Lena Berry Email and Phone Number

Build brand credibility in retail markets through strategic messaging, creative execution, and cohesive customer experiences.- Develop brand and product stories highlighting unique value to elevate animal health.- Cultivate relationships with distribution partners nationwide, targeting key areas and sales teams for growth opportunities.- Develop programs that incentivize retail placement, while ensuring scalable ROI.- Help lead design and development of new website and… Show more Build brand credibility in retail markets through strategic messaging, creative execution, and cohesive customer experiences.- Develop brand and product stories highlighting unique value to elevate animal health.- Cultivate relationships with distribution partners nationwide, targeting key areas and sales teams for growth opportunities.- Develop programs that incentivize retail placement, while ensuring scalable ROI.- Help lead design and development of new website and e-commerce platform. - Conduct trainings for sales teams and buyers on the science-backed value of products, with clear and impactful messaging.- Plan and create printed and digital literature for sales teams and end users. Show less

Drive revenue and profit growth through E-commerce and Retail channels by crafting a cohesive vision, leveraging impactful branding, and telling strategic product stories.- Manage B2B and D2C sales and marketing operations, driving revenue growth and expanding market presence- Lead a complete rebranding effort, transforming the brand's image and positioning, to increase brand equity and customer engagement- Develop product stories, crafting compelling narratives to resonate with… Show more Drive revenue and profit growth through E-commerce and Retail channels by crafting a cohesive vision, leveraging impactful branding, and telling strategic product stories.- Manage B2B and D2C sales and marketing operations, driving revenue growth and expanding market presence- Lead a complete rebranding effort, transforming the brand's image and positioning, to increase brand equity and customer engagement- Develop product stories, crafting compelling narratives to resonate with customers and contribute to enhanced product appeal- Conduct in-depth margin analysis, identifying opportunities for improvement and implementing strategies leading to margin gains and increased profitability- Orchestrate D2C digital marketing efforts, leveraging digital channels to drive customer acquisition and engagement- Focus on B2B sales initiatives, including delivering effective buyer presentations and implementing merchandising strategies to enhance product visibility Show less

Worked on a B2B marketplace-inspired platform tailored for the Pet Industry, with a focus on simplifying buying and marketing processes for both retailers and brands.- Led effort to conceptualize, design, and develop platform- Collaborated closely with cross-functional teams, including engineers and designers to drive the platform's development- Conducted extensive market research, identifying opportunities and assessing competitive landscape- Crafted a product roadmap… Show more Worked on a B2B marketplace-inspired platform tailored for the Pet Industry, with a focus on simplifying buying and marketing processes for both retailers and brands.- Led effort to conceptualize, design, and develop platform- Collaborated closely with cross-functional teams, including engineers and designers to drive the platform's development- Conducted extensive market research, identifying opportunities and assessing competitive landscape- Crafted a product roadmap, outlining features, functionalities, and project milestones Show less

Orchestrated a comprehensive pricing program strategy, development, and implementation for expansive network of 1000+ retailers, 400 brands, and 20k products resulting in enhanced profitability and market competitiveness- Identified opportunities within the pricing framework, conducting analysis of the existing pricing landscape to pinpoint areas for improvement- Devised a strategic roadmap encompassing development and execution phases, incorporating identified Key Performance… Show more Orchestrated a comprehensive pricing program strategy, development, and implementation for expansive network of 1000+ retailers, 400 brands, and 20k products resulting in enhanced profitability and market competitiveness- Identified opportunities within the pricing framework, conducting analysis of the existing pricing landscape to pinpoint areas for improvement- Devised a strategic roadmap encompassing development and execution phases, incorporating identified Key Performance Indicators (KPIs) to gauge program success- Used market knowledge, utilizing industry trends and dynamics to inform pricing strategies that maximized profitability while safeguarding market share- Collaborated with cross-functional teams, forging strong partnerships with sales and purchasing departments to ensure alignment of pricing strategies with business objectives- Engineered a complex pricing structure within the ERP system, automating the pricing of orders to enhance efficiency and accuracy while maintaining pricing integrity- Developed user-friendly dashboards and reports for the sales team, enabling them to efficiently track progress and make informed decisions Show less

Proactively managed key account relationships, optimized sales pipelines with data-driven insights, facilitated product placements, and spearheaded customized marketing programs for our company and partner brands, particularly focusing on Petco and West Coast accounts.

Established strategic partnerships with over 300 brands, managed $20M inventory in 20,000 SKUs across three distribution centers, and provided leadership to a team of eight employees- Purchasing process optimization for Epicor Prelude- Designed reporting dashboards powered by TIBCO Spotfire to transform millions of sales transactions into organized and actionable information for enhanced decision-making and efficiency- Aided in the design, development, and successful… Show more Established strategic partnerships with over 300 brands, managed $20M inventory in 20,000 SKUs across three distribution centers, and provided leadership to a team of eight employees- Purchasing process optimization for Epicor Prelude- Designed reporting dashboards powered by TIBCO Spotfire to transform millions of sales transactions into organized and actionable information for enhanced decision-making and efficiency- Aided in the design, development, and successful implementation of the company's B2B ordering site- Strategically organized products within digital catalogs to ensure easy discoverability and recognition, enhancing the overall user experience and driving increased sales- Developed programs and product assortments in collaboration with brands and sales teams- Built market strategies and launch campaigns alongside brands to help grow channel sales- Collaborated closely with the IT department during the transition to a new company ERP system, overseeing the integration of new modules and customizations as required. Show less