www.bestfriendjack.comThe health-technology brand agency. We help high-potential health-tech companies with strategic narrative, marketing and brand strategy, re-brands and brand refreshes, web design, content, and advertising.We also offer fractional Chief Marketing Officer services for health-tech companies, building out marketing strategy, establishing KPIs, and managing employees and vendors.Our clients are health-tech companies that have found product-market fit and are looking to establish a brand that serves as a foundation and cohesive narrative for growth. They're backed by Andreessen Horowitz, Khosla Ventures, Insight Partners, and other notable venture firms.To learn more, get in touch at lena@bestfriendjack.com.

How Women Invest provides capital, mentoring, and a network of influential female leaders to support female startup founders, particularly women of color. https://www.howwomenlead.com/howwomeninvest

Freenome is the leading AI genomics company, connecting people with next-generation blood tests for early cancer detection powered by our multiomics platform. www.freenome.com

Key member of Doctor On Demand's senior leadership team, responsible for the company's enterprise growth, marketing, and medical affairs functions.Led the company's B2B marketing team, focused on communicating the value of Doctor On Demand's services to our enterprise buyers — fully-ensured employers (HR Benefits) and health plans.Pioneered Doctor On Demand's B2B2C growth and driving employee engagement. Responsible for B2B2C go-to-market strategies, operations, tactical execution, and performance.Frequent public speaker and media spokesperson on telemedicine, healthcare trends, and employee engagement in healthcare.

Clients included: Doctor On Demand, Vital Connect, Ariosa Diagnostics, Talking20Clinical innovation | Communications strategy | Brand positioning | Go-to-market strategy | Key opinion leader development

Served as co-lead of the West Coast office of AgencyRx, a healthcare advertising agency. Advertising & PromotionsLed healthcare advertising, promotions, and communication strategies for numerous healthcare brands. Expertise included: brand planning, strategic planning, digital marketing, positioning, messaging.Medical MarketingServed as medical marketing expert for a variety of biopharmaceutical and medical device brands, translating medical value propositions into compelling marketing messages and creative assets. Created physician-relationship management solutions across several therapeutic areas to build brand awareness and loyalty. Developed medical education and training materials for physicians that support brand positioning and messages.Agency Leadership & GrowthLed agency growth, agency operations, new business pitches, client relations, and employee communications.

Influencer MarketingBuilt a network of internationally-recognized key opinion leaders (KOLs); initiated and cultivated >50 relationships, thereby increasing KOL awareness and understanding of the company’s compounds. Developed and implemented advisory board strategies and tactics to gain clinical and commercial development feedback from KOLs.CommunicationsLed scientific communications policies, strategy, and tactics for three compounds in five therapeutic areas, including development of scientific statements, advising on publication timing, recommending medical congress/venue and journal selection, establishing publication review and approval process, and managing the submission of >40 publications and presentations annually.Market IntelligenceDeveloped and implemented market intelligence plans, for the purposes of determining market strategies and market development. Devised the company’s medical conference strategy to optimize gathering of competitive intelligence and therapeutic area information.

Go-to-Market StrategyDeveloped go-to-market strategy that contributed to Nektar outlicensing two drug development programs to AstraZeneca in a worldwide license agreement worth $1.5 billion. Influencer MarketingLed advisory board meetings with KOLs to gain input on clinical and commercial strategies; this input helped drive clinical and market-shaping activities. Developed and maintained a network of top-tier KOLs. Partnered with key influencers to understand unmet medical needs, market trends, clinical trial design, competitive landscape, and how best to differentiate the company’s products.Market ResearchManaged primary and secondary market research projects, which contributed to product differentiation and clinical development strategies.

Product MarketingLed advertising and communication strategies for medical programs at The Health Trust, a non-profit organization. Experience included: strategic planning, brand planning, content marketing, event marketing, direct mail.Medical AdvisorServed as a internal subject matter expert on health and medical strategies and planning.

Product MarketingLed outbound marketing to the charitable-giving arms of UK-based corporations to raise $20M for a world-class breast cancer center. Developed and executed scalable marketing plans to target senior-level executive decision-makers in the greater London area.Medical AdvisorServed as the organization's subject matter expert with corporations and major donors.

Evidence-based patient care | Teaching | Clinical practice leadership