passionate about building new and supporting the growth of existing products by growing customer perceived value while maximizing business metrics like retention and conversion. Working within or with teams like Product, Marketing, Sales, Operations, HR I manage teams to generate original research and conduct behavioral audits based on existing behavioral science insights that lead to customer behavior-changing A/B testing and experiments with high ROI.Education: YCombinator Winter Class of 2010UCLA Anderson Business School, Management with focus on Behavioral EconomicsMassachusetts Institute of Technology BS in MathematicsMassachusetts Institute of Technology BS in Brain and Cognitive Sciences
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Marysville, Ohio, US
Mission:The Insights & Analytics organization at Scotts Miracle-Gro is at the forefront of shaping a consumer-led, data-driven culture. We drive the company’s business strategy by merging comprehensive market intelligence with in-depth consumer analysis.My Role:In my role as Director of Analytics and Insights, I oversee the synthesis of data-driven market.
Los Angeles, CA, US
Founder of applied behavioral science consulting company that uses behavior change insights in areas of product strategy, marketing, pricing, design, HR and sales. Advise 23 clients across industries including HR, FinTech, and Healthcare, including GoodRx, ZipRecruiter, Monarch Money, Edmunds.com, Amerisourcebergen Lead marketing and product onboarding.
Santa Monica, US
Leader of behavioral science, UX insights at GoodRxGenerate qualitative + quantitative user research to build a cross-functional understanding of the patient and provider customer basePartner with product and marketing to iterate on product. Helped shape product strategy & roadmaps by using behavioral science audits of experience: - Care (2020) onboarding.
Partnered directly with Dan Ariely to run 5 successful behavioral science driven features increasing usability, growth and retention across product, data, and hr team customers through experimentation.Developed and ran a course on biases, data, and behavioral science for all entering product managers, data scientists, and data engineers tailored to the.
Developed product strategy and roadmap for two internal sales products based on sales needs - Sales CRM Quota Tool and Delivery Debugger. Specifically, put together requirements for MVP and testing. Led internal product launch, marketing, and testing with sales customer.Led and implemented (using Python and SQL) technical solutions to ad tech challenges.
Product, Brand, Insights, & Analytics leader of first all-female team funded by YCombinator B2C product & marketing: Designed, ran, and analyzed A/B and multivariate experiments to optimize user experience and behavior. Grew consistent quality event planner traffic from 0 to 500k daily visitors. B2B product & marketing: Grew national venue search and.
Stanford, CA, US
1) Condensing and translating research findings on Ripple Effect, Emotional Contagion, Happiness - utilized by professor for course on "Designing Happiness" - http://dl.dropbox.com/u/927908/Happiness%20Course/AllReadingInsights2.pdf2) Act/React study on how people from different cultures, specifically American versus Asian, deal with illness/threat –.
Berkeley, CA, US
1) Testosterone study: Experimental design for analysis of neural and physiological basis of aggressive and risky decision making behavior2) Asset bubble experimental design
New York, NY, US
- Managed short term cash for 2a7 and securities lending funds (~$70B AUM) based on client guidelines- Worked cross-functionally with operations, technology, and bank custodian teams to increase trade efficiency- Ran weekly strategy meeting for cash management team - Documented manual for managing short term cash for team
New York, New York, US
- Ran overnight repo financing of securities under management (Treasuries Equities); developed deep client and broker relationships through daily communication- Used Behavioral Science concepts in market making to increase arbitrage opportunities of repo trading- Developed, researched, implemented, marketed, and presented new financing products for.
New York, NY, US
Newport Beach, California, US
Other employees you can reach at gro.gov.uk. View company contacts →
Sean O'Rourke
Colleague at The Scotts Miracle-Gro Company
Dublin, Ohio, United States, United States
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Miranda Land
Colleague at The Scotts Miracle-Gro Company
Dublin, Ohio, United States, United States
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Dave Hampson
Colleague at The Scotts Miracle-Gro Company
Mundelein, Illinois, United States, United States
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Nick Orth
Colleague at The Scotts Miracle-Gro Company
Owensboro, Kentucky, United States, United States
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Trevor Lear
Colleague at The Scotts Miracle-Gro Company
Greater Philadelphia, United States, United States
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Conor Stratmann
Colleague at The Scotts Miracle-Gro Company
Columbus, Ohio, United States, United States
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Bryan Mahoney
Colleague at The Scotts Miracle-Gro Company
Marysville, Ohio, United States, United States
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Kim Mullen
Colleague at The Scotts Miracle-Gro Company
Columbus, Ohio Metropolitan Area, United States, United States
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John Smith
Colleague at The Scotts Miracle-Gro Company
Hemet, California, United States, United States
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Justin Krebs
Colleague at The Scotts Miracle-Gro Company
Columbus, Ohio, United States, United States
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Quick answers generated from the profile data available on this page.
Lena Belkor works for The Scotts Miracle-Gro Company.
Lena Belkor is listed as Founder | Insights, Analytics & Applied Behavioral Science Leader at The Scotts Miracle-Gro Company.
Lena Belkor is based in Los Angeles, California, United States while working with The Scotts Miracle-Gro Company.
Lena Belkor has worked for The Scotts Miracle-Gro Company, Applied Behavioral Science Association, Intellichanges, Inc., Goodrx, and Facebook.
Lena Belkor's colleagues at The Scotts Miracle-Gro Company include Sean O'Rourke, Miranda Land, Dave Hampson, Nick Orth, and Trevor Lear.
You can use AeroLeads to view verified contact signals for Lena Belkor at The Scotts Miracle-Gro Company, including work email, phone, and LinkedIn data when available.
Lena Belkor holds Mathematics, Brain And Cognitive Sciences from Massachusetts Institute Of Technology.
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