Hi there welcome to my LinkedIn profile!I am a creative problem-solver with 12+ years of global working experiences in fast-paced settings (Beauty, Media startup and now Tech). Strong interpersonal skills with proven ability to collaborate with cross-functional teams, influence stakeholders, and lead strategic partnerships. Fluent in Mandarin Chinese, French.
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Marketing Sourcing ManagerMeta May 2021 - PresentMenlo Park, Ca, UsPerformance Marketing and AdTech -
Marketing And Partnerships LeadSupchina 2020 - May 2021Brooklyn, New YorkSupChina is a New York-based, China-focused news, information, and business services platform. We inform and connect a global audience of 3 million China-watchers regarding the business, technology, politics, culture, and society of China. -
Marketing Services Sr ManagerL'Oréal 2019 - 2020Paris, FrManages digital agency relationships across L'Oreal USA. Created category strategy for- Digital agencies (Web Dev/UX/SEO/Content/CRM analytics)- Advertising agencies - Packaging PrePress/PreMedia creative services - Sampling (mass/seeding/digital) -
Cosmetics Category Lead, Senior ManagerL'Oréal 2017 - 2019Paris, Fr• As North Americas category lead, developed open innovation strategies in collaboration with 8 brands’ product development, R&I and operations teams• Conducted financial analysis of contract manufacturing industry, developed strategic partnerships with global suppliers• Initiated digital solutions for competitive analysis and internal supplier toolbox for agile scouting -
Haircare Sourcing Launch ManagerL'Oréal Mar 2015 - Jun 2017Paris, Fr -
Apac Skincare Planning AnalystL'Oréal Apr 2013 - Feb 2015Paris, Fr -
Retail Sales AssistantLvmh Nov 2012 - Feb 2013Paris, FrLe Bon Marche • Advised international clientele at the Imaginary Galleries focus on artisan works and luxury gift offering• Participated in store merchandising design with buyer and merchandising teamSandro- Advised international clientele at the Galeries Lafayette -
Travel Retail Product DevelopmentL'Oréal Feb 2012 - Aug 2012Paris, Fr -
E-Commerce Project LeadGaleries Lafayette Jul 2010 - Dec 2010Paris, Île-De-France, Fr• Transformed photo shooting and referencing process to increase efficiency and reduce time-to-market by 50%• Led omni-channel project with Sergio Rossi store to increase brand sales by 10% over 3 months
Lena C. Education Details
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Nyu Stern School Of BusinessEnterpreneuship & Innovation -
Université De Technologie De TroyesMaster Of Engineering (M.Eng.) -
High School Affiliated To Renmin University Of China
Frequently Asked Questions about Lena C.
What company does Lena C. work for?
Lena C. works for Meta
What is Lena C.'s role at the current company?
Lena C.'s current role is Ad Tech & Performance Marketing.
What schools did Lena C. attend?
Lena C. attended Nyu Stern School Of Business, Université De Technologie De Troyes, High School Affiliated To Renmin University Of China.
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